The tragic event will be portrayed through three different maps; the first, available for free on July 29th, will show the city as it stood before the fire, complete with iconic landmarks such as London Bridge and St Paul's Cathedral. Audio clips will be scattered throughout the world, containing some explanations (the long, dry summer and the city's wooden houses, for instance) for why the inferno spread so quickly. The second, to be released in September, will put you in the middle of the crisis and include basic mini-games about saving residents and fighting the flames. You'll also be able to make "crucial decisions" by talking to historical figures. The third, set for February next year, will allow players to rebuild London using the architectural plans drawn up by Christopher Wren, John Evelyn and others.

Thanks to its ability to draw insights from huge and complex data sets at great speed, artificial intelligence (AI) is making the previously obscure into something measurable. It also offers the opportunity to create new experiences for consumers. But what does this mean in practice for marketers? Big data is nothing without equally big intelligence – that's true for people and for machines. It doesn't matter how much you know when you can't systematise and apply that knowledge to achieve something useful.

People respond differently to automated beings. Take my group of friends, for instance... The other day, while browsing online, I came across this clip of a robotic dog. When I shared it with the room, not everyone responded in the same way. Some felt sorry for Spot and sprang to its defence during the kicking episode, some thought it verged on creepy, while others were sceptical of its practical uses.

Facebook's new servers for artificial intelligence research, inside the company's data center in Prineville, Oregon (Source: Technology Review) Lee Se-dol, one of the world's top Go players, won just one of the matches against the AlphaGo program, missing out on the 1 million prize up for grabs. (March 2016)

Cutting Into Amazon's Robot Lead: Some upstarts are trying, but the company's Kiva grab guarantees it dominance for now. How Bad Are Low Wages? But they're not killing people in the way a study suggested. The Future of Soda May Not Be Sweet: Even innovators are toiling in a shrinking market. Questioning an Unquestionable Mind: Is Bill Gates reading the right books?

The other shoe's finally dropped: Rise of the Tomb Raider, one of 2015's finest games, is finally coming to PlayStation 4 on October 11, and bristling with new content in the bargain. It's been all quiet on Rise of the Tomb Raider for PlayStation 4's front after the snowy action-adventure arrived last November as a timed-exclusive for Xbox One, clinching scads of 2015 year's best lists--including TIME's own. Pitched as Rise of the Tomb Raider: 20 Year Celebration (the original Tomb Raider first launched in Europe for Sega's Saturn on October 25, 1996), the PlayStation 4 version has a new story chapter and zombie-killing mode, a new survival-oriented cooperative expansion to Endurance mode, and a new "Extreme Survivor" difficulty setting (play without checkpoints). The game includes all the prior downloadable content and a bunch of new in-game material (new Expedition Cards, outfits and weapons), and support for Sony's PlayStation VR headset (out October 13). Where PlayStation 4 buyers get all of that inclusive of the game, Xbox One and PC owners can download everything above (sans PlayStation VR support) if they've purchased the 29.99 season pass.

Controlling robots using the human mind might seem like something taken from science fiction. But the technology is already available, and it could soon be used by the US army. A team of researchers has developed technology that lets a human control multiple drones using their brain waves, and the group is now working on squadrons of drones that could perform complex operations. Controlling robots using the human mind might seem like something taken straight out of science fiction. The Arizona researchers are not the first to investigate using brain waves to control drones.

Your eyes may be more sensitive than you ever thought possible. In a study published Tuesday in Nature Communications, researchers report that our warm, wet, multicellular eyes have evolved such a high level of sensitivity that they can, on occasion, detect a single photon aimed at the retina. Even the most sophisticated man-made devices require a cool, temperature-controlled environment to achieve the same feat. A single photon is the the smallest particle that light is made of, and it is extremely hard to see. "It's not like a dim flash of light or anything like that," said Alipasha Vaziri, a quantum physicist at Rockefeller University in New York City and the senior author on the paper.

We are currently looking for an exceptionally talented and passionate Senior Data Scientist to work closely with product engineering teams to identify development opportunities, strategies and architect plans, and develop algorithmic solutions. We are looking for someone who can generate valuable and actionable insights by utilising advanced statistical techniques and data mining approaches to improve decision making. Also analysing and interpreting the results of new product development experiments, with the ability to communicate the findings to key stakeholders, gaining support and'buy in' for any recommendations. The role As a Senior Data Scientist you will build well maintained models of customer behaviours that influence programmatic decision making. Then evolve and enhance systems and tools for agile data analysis and visualisation.

As the final moments of Rutger Hauer's tears in the rain monologue come to a close in Blade Runner, Netflix (or your streaming service of preference) has lined up some recommendations for your next viewing choice. From 2001: A Space Odyssey to The Matrix, the site's algorithms find you similarly cerebral films that you may enjoy…or you may not. The stakes are low in this situation. If you end up watching and disliking The Matrix, chances are you won't cancel your monthly subscription; you will simply be more skeptical of Netflix's algorithmic recommendations in the future and continue on with your day as if nothing happened. In the B2C environment, machine learning is a constant presence in the end user's experience.