Computational marketing has become increasingly important in today's digital world, facing challenges such as massive heterogeneous data, multi-channel customer journeys, and limited marketing budgets. In this paper, we propose a general framework for marketing AI systems, the Neural Optimization with Adaptive Heuristics (NOAH) framework. NOAH is the first general framework for marketing optimization that considers both to-business (2B) and to-consumer (2C) products, as well as both owned and paid channels. We describe key modules of the NOAH framework, including prediction, optimization, and adaptive heuristics, providing examples for bidding and content optimization. We then detail the successful application of NOAH to LinkedIn's email marketing system, showcasing significant wins over the legacy ranking system. Additionally, we share details and insights that are broadly useful, particularly on: (i) addressing delayed feedback with lifetime value, (ii) performing large-scale linear programming with randomization, (iii) improving retrieval with audience expansion, (iv) reducing signal dilution in targeting tests, and (v) handling zero-inflated heavy-tail metrics in statistical testing.

Foundation model development attracts a rapidly expanding body of contributors, scientists, and applications. To help shape responsible development practices, we introduce the Foundation Model Development Cheatsheet: a growing collection of 250+ tools and resources spanning text, vision, and speech modalities. We draw on a large body of prior work to survey resources (e.g. software, documentation, frameworks, guides, and practical tools) that support informed data selection, processing, and understanding, precise and limitation-aware artifact documentation, efficient model training, advance awareness of the environmental impact from training, careful model evaluation of capabilities, risks, and claims, as well as responsible model release, licensing and deployment practices. We hope this curated collection of resources helps guide more responsible development. The process of curating this list, enabled us to review the AI development ecosystem, revealing what tools are critically missing, misused, or over-used in existing practices. We find that (i) tools for data sourcing, model evaluation, and monitoring are critically under-serving ethical and real-world needs, (ii) evaluations for model safety, capabilities, and environmental impact all lack reproducibility and transparency, (iii) text and particularly English-centric analyses continue to dominate over multilingual and multi-modal analyses, and (iv) evaluation of systems, rather than just models, is needed so that capabilities and impact are assessed in context.

The widespread application of Large Language Models (LLMs) across various tasks and fields has necessitated the alignment of these models with human values and preferences. Given various approaches of human value alignment, ranging from Reinforcement Learning with Human Feedback (RLHF), to constitutional learning, etc. there is an urgent need to understand the scope and nature of human values injected into these models before their release. There is also a need for model alignment without a costly large scale human annotation effort. We propose UniVaR, a high-dimensional representation of human value distributions in LLMs, orthogonal to model architecture and training data. Trained from the value-relevant output of eight multilingual LLMs and tested on the output from four multilingual LLMs, namely LlaMA2, ChatGPT, JAIS and Yi, we show that UniVaR is a powerful tool to compare the distribution of human values embedded in different LLMs with different langauge sources. Through UniVaR, we explore how different LLMs prioritize various values in different languages and cultures, shedding light on the complex interplay between human values and language modeling.

Relation Extraction (RE) serves as a crucial technology for transforming unstructured text into structured information, especially within the framework of Knowledge Graph development. Its importance is emphasized by its essential role in various downstream tasks. Besides the conventional RE methods which are based on neural networks and pre-trained language models, large language models (LLMs) are also utilized in the research field of RE. However, on low-resource languages (LRLs), both conventional RE methods and LLM-based methods perform poorly on RE due to the data scarcity issues. To this end, this paper constructs low-resource relation extraction datasets in 10 LRLs in three regions (Central Asia, Southeast Asia and Middle East). The corpora are constructed by translating the original publicly available English RE datasets (NYT10, FewRel and CrossRE) using an effective multilingual machine translation. Then, we use the language perplexity (PPL) to filter out the low-quality data from the translated datasets. Finally, we conduct an empirical study and validate the performance of several open-source LLMs on these generated LRL RE datasets.

In-context learning (ICL) empowers large language models (LLMs) to perform diverse tasks in underrepresented languages using only short in-context information, offering a crucial avenue for narrowing the gap between high-resource and low-resource languages. Nonetheless, there is only a handful of works explored ICL for low-resource languages with most of them focusing on relatively high-resource languages, such as French and Spanish. In this work, we extensively study ICL and its cross-lingual variation (X-ICL) on 25 low-resource and 7 relatively higher-resource languages. Our study not only assesses the effectiveness of ICL with LLMs in low-resource languages but also identifies the shortcomings of in-context label alignment, and introduces a more effective alternative: query alignment. Moreover, we provide valuable insights into various facets of ICL for low-resource languages. Our study concludes the significance of few-shot in-context information on enhancing the low-resource understanding quality of LLMs through semantically relevant information by closing the language gap in the target language and aligning the semantics between the targeted low-resource and the high-resource language that the model is proficient in. Our work highlights the importance of advancing ICL research, particularly for low-resource languages. Our code is publicly released at https://github.com/SamuelCahyawijaya/in-context-alignment

