Africa
"Global is Good, Local is Bad?": Understanding Brand Bias in LLMs
Kamruzzaman, Mahammed, Nguyen, Hieu Minh, Kim, Gene Louis
Many recent studies have investigated social biases in LLMs but brand bias has received little attention. This research examines the biases exhibited by LLMs towards different brands, a significant concern given the widespread use of LLMs in affected use cases such as product recommendation and market analysis. Biased models may perpetuate societal inequalities, unfairly favoring established global brands while marginalizing local ones. Using a curated dataset across four brand categories, we probe the behavior of LLMs in this space. We find a consistent pattern of bias in this space -- both in terms of disproportionately associating global brands with positive attributes and disproportionately recommending luxury gifts for individuals in high-income countries. We also find LLMs are subject to country-of-origin effects which may boost local brand preference in LLM outputs in specific contexts.
How Well Do LLMs Represent Values Across Cultures? Empirical Analysis of LLM Responses Based on Hofstede Cultural Dimensions
Kharchenko, Julia, Roosta, Tanya, Chadha, Aman, Shah, Chirag
Large Language Models (LLMs) attempt to imitate human behavior by responding to humans in a way that pleases them, including by adhering to their values. However, humans come from diverse cultures with different values. It is critical to understand whether LLMs showcase different values to the user based on the stereotypical values of a user's known country. We prompt different LLMs with a series of advice requests based on 5 Hofstede Cultural Dimensions -- a quantifiable way of representing the values of a country. Throughout each prompt, we incorporate personas representing 36 different countries and, separately, languages predominantly tied to each country to analyze the consistency in the LLMs' cultural understanding. Through our analysis of the responses, we found that LLMs can differentiate between one side of a value and another, as well as understand that countries have differing values, but will not always uphold the values when giving advice, and fail to understand the need to answer differently based on different cultural values. Rooted in these findings, we present recommendations for training value-aligned and culturally sensitive LLMs. More importantly, the methodology and the framework developed here can help further understand and mitigate culture and language alignment issues with LLMs.
WEATHER-5K: A Large-scale Global Station Weather Dataset Towards Comprehensive Time-series Forecasting Benchmark
Han, Tao, Guo, Song, Chen, Zhenghao, Xu, Wanghan, Bai, Lei
Global Station Weather Forecasting (GSWF) is crucial for various sectors, including aviation, agriculture, energy, and disaster preparedness. Recent advancements in deep learning have significantly improved the accuracy of weather predictions by optimizing models based on public meteorological data. However, existing public datasets for GSWF optimization and benchmarking still suffer from significant limitations, such as small sizes, limited temporal coverage, and a lack of comprehensive variables. These shortcomings prevent them from effectively reflecting the benchmarks of current forecasting methods and fail to support the real needs of operational weather forecasting. To address these challenges, we present the WEATHER-5K dataset. This dataset comprises a comprehensive collection of data from 5,672 weather stations worldwide, spanning a 10-year period with one-hour intervals. It includes multiple crucial weather elements, providing a more reliable and interpretable resource for forecasting. Furthermore, our WEATHER-5K dataset can serve as a benchmark for comprehensively evaluating existing well-known forecasting models, extending beyond GSWF methods to support future time-series research challenges and opportunities.
Cultural Conditioning or Placebo? On the Effectiveness of Socio-Demographic Prompting
Mukherjee, Sagnik, Adilazuarda, Muhammad Farid, Sitaram, Sunayana, Bali, Kalika, Aji, Alham Fikri, Choudhury, Monojit
Socio-demographic prompting is a commonly employed approach to study cultural biases in LLMs as well as for aligning models to certain cultures. In this paper, we systematically probe four LLMs (Llama 3, Mistral v0.2, GPT-3.5 Turbo and GPT-4) with prompts that are conditioned on culturally sensitive and non-sensitive cues, on datasets that are supposed to be culturally sensitive (EtiCor and CALI) or neutral (MMLU and ETHICS). We observe that all models except GPT-4 show significant variations in their responses on both kinds of datasets for both kinds of prompts, casting doubt on the robustness of the culturally-conditioned prompting as a method for eliciting cultural bias in models or as an alignment strategy. The work also calls rethinking the control experiment design to tease apart the cultural conditioning of responses from "placebo effect", i.e., random perturbations of model responses due to arbitrary tokens in the prompt.
