In sponsored search advertising (SSA), keywords serve as the basic unit of business model, linking three stakeholders: consumers, advertisers and search engines. This paper presents an overarching framework for keyword decisions that highlights the touchpoints in search advertising management, including four levels of keyword decisions, i.e., domain-specific keyword pool generation, keyword targeting, keyword assignment and grouping, and keyword adjustment. Using this framework, we review the state-of-the-art research literature on keyword decisions with respect to techniques, input features and evaluation metrics. Finally, we discuss evolving issues and identify potential gaps that exist in the literature and outline novel research perspectives for future exploration.

We study the problem of online binary classification where strategic agents can manipulate their observable features in predefined ways, modeled by a manipulation graph, in order to receive a positive classification. We show this setting differs in fundamental ways from non-strategic online classification. For instance, whereas in the non-strategic case, a mistake bound of $\ln|H|$ is achievable via the halving algorithm when the target function belongs to a known class $H$, we show that no deterministic algorithm can achieve a mistake bound $o(\Delta)$ in the strategic setting, where $\Delta$ is the maximum degree of the manipulation graph (even when $|H|=O(\Delta)$). We obtain an algorithm achieving mistake bound $O(\Delta\ln|H|)$. We also extend this to the agnostic setting and obtain an algorithm with a $\Delta$ multiplicative regret, and we show no deterministic algorithm can achieve $o(\Delta)$ multiplicative regret. Next, we study two randomized models based on whether the random choices are made before or after agents respond, and show they exhibit fundamental differences. In the first model, at each round the learner deterministically chooses a probability distribution over classifiers inducing expected values on each vertex (probabilities of being classified as positive), which the strategic agents respond to. We show that any learner in this model has to suffer linear regret. On the other hand, in the second model, while the adversary who selects the next agent must respond to the learner's probability distribution over classifiers, the agent then responds to the actual hypothesis classifier drawn from this distribution. Surprisingly, we show this model is more advantageous to the learner, and we design randomized algorithms that achieve sublinear regret bounds against both oblivious and adaptive adversaries.

Transfer learning has recently become the dominant paradigm of machine learning. Pre-trained models fine-tuned for downstream tasks achieve better performance with fewer labelled examples. Nonetheless, it remains unclear how to develop models that specialise towards multiple tasks without incurring negative interference and that generalise systematically to non-identically distributed tasks. Modular deep learning has emerged as a promising solution to these challenges. In this framework, units of computation are often implemented as autonomous parameter-efficient modules. Information is conditionally routed to a subset of modules and subsequently aggregated. These properties enable positive transfer and systematic generalisation by separating computation from routing and updating modules locally. We offer a survey of modular architectures, providing a unified view over several threads of research that evolved independently in the scientific literature. Moreover, we explore various additional purposes of modularity, including scaling language models, causal inference, programme induction, and planning in reinforcement learning. Finally, we report various concrete applications where modularity has been successfully deployed such as cross-lingual and cross-modal knowledge transfer. Related talks and projects to this survey, are available at https://www.modulardeeplearning.com/.

Click-through rate (CTR) prediction is a crucial task in web search, recommender systems, and online advertisement displaying. In practical application, CTR models often serve with high-speed user-generated data streams, whose underlying distribution rapidly changing over time. The concept drift problem inevitably exists in those streaming data, which can lead to performance degradation due to the timeliness issue. To ensure model freshness, incremental learning has been widely adopted in real-world production systems. However, it is hard for the incremental update to achieve the balance of the CTR models between the adaptability to capture the fast-changing trends and generalization ability to retain common knowledge. In this paper, we propose adaptive mixture of experts (AdaMoE), a new framework to alleviate the concept drift problem by statistical weighting policy in the data stream of CTR prediction. The extensive offline experiments on both benchmark and a real-world industrial dataset, as well as an online A/B testing show that our AdaMoE significantly outperforms all incremental learning frameworks considered.

Data-to-text (D2T) and text-to-data (T2D) are dual tasks that convert structured data, such as graphs or tables into fluent text, and vice versa. These tasks are usually handled separately and use corpora extracted from a single source. Current systems leverage pre-trained language models fine-tuned on D2T or T2D tasks. This approach has two main limitations: first, a separate system has to be tuned for each task and source; second, learning is limited by the scarcity of available corpora. This paper considers a more general scenario where data are available from multiple heterogeneous sources. Each source, with its specific data format and semantic domain, provides a non-parallel corpus of text and structured data. We introduce a variational auto-encoder model with disentangled style and content variables that allows us to represent the diversity that stems from multiple sources of text and data. Our model is designed to handle the tasks of D2T and T2D jointly. We evaluate our model on several datasets, and show that by learning from multiple sources, our model closes the performance gap with its supervised single-source counterpart and outperforms it in some cases.

