sale transformation


Driving Sales Transformation through Applied AI/ML

#artificialintelligence

Artificial Intelligence (AI) and Machine learning (ML) are starting to feel a lot like the latest celebrity gossip--high on hype and light on substance. You can barely read a technology article or release today without someone espousing the latest AI/ML capabilities. The sales performance management (SPM) space, in particular, is one where the hype of AI/ML has not yet delivered on the hope of providing truly meaningful, actionable intelligence to customers--until now. Organizations must undergo a sales transformation to truly stay ahead in the fast-paced, competitive sales environment. It all comes back to the data, as well as access to vast computing power and readily available AI/ML algorithms.


3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation

#artificialintelligence

Artificial intelligence, or AI as it's called, has been a buzzword for nearly a decade already, yet sometimes it still feels as though we're just in the early stages of discovering what predictive analytics and machine learning can do for enterprises. Nowhere is this truer than in marketing and sales functions. According to Forrester, as of 2017 marketing and sales accounted for more than 50 percent of all AI investments. But when you look at investors who have already sunk serious money into AI projects, only 45 percent have seen any results at all. And among those who are seeing results, 25 percent agree that they've become more effective in their business processes.