Google announced that it is officially killing last-click attribution at Marketing Next 2017, the companies annual event to promote ad products, analytics, and Double Click. Google launched Google Attribution, the companies new product which uses machine learning to assign a weighted value to every different touch point along the consumer's path to purchase. Last-click model used by digital marketers gives the last-click credit for sale or conversion. With the convergence of offline and online channels, the model was always debated to be not suitable when it comes to evaluating media effectiveness. With this new attribution model, the goal is to bring in more efficiency when it comes to media spends across channels and devices.

The king ate his lunch.

Welcome to the new week. Apple's Worldwide Developer Conference kicks off later today. While we will be reporting live from it, we've also got thoughts on what you might see, right here. We also try overclocking processors with liquid nitrogen (and some skill), and explain that the end of SIM cards as we know them is coming. Oh, and Google Photos is now smart enough to delete your useless photos all by itself.

When Chinese Go master Ke Jie was comprehensively defeated by Google's artificial intelligence (AI) program AlphaGo on May 27 in the ancient canal town of Wuzhen, technology watchers around the world had to redraw the timeline in which AI rules the world. The artificial mind had swept all three matches against the world's top player, a feat once thought impossible, given Go's deep complexity compared with previous AI wins, such as in chess or checkers. The event also underscored continued Western dominance in the field of AI. AlphaGo was developed by the American search juggernaut's Deepmind unit, a British firm it acquired in 2014. But China is today nipping at the heels of the United States, long the undisputed leader in AI technology, and may soon be poised to edge ahead as it brings products to market at a quicker pace.

To all those inquisitive minds out there, this is the future in areas of AI, computers, graphics, robotics, drones, medicine and CHINA . . .

This piece was originally published at Scout.ai. "This is a propaganda machine. It's targeting people individually to recruit them to an idea. It's a level of social engineering that I've never seen before. They're capturing people and then keeping them on an emotional leash and never letting them go," said professor Jonathan Albright. Albright, an assistant professor and data scientist at Elon University, started digging into fake news sites after Donald Trump was elected president. Through extensive research and interviews with Albright and other key experts in the field, including Samuel Woolley, Head of Research at Oxford University's Computational Propaganda Project, and Martin Moore, Director of the Centre for the Study of Media, Communication and Power at Kings College, it became clear to Scout that this phenomenon was about much more than just a few fake news stories. It was a piece of a much bigger and darker puzzle -- a Weaponized AI Propaganda Machine being used to manipulate our opinions and behavior to advance specific political agendas. By leveraging automated emotional manipulation alongside swarms of bots, Facebook dark posts, A/B testing, and fake news networks, a company called Cambridge Analytica has activated an invisible machine that preys on the personalities of individual voters to create large shifts in public opinion.

Data is most valuable when it's in the hands of business users. Challenged to stay ahead of the massive changes that are disrupting the marketplace, businesses are turning the vast amounts of data distributed across their enterprise into insights and outcomes to drive material return on investment (ROI). Bengaluru-based Teknoleum Solutions is one such firm that highlights the strategic utility of data to gain real-time insights and boost efficiencies in an increasingly data-driven oil and gas sector. It has developed an innovative cloud-based Internet of Things solution for connected solar farms, called PV2, which leverages the power of SAP HANA to increase solar photovoltaic plant output and decrease operations and maintenance costs. "We are a team of SAP product development experts. Our solution is an IoT app for photo voltaic plant management that monitors solar plant performance patterns to estimate soiling losses," said Shashidhar Peddi, delivery head, Teknoleum Solutions.

The artificial intelligence revolution is gathering pace and no part of legal practice will be left untouched, writes legal commentator Morry Bailes. When South Korea's reigning Go master was beaten by artificial intelligence last year I published a column about the future of law. While a computer defeating a gaming champion seemed innocuous enough, the gravity of that event, given the complexity of Go, was significant. It has flow-on effects for all businesses, including law firms. Little over a year later, a Google-powered AI has just defeated China's best Go player, Ke Jie, who is also the world's No.1 player.

USA TODAY's Jefferson Graham gives a sneak peek at what to look for at Apple's 2017 Worldwide Developers Conference as the iPhone turns 10 years old, Apple doesn't have a voice-activated speaker like Amazon Echo's--yet. But it does have wireless Bluetooth speakers from its Beats by Dr. Dre unit. Siri may soon have a say in the future of smart speakers. Amazon's sleeper hit Echo and its challenger Google Home have claimed spots on countertops and nightstands across America. And that poses a competitive threat to Apple.

Anyone who's ever looked into retirement planning must have pondered the two basic questions: at what age does one want to retire and how does one estimate her life expectancy? A few decades ago, there was nothing daunting about those questions. There'd be no reason to doubt the life expectancy statistics or consider possible variations of the retirement age, which was all but assured somewhere around 60-65. Average life expectancy heading for 100, read a sensationalist newspaper headline from 2015. But how sensational was it really, when Scientific American declared a few months ago that "aging is reversible," citing successful lab experiments on mice?