In this paper we cluster and analyse temporal user behaviour in online communities. We adapt a simple unsupervised clustering algorithm to an evolutionary setting where we cluster users into prototypical behavioural roles based on features derived from their ego-centric reply-graphs. We then analyse changes in the role membership of the users over time, the change in role composition of forums over time and examine the differences between forums in terms of role composition. We perform this analysis on 200 forums from a popular national bulletin board and 14 enterprise technical support forums.

Today, YouTube is the largest user-driven video content provider in the world; it has become a major platform for disseminating multimedia information. A major contribution to its success comes from the user-to-user social experience that differentiates it from traditional content broadcasters. This work examines the social network aspect of YouTube by measuring the full-scale YouTube subscription graph, comment graph, and video content corpus. We find YouTube to deviate significantly from network characteristics that mark traditional online social networks, such as homophily, reciprocative linking, and assortativity. However, comparing to reported characteristics of another content-driven online social network, Twitter, YouTube is remarkably similar. Examining the social and content facets of user popularity, we find a stronger correlation between a user's social popularity and his/her most popular content as opposed to typical content popularity. Finally, we demonstrate an application of our measurements for classifying YouTube Partners, who are selected users that share YouTube's advertisement revenue. Results are motivating despite the highly imbalanced nature of the classification problem.

The problem of automatic extraction of sentiment expressions from informal text, as in microblogs such as tweets is a recent area of investigation. Compared to formal text, such as in product reviews or news articles, one of the key challenges lies in the wide diversity and informal nature of sentiment expressions that cannot be trivially enumerated or captured using predefined lexical patterns. In this work, we present an optimization-based approach to automatically extract sentiment expressions for a given target (e.g., movie, or person) from a corpus of unlabeled tweets. Specifically, we make three contributions: (i) we recognize a diverse and richer set of sentiment-bearing expressions in tweets, including formal and slang words/phrases, not limited to pre-specified syntactic patterns; (ii) instead of associating sentiment with an entire tweet, we assess the target-dependent polarity of each sentiment expression. The polarity of sentiment expression is determined by the nature of its target; (iii) we provide a novel formulation of assigning polarity to a sentiment expression as a constrained optimization problem over the tweet corpus. Experiments conducted on two domains, tweets mentioning movie and person entities, show that our approach improves accuracy in comparison with several baseline methods, and that the improvement becomes more prominent with increasing corpus sizes.

Tracking Twitter for public health has shown great potential. However, most recent work has been focused on correlating Twitter messages to influenza rates, a disease that exhibits a marked seasonal pattern. In the presence of sudden outbreaks, how can social media streams be used to strengthen surveillance capacity? In May 2011, Germany reported an outbreak of Enterohemorrhagic Escherichia coli (EHEC). It was one of the largest described outbreaks of EHEC worldwide and the largest in Germany. In this work, we study the crowd's behavior in Twitter during the outbreak. In particular, we report how tracking Twitter helped to detect key user messages that triggered signal detection alarms before MedISys and other well established early warning systems. We also introduce a personalized learning to rank approach that exploits the relationships discovered by: (i) latent semantic topics computed using Latent Dirichlet Allocation (LDA), and (ii) observing the social tagging behavior in Twitter, to rank tweets for epidemic intelligence. Our results provide the grounds for new public health research based on social media.

Web-based social networks typically use public trust systems to facilitate interactions between strangers. These systems can be corrupted by misleading information spread under the cover of anonymity, or exhibit a strong bias towards positive feedback, originating from the fear of reciprocity. Trust propagation algorithms seek to overcome these shortcomings by inferring trust ratings between strangers from trust ratings between acquaintances and the structure of the network that connects them. We investigate a trust propagation algorithm that is based on user triads where the trust one user has in another is predicted based on an intermediary user. The propagation function can be applied iteratively to propagate trust along paths between a source user and a target user. We evaluate this approach using the trust network of the CouchSurfing community, which consists of 7.6M trust-valued edges between 1.1M users. We show that our model out-performs one that relies only on the trustworthiness of the target user (a kind of public trust system). In addition, we show that performance is significantly improved by bringing in user-level variability using mixed-effects regression models.