Machine Learning Global Simulation of Nonlocal Gravity Wave Propagation
Gupta, Aman, Sheshadri, Aditi, Roy, Sujit, Gaur, Vishal, Maskey, Manil, Ramachandran, Rahul
Global climate models typically operate at a grid resolution of hundreds of kilometers and fail to resolve atmospheric mesoscale processes, e.g., clouds, precipitation, and gravity waves (GWs). Model representation of these processes and their sources is essential to the global circulation and planetary energy budget, but subgrid scale contributions from these processes are often only approximately represented in models using parameterizations. These parameterizations are subject to approximations and idealizations, which limit their capability and accuracy. The most drastic of these approximations is the "single-column approximation" which completely neglects the horizontal evolution of these processes, resulting in key biases in current climate models. With a focus on atmospheric GWs, we present the first-ever global simulation of atmospheric GW fluxes using machine learning (ML) models trained on the WINDSET dataset to emulate global GW emulation in the atmosphere, as an alternative to traditional single-column parameterizations. Using an Attention U-Net-based architecture trained on globally resolved GW momentum fluxes, we illustrate the importance and effectiveness of global nonlocality, when simulating GWs using data-driven schemes.
Repeat-Aware Neighbor Sampling for Dynamic Graph Learning
Zou, Tao, Mao, Yuhao, Ye, Junchen, Du, Bowen
Dynamic graph learning equips the edges with time attributes and allows multiple links between two nodes, which is a crucial technology for understanding evolving data scenarios like traffic prediction and recommendation systems. Existing works obtain the evolving patterns mainly depending on the most recent neighbor sequences. However, we argue that whether two nodes will have interaction with each other in the future is highly correlated with the same interaction that happened in the past. Only considering the recent neighbors overlooks the phenomenon of repeat behavior and fails to accurately capture the temporal evolution of interactions. To fill this gap, this paper presents RepeatMixer, which considers evolving patterns of first and high-order repeat behavior in the neighbor sampling strategy and temporal information learning. Firstly, we define the first-order repeat-aware nodes of the source node as the destination nodes that have interacted historically and extend this concept to high orders as nodes in the destination node's high-order neighbors. Then, we extract neighbors of the source node that interacted before the appearance of repeat-aware nodes with a slide window strategy as its neighbor sequence. Next, we leverage both the first and high-order neighbor sequences of source and destination nodes to learn temporal patterns of interactions via an MLP-based encoder. Furthermore, considering the varying temporal patterns on different orders, we introduce a time-aware aggregation mechanism that adaptively aggregates the temporal representations from different orders based on the significance of their interaction time sequences. Experimental results demonstrate the superiority of RepeatMixer over state-of-the-art models in link prediction tasks, underscoring the effectiveness of the proposed repeat-aware neighbor sampling strategy.
VLBiasBench: A Comprehensive Benchmark for Evaluating Bias in Large Vision-Language Model
Zhang, Jie, Wang, Sibo, Cao, Xiangkui, Yuan, Zheng, Shan, Shiguang, Chen, Xilin, Gao, Wen
The emergence of Large Vision-Language Models (LVLMs) marks significant strides towards achieving general artificial intelligence. However, these advancements are tempered by the outputs that often reflect biases, a concern not yet extensively investigated. Existing benchmarks are not sufficiently comprehensive in evaluating biases due to their limited data scale, single questioning format and narrow sources of bias. To address this problem, we introduce VLBiasBench, a benchmark aimed at evaluating biases in LVLMs comprehensively. In VLBiasBench, we construct a dataset encompassing nine distinct categories of social biases, including age, disability status, gender, nationality, physical appearance, race, religion, profession, social economic status and two intersectional bias categories (race x gender, and race x social economic status). To create a large-scale dataset, we use Stable Diffusion XL model to generate 46,848 high-quality images, which are combined with different questions to form 128,342 samples. These questions are categorized into open and close ended types, fully considering the sources of bias and comprehensively evaluating the biases of LVLM from multiple perspectives. We subsequently conduct extensive evaluations on 15 open-source models as well as one advanced closed-source model, providing some new insights into the biases revealing from these models. Our benchmark is available at https://github.com/Xiangkui-Cao/VLBiasBench.
