Asia
How 4 Agencies Are Using Artificial Intelligence as Part of the Creative Process
A couple of weeks ago, Coca-Cola's global senior digital director Mariano Bosaz told Adweek he wanted "to start experimenting" with "automated narratives," including using bots for music and editing the closing credits of commercials. Algorithms are already foundational to programmatic advertising and will likely only grow to be a bigger part of media buying, but can machine learning ever completely replace the creative process? It's no surprise that agencies adamantly say no, that brands still need human creatives to handle strategy and come up with ideas. But creative shops are still preparing for a time when there will be fewer people to handle some parts of the business, especially those that involve time-consuming and manual tasks. "To be honest, some of the first people who will lose their job because of AI will be marketing managers," said Firstborn's executive creative director Dave Snyder.
Like to Fight? 1977 Soviet Cartoon Predicted Artificial Intelligence Weapons
The work of Soviet Director Anatoliy Petrov, Polygon is set on a remote island. A military crew is finishing preparations for a weapon testing range, cutting down palm trees, leveling sand, ejecting natives from their homes. As they work, a soldier notes the next closest island is five kilometers away, and the island is far removed from major shipping lanes and airways. The weapon in question then looms into view -- a gigantic tank. A Professor dressed in white also appears, and as he places a proud hand on the tank's armor plating, the scene flashes back to a younger version of the character, beaming as his son runs to him from the family house.
Genpact to buy AI company Rage Frameworks InfotechLead
Technology outsourcing company Genpact is set to acquire Rage Frameworks, an automation technology and services providing Artificial Intelligence (AI) for the enterprise. Genpact is making investment in leading technologies, such as AI, as part of its strategy to drive both digital-led innovation and digital-enabled intelligent operations for its clients. Genpact will embed Rage's AI in business operations and apply it to enterprise issues to allow clients to generate insights and drive decisions and action. "As advanced technologies such as AI fundamentally change the definition of work, the ability for CXOs to find and leverage new solutions that combine the best elements of human expertise and machine intelligence, will be critical to their ability to gain and sustain competitive advantage," said NV Tyagarajan, president and CEO of Genpact. Rage provides AI platform in cognitive computing that enables large enterprises to leverage AI techniques and simplify automation challenges.
Mysterious new version of Windows 10 created for Chinese government
Microsoft has built a special customised version of Windows 10 for the Chinese government. The operating system is available to consumers in China, but the country's government hasn't been overly keen on Windows. It placed a ban on Windows 8 for government use in the aftermath of Edward Snowden's NSA spying revelations, and partnered with Canonical in 2013 in an ultimately doomed effort to create a Windows alternative called Kylin. The giant human-like robot bears a striking resemblance to the military robots starring in the movie'Avatar' and is claimed as a world first by its creators from a South Korean robotic company Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session A man looks at an exhibit entitled'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London Electrification Guru Dr. Wolfgang Ziebart talks about the electric Jaguar I-PACE concept SUV before it was unveiled before the Los Angeles Auto Show in Los Angeles, California, U.S The Jaguar I-PACE Concept car is the start of a new era for Jaguar. Japan's On-Art Corp's CEO Kazuya Kanemaru poses with his company's eight metre tall dinosaur-shaped mechanical suit robot'TRX03' and other robots during a demonstration in Tokyo, Japan Japan's On-Art Corp's eight metre tall dinosaur-shaped mechanical suit robot'TRX03' performs during its unveiling in Tokyo, Japan Singulato Motors co-founder and CEO Shen Haiyin poses in his company's concept car Tigercar P0 at a workshop in Beijing, China A picture shows Singulato Motors' concept car Tigercar P0 at a workshop in Beijing, China Connected company president Shigeki Tomoyama addresses a press briefing as he elaborates on Toyota's "connected strategy" in Tokyo.
UK laptop ban comes into effect by Saturday, government confirms
The UK will ban people from flying into the country with large electronic devices by Saturday. The Department for Transport said that it will implement the ban on laptops and tablets from a range of countries this week. Any large gadgets flying from a range of affected countries will have to be put into the luggage hold, and can't be taken onto the plane. Airlines are being told to implement the rules "over the coming days and no later than 25 March", a DfT spokesperson said. Passengers "should go to the airport with the expectation that the measures are already in effect", she said.
Next frontier in smart voice assistants: your ear
The Bragi Dash "glows" green or blue, depending on whether it's charged and in use. A red hue means it's time to charge it back up. The tussle for supremacy between Amazon and Google to create the most useful voice assistant is getting louder. But while this battle is largely taking place in home speakers and phones, another player – IBM -- is carving out territory in the ear. At Barcelona's Mobile World Congress in February, Big Blue showed that it is getting down to business with voice, previewing applications that help a wide swath of professionals, from firefighters to family doctors, work smarter by using voice to tap into the Watson cognitive engine.
Firms to launch robotic phone rental targeted at tourists visiting Japan
Railway operator Keikyu Corp., electronics maker Sharp Corp. and two other companies said Wednesday they will launch a joint rental service featuring a robot-shaped mobile phone, mainly targeted at overseas visitors. RoBoHoN, released by Sharp last year, will be available to rent at Tokyo's Haneda airport from April 25. The handset can take pictures and converse with users in Japanese, English and Chinese, in addition to all basic mobile phone functions. It can also acquire location data and offer voice information on tourist spots in the vicinity, making a good trip companion, the companies said. "We hope that with RoBoHoN, users will have enjoyable trips and experience Japanese culture," an official involved in the project said.
Gene therapy: What personalized medicine means for you
Thuy Truong thought her aching back was just a pulled muscle from working out. But then came a high fever that wouldn't go away during a visit to Vietnam. When a friend insisted Truong, 30, go to an emergency room, doctors told her the last thing she expected to hear: She had lung cancer. Back in Los Angeles, Truong learned the cancer was at stage 4 and she had about eight months to live. "My whole world was flipped upside down," says Truong, who had been splitting her time between the San Francisco Bay Area and Asia for a new project after selling her startup.
How to design a chatbot experience
Look around you; most people are heads-down, looking at their phone, whilst at the same time ordering anything from coffee to a train ticket. They are semi-aware of their surroundings and hooked within a messaging communication application window of some type on their device. Messaging windows are everywhere, and the rate of use and number of options available are both intensifying. Whether we like to admit it or not, messaging interaction platforms are contributing to our daily mobile screen time. They are the only applications we allow into our lives intrusively through notifications, and the only type of application we truly want to spend our precious time in.
Robotization Without Taxation?
NEW HAVEN – The idea of a tax on robots was raised last May in a draft report to the European Parliament prepared by MEP Mady Delvaux from the Committee on Legal Affairs. Emphasizing how robots could boost inequality, the report proposed that there might be a "need to introduce corporate reporting requirements on the extent and proportion of the contribution of robotics and AI to the economic results of a company for the purpose of taxation and social security contributions." The public reaction to Delvaux's proposal has been overwhelmingly negative, with the notable exception of Bill Gates, who endorsed it. But we should not dismiss the idea out of hand. In just the past year, we have seen the proliferation of devices such as Google Home and Amazon Echo Dot (Alexa), which replace some aspects of household help. Likewise, the Delphi and nuTonomy driverless taxi services in Singapore have started to replace taxi drivers.