Europe
What Stops Social Epidemics?
Steeg, Greg Ver (University of Southern California) | Ghosh, Rumi (University of Southern California) | Lerman, Kristina (University of Southern California)
Theoretical progress in understanding the dynamics of spreading processes on graphs suggests the existence of an epidemic threshold below which no epidemics form and above which epidemics spread to a significant fraction of the graph. We have observed information cascades on the social media site Digg that spread fast enough for one initial spreader to infect hundreds of people, yet end up affecting only 0.1% of the entire network. We find that two effects, previously studied in isolation, combine cooperatively to drastically limit the final size of cascades on Digg. First, because of the highly clustered structure of the Digg network, most people who are aware of a story have been exposed to it via multiple friends. This structure lowers the epidemic threshold while moderately slowing the overall growth of cascades. In addition, we find that the mechanism for social contagion on Digg points to a fundamental difference between information spread and other contagion processes: despite multiple opportunities for infection within a social group, people are less likely to become spreaders of information with repeated exposure. The consequences of this mechanism become more pronounced for more clustered graphs. Ultimately, this effect severely curtails the size of social epidemics on Digg.
Rating Friends Without Making Enemies
Adamic, Lada A. (University of Michigan) | Lauterbach, Debra (University of Michigan) | Teng, Chun-Yuen (University of Michigan) | Ackerman, Mark (University of Michigan)
As online social networks expand their role beyond maintaining existing relationships, they may look to more faceted ratings to support the formation of new connections between their users. Our study focuses on one community employing faceted ratings, CouchSurfing.org, and combines data analysis of ratings, a large-scale survey, and in-depth interviews. In order to understand the ratings, we revisit the notions of friendship and trust and uncover an asymmetry: close friendship includes trust, but high levels of trust can be achieved without close friendship. To users, providing faceted ratings presents challenges, including differentiating and quantifying inherently subjective feelings such as friendship and trust, concern over a friend's reaction to a rating, and knowledge of how ratings can affect others' reputations. One consequence of these issues is the near absence of negative feedback, even though a small portion of actual experiences and privately held ratings are negative. We show how users take this into account when formulating and interpreting ratings, and discuss designs that could encourage more balanced feedback.
Areca: Online Comparison of Research Results
Urbansky, David (Dresden University of Technology) | Muthmann, Klemens (Dresden University of Technology) | Kreisz, Lars (Dresden University of Technology) | Schill, Alexander (Dresden University of Technology)
To experiment properly, scientists from many researchareas need large sets of real world data. Information re-trieval scientists for example often need to evaluate theiralgorithms on a dataset or a gold standard. The availabil-ity of these datasets often is insuf๏ฌcient and authors withthe same goal do not evaluate their approaches on thesame data. To make research results more transparentand comparable, we introduce Areca, an online portalfor sharing datasets and/or the results that were reachedwith the authorโs algorithms on these datasets. Havingsuch an online comparison makes it easier to grasp thestate-of-the-art on certain tasks and drive research toimprove the results.
Why do People Retweet? Anti-Homophily Wins the Day!
Macskassy, Sofus A. ( Fetch Technologies ) | Michelson, Matthew (Fetch Technologies)
Twitter and other microblogs have rapidly become a significant means by which people communicate with the world and each other in near realtime. There has been a large number of studies surrounding these social media, focusing on areas such as information spread, various centrality measures, topic detection and more. However, one area which has not received much attention is trying to better understand what information is being spread and why it is being spread. This work looks to get a better understanding of what makes people spread information in tweets or microblogs through the use of retweeting. Several retweet behavior models are presented and evaluated on a Twitter data set consisting of over 768,000 tweets gathered from monitoring over 30,000 users for a period of one month. We evaluate the proposed models against each user and show how people use different retweet behavior models. For example, we find that although users in the majority of cases do not retweet information on topics that they themselves Tweet about as or from people who are "like them" (hence anti-homophily), we do find that models which do take homophily, or similarity, into account fits the observed retweet behaviors much better than other more general models which do not take this into account. We further find that, not surprisingly, people's retweeting behavior is better explained through multiple different models rather than one model.