Evidence of a log scaling law for political persuasion with large language models
Hackenburg, Kobi, Tappin, Ben M., Röttger, Paul, Hale, Scott, Bright, Jonathan, Margetts, Helen
Large language models can now generate political messages as persuasive as those written by humans, raising concerns about how far this persuasiveness may continue to increase with model size. Here, we generate 720 persuasive messages on 10 U.S. political issues from 24 language models spanning several orders of magnitude in size. We then deploy these messages in a large-scale randomized survey experiment (N = 25,982) to estimate the persuasive capability of each model. Our findings are twofold. First, we find evidence of a log scaling law: model persuasiveness is characterized by sharply diminishing returns, such that current frontier models are barely more persuasive than models smaller in size by an order of magnitude or more. Second, mere task completion (coherence, staying on topic) appears to account for larger models' persuasive advantage. These findings suggest that further scaling model size will not much increase the persuasiveness of static LLM-generated messages.
Learning to Plan for Retrieval-Augmented Large Language Models from Knowledge Graphs
Wang, Junjie, Chen, Mingyang, Hu, Binbin, Yang, Dan, Liu, Ziqi, Shen, Yue, Wei, Peng, Zhang, Zhiqiang, Gu, Jinjie, Zhou, Jun, Pan, Jeff Z., Zhang, Wen, Chen, Huajun
Improving the performance of large language models (LLMs) in complex question-answering (QA) scenarios has always been a research focal point. Recent studies have attempted to enhance LLMs' performance by combining step-wise planning with external retrieval. While effective for advanced models like GPT-3.5, smaller LLMs face challenges in decomposing complex questions, necessitating supervised fine-tuning. Previous work has relied on manual annotation and knowledge distillation from teacher LLMs, which are time-consuming and not accurate enough. In this paper, we introduce a novel framework for enhancing LLMs' planning capabilities by using planning data derived from knowledge graphs (KGs). LLMs fine-tuned with this data have improved planning capabilities, better equipping them to handle complex QA tasks that involve retrieval. Evaluations on multiple datasets, including our newly proposed benchmark, highlight the effectiveness of our framework and the benefits of KG-derived planning data.
Connecting the Dots: LLMs can Infer and Verbalize Latent Structure from Disparate Training Data
Treutlein, Johannes, Choi, Dami, Betley, Jan, Anil, Cem, Marks, Samuel, Grosse, Roger Baker, Evans, Owain
One way to address safety risks from large language models (LLMs) is to censor dangerous knowledge from their training data. While this removes the explicit information, implicit information can remain scattered across various training documents. Could an LLM infer the censored knowledge by piecing together these implicit hints? As a step towards answering this question, we study inductive out-of-context reasoning (OOCR), a type of generalization in which LLMs infer latent information from evidence distributed across training documents and apply it to downstream tasks without in-context learning. Using a suite of five tasks, we demonstrate that frontier LLMs can perform inductive OOCR. In one experiment we finetune an LLM on a corpus consisting only of distances between an unknown city and other known cities. Remarkably, without in-context examples or Chain of Thought, the LLM can verbalize that the unknown city is Paris and use this fact to answer downstream questions. Further experiments show that LLMs trained only on individual coin flip outcomes can verbalize whether the coin is biased, and those trained only on pairs $(x,f(x))$ can articulate a definition of $f$ and compute inverses. While OOCR succeeds in a range of cases, we also show that it is unreliable, particularly for smaller LLMs learning complex structures. Overall, the ability of LLMs to "connect the dots" without explicit in-context learning poses a potential obstacle to monitoring and controlling the knowledge acquired by LLMs.