advertising


AI is impacting you more than you realize

#artificialintelligence

In today's age of flying cars, robots, and Elon Musk, if you haven't heard of artificial intelligence (AI) or machine learning (ML) then you must be avoiding all types of media. Delivering personalized content experiences to today's consumer is incredibly important, especially given the always-on, constantly connected, multi-device life that we all lead. If one specific placement performed poorly for multiple advertisers with similar KPIs, similar advertisers in the future will not waste money testing that placement. The advertising industry has faced major challenges in relevancy for consumers and brand safety for marketers.


AI is impacting you more than you realize

#artificialintelligence

In today's age of flying cars, robots, and Elon Musk, if you haven't heard of artificial intelligence (AI) or machine learning (ML) then you must be avoiding all types of media. Delivering personalized content experiences to today's consumer is incredibly important, especially given the always-on, constantly connected, multi-device life that we all lead. If one specific placement performed poorly for multiple advertisers with similar KPIs, similar advertisers in the future will not waste money testing that placement. The advertising industry has faced major challenges in relevancy for consumers and brand safety for marketers.


AI is impacting you more than you realize

#artificialintelligence

In today's age of flying cars, robots and Elon Musk, if you haven't heard of artificial intelligence (AI) or machine learning (ML) then you must be avoiding all types of media. Delivering personalized content experiences to today's consumer is incredibly important, especially with the always-on, constantly connected, multi-device life that we all lead. If one specific placement performed poorly for multiple advertisers with similar KPIs, similar advertisers in the future will not waste money on testing that placement. The advertising industry has faced major challenges in relevancy for consumers and brand safety for marketers.


Understanding AI's Potential in Digital Media

#artificialintelligence

AI is an even more unusual case--sure, chatbots and virtual personal assistants are neat, but how does that relate to the digital media world, and more precisely digital advertising and media monetization? Site content personalization comes first--instead of just adjusting algorithms to give a seemingly custom experience to each visitor, AI would learn from user tastes over time to create truly personal experience. The great potential of AI is linking user experience to user engagement on multiple levels--yes, even through the advertising. The data show that extended user sessions--more true pageviews and users spending longer times engaged on site--results in higher revenues for digital publishers; as EPMV is a metric that can allow publishers to measure the impact of UX on overall revenue.


Big Data & Machine Learning's Impact on the Future of Marketing

#artificialintelligence

In mobile and display advertising, RTB means buying individual ad impressions (ad views) in real-time or while it is being generated from a user's visit with the goal to: To optimize and automate the ad buying process, there may be more demand for machine learning algorithms to improve bidding and gain more impression opportunities for advertisers. These brands use the predictive power of machine learning algorithms to make these recommendations based on previous exhibited user behavior (like buyer history on Amazon). Predictive analytics data generated by machine learning tools might help marketers make advertising smarter. If machine learning takes-off applying associated algorithms to analyse patterns in traveler data (such as tickets purchased on specific times of the day in certain states) may allow marketers to make more informed decisions on the the content and timing of advertising campaigns.


The Startup Behind NYC's Plan to Replace Phone Booths with 7,500 Connected Kiosks

MIT Technology Review

Both cities are replacing outdated phone booths with Wi-Fi kiosks that have embedded computing tablets, USB charging ports, keypads for making phone calls, and large screens that display relevant information to passersby. New York, which started installing its "LinkNYC" kiosks in 2016, currently has more than 900 activated across all five boroughs and plans to increase that number to 7,500. Eventually, information from Intersection's future sensors could be combined to create real-time data maps that might be useful for emerging technologies such as self-driving cars. Next, Intersection is looking to deploy its digital screens in airports, apartment buildings, and office complexes.


How to reclaim your privacy in Windows 10, piece by piece

PCWorld

First, go to Settings Privacy General and slide the option that says'Let apps use my advertising ID for experience across apps (turning this off will reset your ID)' to Off. At this time, it's also a good idea to jump back into the Settings app's privacy section. If you don't like the sound of that, go to Settings Update & Security Windows Update Advanced options Choose how updates are delivered. The Location section lets you control whether apps can use your location to deliver services like weather forecasts and local news.


Impact of Artificial Intelligence on Paid Advertising

#artificialintelligence

Perhaps no advancement over the past decade has had more of an impact on paid advertising, especially with Google AdWords and Facebook PPC than Artificial Intelligence (AI). In other words, it is the gathering of information on the personal habits of the potential customer so that paid advertising can be better directed at the right audience. By not only addressing your actions, it also considers your vulnerabilities which means that paid advertising in places like Google AdWords and Facebook PPC becomes more potent in its effects. This is not to say that paid advertising has replaced organic SEO in terms of marketing strategy, but there is no doubt that it has offered a positive impact which makes Google AdWords and Facebook PPC more effective in reaching the desired customer base.


How marketers can finally bring the 'personal' to personalization

#artificialintelligence

The last mile in personalization involves combining the existing marketing stack with genuine customer stories and machine learning -- and it will have a massive impact on how brands communicate with their customers. By combining the most relevant and engaging customer-created content with the efficiency, intelligence and automation of machine learning, brands can lower their marketing costs, connect with people on a human level, fuel customer advocacy and ultimately generate more sales. After all, people trust each other much more than they trust brands, with 55 percent of shoppers saying they trust customer photos more than brand photos and 92 percent of consumers trusting earned media more than any other form of advertising. These social reviews -- and the vast pool of user-generated content (UGC) shared across social media platforms at large -- have changed consumer buying behavior.


How marketers can finally bring the 'personal' to personalization

#artificialintelligence

By combining the most relevant and engaging customer-created content with the efficiency, intelligence and automation of machine learning, brands can lower their marketing costs, connect with people on a human level, fuel customer advocacy and ultimately generate more sales. After all, people trust each other much more than they trust brands, with 55 percent of shoppers saying they trust customer photos more than brand photos and 92 percent of consumers trusting earned media more than any other form of advertising. This is how you personalize customer experiences -- with real content, comprehensive data and intelligent technology. The convergence of machine learning and an explosion of social media sharing is finally delivering on a promise 20 years in the making: personalization, at scale, that actually feels human.