Automatically Identifying Groups Based on Content and Collective Behavioral Patterns of Group Members
Gregory, Michelle (Pacific Northwest National Laboratory) | Engel, Dave W. (Pacific Northwest National Laboratory) | Bell, Eric (Pacific Northwest National Laboratory) | Piatt, Andy (Pacific Northwest National Laboratory) | Dowson, Scott (Pacific Northwest National Laboratory) | Cowell, Andrew (Pacific Northwest National Laboratory)
For example, on Live Journal1, there are a number of categories, gaming, for The explosion of popularity in social media, such as internet example, that one can categorize themselves and their forums, weblogs (blogs), wikis, etc., in the past decade blogs. While a number of those that self select that category has created a new opportunity to measure public opinion, may interact, there is no explicit requirement to do so. If attitude, and social structures (Agichtein et al. 2008, one is interested in marketing to a gaming crowd, for instance, Qualman 2010). A very common social structure investigated knowing all persons interested in gaming would be is online communities, or groups. There are a number useful, even if they do not interact directly with one another.
TweetTrader.net: Leveraging Crowd Wisdom in a Stock Microblogging Forum
Sprenger, Timm Oliver (Technische Universität München)
TweetTrader.net is a stock microblogging forum that leverages the wisdom of crowds to aggregate the information contained in stock-related tweets. Based on insights from academic research on stock microblogs, the application integrates inputs from text classification, user voting and a proprietary Stock Game in order to extract the sentiment (i.e., the bullishness) of online investors with respect to all publicly traded companies of the S&P 500.
Rule-based query answering method for a knowledge base of economic crimes
We present a description of the PhD thesis which aims to propose a rule-based query answering method for relational data. In this approach we use an additional knowledge which is represented as a set of rules and describes the source data at concept (ontological) level. Queries are posed in the terms of abstract level. We present two methods. The first one uses hybrid reasoning and the second one exploits only forward chaining. These two methods are demonstrated by the prototypical implementation of the system coupled with the Jess engine. Tests are performed on the knowledge base of the selected economic crimes: fraudulent disbursement and money laundering.
Semantic-ontological combination of Business Rules and Business Processes in IT Service Management
Sellner, Alexander, Schwarz, Christopher, Zinser, Erwin
IT Service Management deals with managing a broad range of items related to complex system environments. As there is both, a close connection to business interests and IT infrastructure, the application of semantic expressions which are seamlessly integrated within applications for managing ITSM environments, can help to improve transparency and profitability. This paper focuses on the challenges regarding the integration of semantics and ontologies within ITSM environments. It will describe the paradigm of relationships and inheritance within complex service trees and will present an approach of ontologically expressing them. Furthermore, the application of SBVR-based rules as executable SQL triggers will be discussed. Finally, the broad range of topics for further research, derived from the findings, will be presented.
Knowledge Embedding and Retrieval Strategies in an Informledge System
Nair, Dr T. R. Gopalakrishnan, Malhotra, Meenakshi
Informledge System (ILS) is a knowledge network with autonomous nodes and intelligent links that integrate and structure the pieces of knowledge. In this paper, we put forward the strategies for knowledge embedding and retrieval in an ILS. ILS is a powerful knowledge network system dealing with logical storage and connectivity of information units to form knowledge using autonomous nodes and multi-lateral links. In ILS, the autonomous nodes known as Knowledge Network Nodes (KNN)s play vital roles which are not only used in storage, parsing and in forming the multi-lateral linkages between knowledge points but also in helping the realization of intelligent retrieval of linked information units in the form of knowledge. Knowledge built in to the ILS forms the shape of sphere. The intelligence incorporated into the links of a KNN helps in retrieving various knowledge threads from a specific set of KNNs. A developed entity of information realized through KNN forms in to the shape of a knowledge cone
The Derivational Complexity Induced by the Dependency Pair Method
Moser, Georg, Schnabl, Andreas
We study the derivational complexity induced by the dependency pair method, enhanced with standard refinements. We obtain upper bounds on the derivational complexity induced by the dependency pair method in terms of the derivational complexity of the base techniques employed. In particular we show that the derivational complexity induced by the dependency pair method based on some direct technique, possibly refined by argument filtering, the usable rules criterion, or dependency graphs, is primitive recursive in the derivational complexity induced by the direct method. This implies that the derivational complexity induced by a standard application of the dependency pair method based on traditional termination orders like KBO, LPO, and MPO is exactly the same as if those orders were applied as the only termination technique.