Employing IBM IBM 0.26 % 's artificial intelligence technology has become a popular move for brands seeking to make better use of data in their marketing efforts. Havas HAV 0.33 % Group this week is officially unveiling Havas Cognitive, a new practice in partnership with IBM Watson, to help clients develop tailored marketing campaigns and products. Separately, startup Equals 3 on Wednesday is launching a new software product dubbed Lucy that utilizes Watson's cognitive computing capabilities to make the media planning process more efficient for marketers and agencies. That follows earlier announcements by Turner Broadcasting, which earlier this year signed a deal to incorporate Watson into its ad sales efforts, and Kia Motors, 000270 -0.11 % which used Watson to select social media influencers for its Super Bowl ad campaign. Watson, which gained fame after beating top human competitors on "Jeopardy" five years ago, analyzes troves of data to uncover patterns that humans might miss.

General Motors Co. GM 0.32 % and Lyft Inc. within a year will begin testing a fleet of self-driving Chevrolet Bolt electric taxis on public roads, a move central to the companies' joint efforts to challenge Silicon Valley giants in the battle to reshape the auto industry. The plan is being hatched a few months after GM invested 500 million in Lyft, a ride-hailing company whose services rival Uber Technologies Inc. The program will rely on technology being acquired as part of GM's separate 1 billion planned purchase of San Francisco-based Cruise Automation Inc., a developer of autonomous-driving technology. Details of the autonomous-taxi testing program are still being worked out, according to a Lyft executive, but it will include customers in a yet-to-be disclosed city. Customers will have the opportunity to opt in or out of the pilot when hailing a Lyft car from the company's mobile app.

Artificial intelligence, said United Nations chief information technology officer Atefeh Riazi, might be the last innovation humans create. "The next innovations," said the cabinet-level diplomat during a recent interview at her office at UN headquarters in New York, "will come through artificial intelligence." From then on, said Riazi, "it will be the AI innovating. We need to think about our role as technologists and we need to think about the ramifications--positive and negative--and we need to transform ourselves as innovators." Appointed by Secretary-General Ban Ki-moon as CITO and Assistant Secretary-General of the Office of Information and Communications Technology in 2013, Riazi is also an innovator in her own right in the global security community. Riazi was born in Iran, and is a veteran of the information technology industry. She has a degree in electrical engineering from Stony Brook University in New York, spent over 20 years working in IT roles in the public and private sectors, and was the New York City Housing Authority's Chief Information Officer from 2009 to 2013. She has also served as the executive director of CIOs Without Borders, a non-profit organization dedicated to using technology for the good of society--especially to support healthcare projects in the developing world.

Today on In Case You Missed It: Researchers from Seoul National University and UC Berkeley developed a robotic roach that jumps more than five feet high because people weren't scared enough of robots as it is. A team from Brigham Young University wants to figure out how hard you have to hit bacteria to kill it. And one enterprising maker spent more than two years building a fully functional Pong table -- complete with a cubical "ball."

Even though they questioned the value and consistency of infinitistic logic, Hilbert and his contemporaries did not wish to give up such abstractions--power tools of mathematical reasoning that in 1928 would enable the British philosopher and mathematician Frank Ramsey to chop up and color infinite sets at will. "No one shall expel us from the paradise which Cantor has created for us," Hilbert said in a 1925 lecture. He hoped to stay in Cantor's paradise and obtain proof that it stood on stable logical ground. Hilbert tasked mathematicians with proving that set theory and all of infinitistic mathematics is finitistically reducible, and therefore trustworthy. "We must know; we will know!" he said in a 1930 address in Königsberg--words later etched on his tomb.

You are how you drive, we learned this week, when researchers showed how your car's computer can identify you based on patterns in your driving techniques. And it doesn't take much data to do so. Information collected from a car's brake pedal alone let the researchers distinguish the correct driver nine times out of 10. Patterns, of a different sort, also played a role in a map researchers have created to track where government hackers around the world are spying on journalists, activists, lawyers, and NGOs. And speaking of surveillance--whistleblower Edward Snowden also popped up in a Vice episode this week to show you how to make your phone "go black" so it's harder to surveil.

What will you do when driving is no longer a necessity, but a pastime? Sure, the shift to self-driving cars will come gradually, but sooner than many people think. You've already seen it happening with things like lane-keeping and adaptive cruise control, not to mention Tesla's "Summon" feature. It's exciting, and I know a surprising number of drivers eager to let go of the steering wheel. And some of them love driving.

Xiaomi, a company best-known for producing surprisingly affordable, high quality smartphones you can't buy in the US, has added to its roster a surprisingly affordable, (probably) high-quality drone--that you can't buy in the US. The Mi Drone has plenty of impressive specs, but the one that matters most is 460. That's roughly how much it will cost when it launches in China this July, and well under half of what you'd pay DJI for its ubiquitous Phantom 4. The Mi Drone quadcopter comes with a 4K camera that shoots at 30fps (you can also get a 1080p version for 380), a three-axis gimbal that corrects itself 2,000 times per second, and a remote control that uses a Xiaomi phone as a viewfinder. The Mi Drone's 5,100mAh battery promises nearly a half hour of flight time, and it uses GPS and GLOSNASS to ensure accurate positioning. It's got location-tracking in case you lose it.

Plus, how one journalist is handling the challenges of reporting on the drone war in northwest Pakistan. The world's largest social media network is also one of the biggest news platforms - so allegations of a bias towards liberal news issues has triggered a lot of scrutiny, both from outside and from within. This week we unpick how Facebook delivers the news to you and why it matters. Many journalists and writers have been tracking the Facebook story and its implications. For this report, we have spoken to: Zeynep Tufekci, assistant professor at the School of Information and Library Science, University of North Carolina; Callum Borchers, media and politics reporter at The Washington Post; Will Oremus, technology reporter at Slate.com; and Kelly McBridge, media ethicist, The Poynter Institute.

Can the development of artificial intelligence technology be kicked up a notch? Scientists at Intelligence Advanced Research Projects Activity (IARPA) certainly hope so and recently issued a Request For Information about how AI advances could be made more quickly and consistently. "Artificial intelligence, defined here as computer simulation of cognitive processes such as perception, recognition, reasoning, and control, have captured the public's imagination for over 60 years. However, artificial intelligence research has proceeded in fits and starts over much of that time, as the field repeats a boom/bust cycle characterized by promising bursts of progress followed by inflated expectations and finally disillusionment, leading to what has become known as an "AI winter" – a long period of diminished research and funding activity," IARPA wrote. IARPA is the high-risk, high-reward research arm of the Office of the Director of National Intelligence.