A core component present in many successful neural network architectures, is an MLP block of two fully connected layers with a non-linear activation in between. An intriguing phenomenon observed empirically, including in transformer architectures, is that, after training, the activations in the hidden layer of this MLP block tend to be extremely sparse on any given input. Unlike traditional forms of sparsity, where there are neurons/weights which can be deleted from the network, this form of {\em dynamic} activation sparsity appears to be harder to exploit to get more efficient networks. Motivated by this we initiate a formal study of PAC learnability of MLP layers that exhibit activation sparsity. We present a variety of results showing that such classes of functions do lead to provable computational and statistical advantages over their non-sparse counterparts. Our hope is that a better theoretical understanding of {\em sparsely activated} networks would lead to methods that can exploit activation sparsity in practice.

Geologists have raised concerns about potential Chinese censorship and bias in a chatbot being developed with the backing of the International Union of Geological Sciences (IUGS), one of the world's largest scientific organisations and a Unesco partner. The GeoGPT chatbot is aimed at geoscientists and researchers, particularly in the global south, to help them develop their understanding of earth sciences by drawing on swaths of data and research on billions of years of the planet's history. It is an initiative from Deep-time Digital Earth (DDE), a largely Chinese-funded programme founded in 2019 to enhance international scientific cooperation and help countries to realise the UN's sustainable development goals. Part of the underlying AI for GeoGPT is Qwen, a large language model built by the Chinese tech company Alibaba. Responding to the article, DDE representatives Michael Stephenson, Hans Thybo, Chengshan Wang and Ishwaran Natarajan said the chatbot also used Meta's Llama, another large language model, and that during testing they had not noticed any state censorship, which they said was "unlikely" given that the system was "based entirely in geoscience information".

This paper addresses the challenge of representing complex human action (HA) in a nuclear power plant (NPP) digital twin (DT) and minimizing latency in partial computation offloading (PCO) in sixth-generation-enabled computing in the network (COIN) assisted multiaccess edge computing (MEC). Accurate HA representation in the DT-HA model is vital for modeling human interventions that are crucial for the safe and efficient operation of NPPs. In this context, DT-enabled COIN-assisted MEC harnesses DT (known as a cybertwin) capabilities to optimize resource allocation and reduce latency effectively. A two-stage approach is employed to address system complexity. First, a probabilistic graphical model (PGM) is introduced to capture HAs in the DT abstraction. In the PGM, HA and NPP asset-twin abstractions form coupled systems that evolve and interact through observable data and control input. Next, the underlying PCO problem is formulated as a multiuser game, where NPP assets can partially offload tasks to COIN and MEC. We propose a decentralized algorithm to optimize offloading decisions, offloading ratios, and resource allocation. The simulation results demonstrate the effectiveness of the proposed method in capturing complex HAs and optimal resource allocation in DT-enabled NPPs.

Large language models (LLMs) are increasingly essential in processing natural languages, yet their application is frequently compromised by biases and inaccuracies originating in their training data. In this study, we introduce Cross-Care, the first benchmark framework dedicated to assessing biases and real world knowledge in LLMs, specifically focusing on the representation of disease prevalence across diverse demographic groups. We systematically evaluate how demographic biases embedded in pre-training corpora like T heP ile influence the outputs of LLMs. We expose and quantify discrepancies by juxtaposing these biases against actual disease prevalences in various U.S. demographic groups. Our results highlight substantial misalignment between LLM representation of disease prevalence and real disease prevalence rates across demographic subgroups, indicating a pronounced risk of bias propagation and a lack of real-world grounding for medical applications of LLMs. Furthermore, we observe that various alignment methods minimally resolve inconsistencies in the models' representation of disease prevalence across different languages. For further exploration and analysis, we make all data and a data visualization tool available at: www.crosscare.net.

As large language models (LLMs) continue to develop and gain widespread application, the ability of LLMs to exhibit empathy towards diverse group identities and understand their perspectives is increasingly recognized as critical. Most existing benchmarks for empathy evaluation of LLMs focus primarily on universal human emotions, such as sadness and pain, often overlooking the context of individuals' group identities. To address this gap, we introduce GIEBench, a comprehensive benchmark that includes 11 identity dimensions, covering 97 group identities with a total of 999 single-choice questions related to specific group identities. GIEBench is designed to evaluate the empathy of LLMs when presented with specific group identities such as gender, age, occupation, and race, emphasizing their ability to respond from the standpoint of the identified group. This supports the ongoing development of empathetic LLM applications tailored to users with different identities. Our evaluation of 23 LLMs revealed that while these LLMs understand different identity standpoints, they fail to consistently exhibit equal empathy across these identities without explicit instructions to adopt those perspectives. This highlights the need for improved alignment of LLMs with diverse values to better accommodate the multifaceted nature of human identities. Our datasets are available at https://github.com/GIEBench/GIEBench.