Unsupervised meta-learning aims to learn the meta knowledge from unlabeled data and rapidly adapt to novel tasks. However, existing approaches may be misled by the context-bias (e.g. background) from the training data. In this paper, we abstract the unsupervised meta-learning problem into a Structural Causal Model (SCM) and point out that such bias arises due to hidden confounders. To eliminate the confounders, we define the priors are \textit{conditionally} independent, learn the relationships between priors and intervene on them with casual factorization. Furthermore, we propose Causal Meta VAE (CMVAE) that encodes the priors into latent codes in the causal space and learns their relationships simultaneously to achieve the downstream few-shot image classification task. Results on toy datasets and three benchmark datasets demonstrate that our method can remove the context-bias and it outperforms other state-of-the-art unsupervised meta-learning algorithms because of bias-removal. Code is available at \url{https://github.com/GuodongQi/CMVAE}

Population synthesis consists of generating synthetic but realistic representations of a target population of micro-agents for the purpose of behavioral modeling and simulation. We introduce a new framework based on copulas to generate synthetic data for a target population of which only the empirical marginal distributions are known by using a sample from another population sharing similar marginal dependencies. This makes it possible to include a spatial component in the generation of population synthesis and to combine various sources of information to obtain more realistic population generators. Specifically, we normalize the data and treat them as realizations of a given copula, and train a generative model on the normalized data before injecting the information on the marginals. We compare the copulas framework to IPF and to modern probabilistic approaches such as Bayesian networks, variational auto-encoders, and generative adversarial networks. We also illustrate on American Community Survey data that the method proposed allows to study the structure of the data at different geographical levels in a way that is robust to the peculiarities of the marginal distributions.

Unsupervised learning of discrete representations from continuous ones in neural networks (NNs) is the cornerstone of several applications today. Vector Quantisation (VQ) has become a popular method to achieve such representations, in particular in the context of generative models such as Variational Auto-Encoders (VAEs). For example, the exponential moving average-based VQ (EMA-VQ) algorithm is often used. Here we study an alternative VQ algorithm based on the learning rule of Kohonen Self-Organising Maps (KSOMs; 1982) of which EMA-VQ is a special case. In fact, KSOM is a classic VQ algorithm which is known to offer two potential benefits over the latter: empirically, KSOM is known to perform faster VQ, and discrete representations learned by KSOM form a topological structure on the grid whose nodes are the discrete symbols, resulting in an artificial version of the topographic map in the brain. We revisit these properties by using KSOM in VQ-VAEs for image processing. In particular, our experiments show that, while the speed-up compared to well-configured EMA-VQ is only observable at the beginning of training, KSOM is generally much more robust than EMA-VQ, e.g., w.r.t. the choice of initialisation schemes. Our code is public.

Autoencoder (AE) is a neural network (NN) architecture that is trained to reconstruct an input at its output. By measuring the reconstruction errors of new input samples, AE can detect anomalous samples deviated from the trained data distribution. The key to success is to achieve high-fidelity reconstruction (HFR) while restricting AE's capability of generalization beyond training data, which should be balanced commonly via iterative re-training. Alternatively, we propose a novel framework of AE-based anomaly detection, coined HFR-AE, by projecting new inputs into a subspace wherein the trained AE achieves HFR, thereby increasing the gap between normal and anomalous sample reconstruction errors. Simulation results corroborate that HFR-AE improves the area under receiver operating characteristic curve (AUROC) under different AE architectures and settings by up to 13.4% compared to Vanilla AE-based anomaly detection.

The in-context learning capabilities of LLMs like GPT-3 allow annotators to customize an LLM to their specific tasks with a small number of examples. However, users tend to include only the most obvious patterns when crafting examples, resulting in underspecified in-context functions that fall short on unseen cases. Further, it is hard to know when "enough" examples have been included even for known patterns. In this work, we present ScatterShot, an interactive system for building high-quality demonstration sets for in-context learning. ScatterShot iteratively slices unlabeled data into task-specific patterns, samples informative inputs from underexplored or not-yet-saturated slices in an active learning manner, and helps users label more efficiently with the help of an LLM and the current example set. In simulation studies on two text perturbation scenarios, ScatterShot sampling improves the resulting few-shot functions by 4-5 percentage points over random sampling, with less variance as more examples are added. In a user study, ScatterShot greatly helps users in covering different patterns in the input space and labeling in-context examples more efficiently, resulting in better in-context learning and less user effort.