In the small village of Ogba-Ojibo in central Nigeria, sitting at the confluence of two of the nation's largest rivers – the Niger and Benue – 27-year-old Ako Prince Omali is counting the steps carved out of the dirt, which lead down the loam-coloured banks of the river Niger. This river bank, dotted with tufts of spiky grass, is where villagers come to fish or wash produce and laundry. Just last week, three of the steps were submerged during one night of rain, which raised the water level by about five metres. Normally, you can count seven steps down into the river. Now, only four remain above the surface of the water, the sticks bracing the muddy steps having washed away in the deluge.

Recently, there are unprecedented data growth originating from different online platforms which contribute to big data in terms of volume, velocity, variety and veracity (4Vs). Given this nature of big data which is unstructured, performing analytics to extract meaningful information is currently a great challenge to big data analytics. Collecting and analyzing unstructured textual data allows decision makers to study the escalation of comments/posts on our social media platforms. Hence, there is need for automatic big data analysis to overcome the noise and the non-reliability of these unstructured dataset from the digital media platforms. However, current machine learning algorithms used are performance driven focusing on the classification/prediction accuracy based on known properties learned from the training samples. With the learning task in a large dataset, most machine learning models are known to require high computational cost which eventually leads to computational complexity. In this work, two supervised machine learning algorithms are combined with text mining techniques to produce a hybrid model which consists of Na\"ive Bayes and support vector machines (SVM). This is to increase the efficiency and accuracy of the results obtained and also to reduce the computational cost and complexity. The system also provides an open platform where a group of persons with a common interest can share their comments/messages and these comments classified automatically as legal or illegal. This improves the quality of conversation among users. The hybrid model was developed using WEKA tools and Java programming language. The result shows that the hybrid model gave 96.76% accuracy as against the 61.45% and 69.21% of the Na\"ive Bayes and SVM models respectively.

So read the T-shirt sported by Ben Recht, a professor at the University of California, Berkeley, as he collected an award at the Neural Information Processing Systems (NIPS) conference this week. Dr Recht, pictured above in lecture mode, was protesting against the flood of corporate money pouring into NIPS, aping the words Kurt Cobain wrote on a T-shirt when he appeared on the cover of Rolling Stone in 1992. "It's not an academic conference anymore," Dr Recht says wistfully, perched in the Californian sun on the steps of the Long Beach Convention Centre. He complains that folk would rather go to corporate-sponsored parties these days (Intel's featured Flo Rida, a rapper), than poster sessions. AI, it seems, is the new rock and roll.