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Taylor Swift Wants to Trademark Her Likeness. These TikTok Deepfake Ads Show Why
Researchers show scammers are using AI-manipulated footage of celebrity interviews to trick users into sharing their personal data. Last week, Taylor Swift filed a trio of trademark applications to protect her image and voice. One is meant to cover a well-known photograph of the pop singer holding a pink guitar during a concert on her record-breaking Eras tour, while the two sound trademarks are for simple identifying phrases: "Hey, it's Taylor Swift" and "Hey, it's Taylor." The move comes as AI deepfakes continue to proliferate across social media. Any individual stands to have their likeness exploited in the creation of nonconsensual AI-generated material; earlier this month, an Ohio man was the first person convicted under a new federal law criminalizing "intimate" visual deceptions of this sort.
GeoDE: a Geographically Diverse Evaluation Dataset for Object Recognition
Current dataset collection methods typically scrape large amounts of data from the web. While this technique is extremely scalable, data collected in this way tends to reinforce stereotypical biases, can contain personally identifiable information, and typically originates from Europe and North America. In this work, we rethink the dataset collection paradigm and introduce GeoDE, a geographically diverse dataset with 61,940 images from 40 classes and 6 world regions, with no personally identifiable information, collected by soliciting images from people around the world. We analyse GeoDE to understand differences in images collected in this manner compared to web-scraping. We demonstrate its use as both an evaluation and training dataset, allowing us to highlight and begin to mitigate the shortcomings in current models, despite GeoDE's relatively small size.