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3 Companies Using Artificial Intelligence to Their Advantage

#artificialintelligence

Artificial intelligence (AI) is already affecting our lives in many ways. From intelligent video curation on Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube and Google web search to Apple's (NASDAQ:AAPL) Siri personal assistant, AI is already making our lives easier. AI can also help corporations and customers fight against rapidly evolving cyberthreats. For instance, FireEye's (NASDAQ:FEYE) Helix cybersecurity platform is able to automate threat detection and prevention with the help of this emerging technology. The early adoption of AI by Alphabet, Apple, and FireEye could help them steal a march over rivals.


Is Machine Learning the Future of Marketing? Experts Weigh in.

#artificialintelligence

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Are disciplines such as search engine marketing, social and mobile marketing all trending towards a fully automated world where artificial intelligence (AI) robots take over our jobs? In a survey of top influencers in online marketing with expertise in paid search, social and mobile, 97% of respondents suggested that the future of marketing will actually be smart marketers working hand-in-hand with machine learning-based automation solutions. To help us understand the growing role of machine learning in marketing, we spoke with some of the top influencers in the space, including Michael Brenner (@brennermichael) of Marketing Insider Group, Serena Ehrlich (@serena) of BusinessWire, Adelyn Zhou (@adelynzhou) of TOPBOTS and Chris Messina (@chrismessina), creator of the hashtag - among others.


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AI Magazine

It has been a gratifying experience to observe and to participate in the growth of our Association's Magazine. When I first took over as editor, in the Fall of 1981, I worried about how we'd get enough material to put out the magazine four times a year. Lee Erman (who fingered mc for this job) used to encourage me to keep the pipeline of articles full, and I was concerned that it just be nonempty! At the AAAI Executive Council meeting in the summer of 1982, Herb Simon asked me what percentage of the articles submitted were rejected, and I was embarrassed to admit that I had rejected almost nothing since I had taken over- "All the news we get we print" was close to the truth. In 1982, we published four issues, averaging a little over 40 pages each.


AImagazine

AI Magazine

De Groot was going on a year long trip to the U.S. and the highlight of his journey was a visit to Herb Simon and Allen Newell. I met Allen for the first time when I came for a two semester long visit to Carnegie Mellon University in 1968. This encounter was a distinct factor in my later decision to join the faculty at Carnegie Mellon University. I interacted with Allen much more closely when I became department head in 1979. He was for me a mentor and a sounding board for ideas I wanted to pursue for computer science at Carnegie Mellon University. I enjoyed working with many good friends on the faculty, but Allen was really special. Many of us will remember him for his evenhanded treatment of all students at the Black Friday meetings. He would never pursue his own agenda, he would always look for the merit of a student's work and not whether the rules were violated. He was a staunch defender of the rule that replaces all rules, which says that the only thing that counts is whether or ...


When AI (Artificial Intelligence) Goes Wrong...

@machinelearnbot

Many automated systems perform poorly, to the point that you are wondering if AI is an abbreviation for Artificial Innumeracy. Critical systems - automated piloting, running a power plant - usually do well with AI and automation, as considerable testing is done before deploying these systems. But for many mundane tasks, such as spam detection, chatbots, spell checking, detecting duplicate or fake accounts on social networks, detecting fake reviews or hate speech in social networks, search engine technology (Google) or AI-based advertising, a lot of progress must be made. For instance, if advertising dollars are misused by some poorly designed AI system (assuming the advertising budget is fixed) the negative impact on the business is limited.


Is Machine Learning the Future of Marketing? Experts Weigh in.

#artificialintelligence

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? In a survey of top influencers in online marketing with expertise in paid search, social and mobile, 97% of respondents suggested that the future of marketing will actually be smart marketers working hand-in-hand with machine learning-based automation solutions. Of all the marketing technologies using machine learning and AI today, programmatic ad buying and improvement of ad spend allocation through machine learning impress me the most." "Of today's marketing technologies using machine learning and AI, natural language processing (NLP), chatbots and voice-driven search impress me the most."


Artificial Intelligence in Healthcare: Medical Ethics and the Machine Revolution

#artificialintelligence

While this theme may be premature, the concern of teaching ethics and valuing human life is a relevant question for machine learning, especially in the realm of healthcare. Creating "laws" or "rules" for ethics in artificial intelligence as Elon Musk calls for is difficult in that ethical bounds are difficult to teach machines. Many companies have done extensive work in training systems that will be working with patients to learn what words mean and common patterns within patient care. When a patient asks about their symptoms they get clinically relevant information paired with their symptoms even if that patient uses non-medical language in describing their chief complaint.


AI is impacting you more than you realize

#artificialintelligence

In today's age of flying cars, robots, and Elon Musk, if you haven't heard of artificial intelligence (AI) or machine learning (ML) then you must be avoiding all types of media. Delivering personalized content experiences to today's consumer is incredibly important, especially given the always-on, constantly connected, multi-device life that we all lead. If one specific placement performed poorly for multiple advertisers with similar KPIs, similar advertisers in the future will not waste money testing that placement. The advertising industry has faced major challenges in relevancy for consumers and brand safety for marketers.


AI is impacting you more than you realize

#artificialintelligence

In today's age of flying cars, robots, and Elon Musk, if you haven't heard of artificial intelligence (AI) or machine learning (ML) then you must be avoiding all types of media. Delivering personalized content experiences to today's consumer is incredibly important, especially given the always-on, constantly connected, multi-device life that we all lead. If one specific placement performed poorly for multiple advertisers with similar KPIs, similar advertisers in the future will not waste money testing that placement. The advertising industry has faced major challenges in relevancy for consumers and brand safety for marketers.


15-predictions-bill-gates-made-1999-are-now-part-our-everyday-lives-2561634

International Business Times

In the book, Gates predicted: "Automated price comparison services will be developed, allowing people to see prices across multiple websites, making it effortless to find the cheapest product for all industries." Those "small devices" are now smartphones, tablets and smartwatches, which allow users to check the weather, news, stock prices and book appointments. This is now true, since people can pay their bills online, check their bank accounts through apps and can communicate with doctors through web portals, or book appointments with the ZocDoc app. Assistants like Apple's Siri, Amazon's Alexa, Microsoft's Cortana and Google Assistant alert people about events on their calendar, orders items online for them and reminds them about their groceries.