Who's flying that drone over my house, and what exactly are they looking for? Is the pilot a police officer, a search-and-rescue volunteer, or Creepy Steve from four doors down? These concerns over the origin and intention of small drones have bedeviled the drone industry for as long as it has existed. Our inability to figure out who is piloting the weird quadcopter over our neighborhoods surely has a lot to do with why so many still distrust drones. People are working on it, though.

Ousmane Bah, an 18-year-old college student from New York, filed a lawsuit against Apple on Monday for allegedly relying on facial recognition systems that misidentified him as a serial shoplifter. The suit claims that Apple and its contractor, Security Industry Specialists, caused Bah to suffer emotional distress as a result. Apple has subsequently denied that it uses facial recognition in its stores. According to the lawsuit, Bah received a summons arraignment last summer from a Boston municipal court for the theft of $1,200 worth of products from an Apple Store in the city. The police report indicated that a Security Industry Specialists loss prevention associate saw the theft on a security video and recognized Bah from a similar incident at an Apple Store in Connecticut.

AI expert and Sinovation Ventures CEO Dr. Kai-Fu Lee took the stage at the TIME 100 Summit in New York on Tuesday to discuss the current state of artificial intelligence, arguing that it will do as much for society's well-being as electricity. In his talk, Lee also touched on how governments and businesses can take advantage of artificial intelligence to improve nearly everything from infrastructure to the relationship between individuals and the companies handling their data. Lee showcased examples of AI applications, like warehouse machines that use computer vision to move and sort boxes, and an AI-powered rapper capable of generating rhymes based on any topic. Lee also highlighted an AI technique known as deep learning, and how it could be and has been used to generate false information, demonstrating with a fabricated audio clip of President Donald Trump. New machine learning techniques, like generative adversarial networks, have created real images of nonexistent people, as well as legit-looking news stories full of false information.

Tesla plans to have a fleet of robotic taxis roaming the streets without drivers next year, Elon Musk has said. The claim is just the latest in a series of exciting pronouncements from the chief executive, who has repeatedly missed his own targets. But he has bet a considerable part of his business on the technology underpinning it. As well as allowing for the robot taxis that will drive themselves around the streets, Mr Musk says that by next year there will be a million Tesla cars on the streets that have full autonomous technology and are able to drive themselves. We'll tell you what's true.

Two years ago, Nike unveiled what has been called the fastest shoe on the planet. It proved that claim last year, when it carried Eliud Kipchoge across the finish line at the Berlin Marathon, more quickly than ever before, not just breaking the world record but shaving a minute and 18 seconds off it all in one go. That shoe, the elite version of Nike's Zoom Vaporfly 4% Flyknit, even became controversial because it seemed to be just so good. The 4 per cent in its name referred to the extra efficiency boost it gave to its wearer – that in turn led to concern that the shoe was making its runners too fast, to an extent that almost seemed unfair. Now, Nike says it has made yet another step forward.

Today, Alphabet's Wing division became the first drone delivery company to receive its Air Carrier Certification from the US Federal Aviation Administration (FAA). The certification means Wing can begin a commercial drone delivery service, and the company hopes to launch its first delivery trial later this year. Over the next several months, Wing will work with the FAA's Unmanned Aircraft System Integration Pilot Program (UAS IPP) in Southwest Virginia. It will soon begin reaching out to residents and businesses in the Blacksburg and Christiansburg, Virginia, areas to demonstrate its technology and to gather feedback. This has been years in the making.

Waymo will build its autonomous vehicles in Detroit. CEO John Krafcik wrote Tuesday in a Medium post that the company will repurpose an existing facility in Motor City with the goal of being operational by mid-2019. Back in January, the company announced it had chosen southeast Michigan as the location of its new facility for the mass production of L4 autonomous vehicles, the first of its kind in the world. The company will create anywhere between 100 to 400 jobs as a result of the venture, according to The Detroit Free Press. Waymo will also receive incentives from the Michigan Economic Development Corporation.

The Wing company, a Google spinoff, has won federal approval to operate its drone delivery system as an airline in the U.S. Wing hide caption The Wing company, a Google spinoff, has won federal approval to operate its drone delivery system as an airline in the U.S. The Federal Aviation Administration has certified Alphabet's Wing Aviation to operate as an airline, in a first for U.S. drone delivery companies. Wing, which began as a Google X project, has been testing its autonomous drones in southwest Virginia and elsewhere. "Air Carrier Certification means that we can begin a commercial service delivering goods from local businesses to homes in the United States," Wing said in a statement posted to the Medium website. The company has touted many advantages of using unmanned drones to deliver packages, from reducing carbon emissions and road congestion to increasing connections between communities and local businesses. "This is an important step forward for the safe testing and integration of drones into our economy. Safety continues to be our Number One priority as this technology continues to develop and realize its full potential," Secretary of Transportation Elaine L. Chao said in a statement from the agency.

Five years ago, Paul Johnson wouldn't have thought predicting earthquakes would ever be possible. "I can't say we will, but I'm much more hopeful we're going to make a lot of progress within decades," the Los Alamos National Laboratory seismologist says. "I'm more hopeful now than I've ever been." The main reason for that new hope is a technology Johnson started looking into about four years ago: machine learning. Many of the sounds and small movements along tectonic fault lines where earthquakes occur have long been thought to be meaningless.

Don Draper and his crew of alpha males all trying to innovate and stay atop the cutthroat world of advertising. These stories of advertising greatness have been played out in AMC's award-winning drama series Mad Men. But the glory days of advertising have come and gone, yet the space has never been more significant, more influential, and powerful. Advertising is one of the biggest industries in the world and accounts for a lot of influence and direction. Advertising can stay up to date and on the cutting edge, evolving at every turn; that is what has helped it explode exponentially since the 60s.