Studying the social dynamics of a city on a large scale has tra- ditionally been a challenging endeavor, requiring long hours of observation and interviews, usually resulting in only a par- tial depiction of reality. At the same time, the boundaries of municipal organizational units, such as neighborhoods and districts, are largely statically defined by the city government and do not always reflect the character of life in these ar- eas. To address both difficulties, we introduce a clustering model and research methodology for studying the structure and composition of a city based on the social media its res- idents generate. We use data from approximately 18 million check-ins collected from users of a location-based online so- cial network. The resulting clusters, which we call Livehoods, are representations of the dynamic urban areas that comprise the city. We take an interdisciplinary approach to validating these clusters, interviewing 27 residents of Pittsburgh, PA, to see how their perceptions of the city project onto our findings there. Our results provide strong support for the discovered clusters, showing how Livehoods reveal the distinctly charac- terized areas of the city and the forces that shape them.

Unlike traditional firms, open collaborative systems rely on volunteers to operate, and many communities struggle to maintain enough contributors to ensure the quality and quantity of content. However, Wikipedia has historically faced the exact opposite problem: too much participation, particularly from users who, knowingly or not, do not share the same norms as veteran Wikipedians. During its period of exponential growth, the Wikipedian community developed specialized socio-technical defense mechanisms to protect itself from the negatives of massive participation: spam, vandalism, falsehoods, and other damage. Yet recently, Wikipedia has faced a number of high-profile issues with recruiting and retaining new contributors. In this paper, we first illustrate and describe the various defense mechanisms at work in Wikipedia, which we hypothesize are inhibiting newcomer retention. Next, we present results from an experiment aimed at increasing both the quantity and quality of editors by altering various elements of these defense mechanisms, specifically pre-scripted warnings and notifications that are sent to new editors upon reverting or rejecting contributions. Using logistic regressions to model new user activity, we show which tactics work best for different populations of users based on their motivations when joining Wikipedia. In particular, we found that personalized messages in which Wikipedians identified themselves in active voice and took direct responsibility for rejecting an editor’s contributions were much more successful across a variety of outcome metrics than the current messages, which typically use an institutional and passive voice.

Twitter offers a phenomenal platform for the social sharing of information. We describe new resources that have been created in the context of the Text Retrieval Conference (TREC) to support the academic study of Twitter as a real-time information source. We formalize an information seeking task — real-time search — and offer a methodology for measuring system effectiveness. At the TREC 2011 Microblog Track, 58 research groups participated in the first ever evaluation of this task. We present data from the effort to illustrate and support our methodology.

Search engines are now augmenting search results with social annotations, i.e., endorsements from users’ social network contacts. However, there is currently a dearth of published research on the effects of these annotations on user choice. This work investigates two research questions associated with annotations: 1) do some contacts affect user choice more than others, and 2) are annotations relevant across various information needs. We conduct a controlled experiment with 355 participants, using hypothetical searches and annotations, and elicit users’ choices. We find that domain contacts are preferred to close contacts, and this preference persists across a variety of information needs. Further, these contacts need not be experts and might be identified easily from conversation data.

Managing large collections of documents is an important problem for many areas of science, industry, and culture. Probabilistic topic modeling offers a promising solution. Topic modeling is an unsupervised machine learning method that learns the underlying themes in a large collection of otherwise unorganized documents. This discovered structure summarizes and organizes the documents. However, topic models are high-level statistical tools—a user must scrutinize numerical distributions to understand and explore their results. In this paper, we present a method for visualizing topic models. Our method creates a navigator of the documents, allowing users to explore the hidden structure that a topic model discovers. These browsing interfaces reveal meaningful patterns in a collection, helping end-users explore and understand its contents in new ways. We provide open source software of our method.