The ads you see online could soon get harder to refuse, thanks to a new artificial intelligence (AI) system that predicts whether you'll like an ad before it has even run. Designed by a technical team in Brisbane and delivered to marketers through headquarters in Austin, Texas, Junction AI technology has hit a nerve in an industry where new display ads often fall flat after advertisers pay handsomely to place them in key outlets. Copywriters lean heavily on ad-writing techniques like A/B testing, but these only go so far in predicting whether online citizens will respond to a particular ad. This leaves advertisers all but guessing whether they have chosen the right words and images to convince potential new customers to click through. That's a challenge for marketers that are increasingly equipping content marketing organisations (CMOs) to drive deeper engagement with customers and prospects in an ever more-crowded advertising market expected to surge from $US226.6b