Collaborating Authors


How NakedPoppy Is Using A.I. to Make It Easier to Shop for Cosmetics


Bisharat has also changed her tune over time. While the entrepreneur says she initially intended to sell only original products under NakedPoppy's name, she realized early on that most makeup wearers have at least seven different brands in their arsenal--they don't want to stick to just one. So, NakedPoppy pivoted to stock other vetted brands. It was a lesson in listening, she says. "You have to make sure that you're solving a problem that customers really have," says Bisharat, whose company now offering 550 SKUs and counting (just four of which are original NakedPoppy-formulated products).

How AI Enhances The Customer Experience


The latest Payments And The Platform Economy Playbook examines how marketplaces are using technologies like AI to innovate the customer experience. Much has been written about artificial intelligence (AI)-powered tools for fraud detection and security. What else can it do, though, especially for online marketplaces? AI is being increasingly focused on visual search and personalization. The popularity of Instagram and Pinterest demonstrates the rise of visual platforms.