If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."
However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …
SEO or search engine optimisation is an internet marketing process to increase the placement of your website in search results found on search engines like Google and Bing. In order to make your website search engine friendly, SEO companies use some white-hat on-page techniques. In other words, SEO or search engine optimisation includes a set of rules, which are followed by blogs or website owners in order to optimise their websites for search engines. As a business owner one should know what the benefits of SEO services are. SEO is the best marketing strategy to secure your position in the Google algorithm.
This article originally appeared in Motley Fool. Artificial intelligence (AI) is already impacting our lives in many ways. From intelligent video curation on Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube and Google web search to Apple's (NASDAQ:AAPL) Siri personal assistant, AI is already making our lives easier. AI can also help corporations and customers fight against rapidly evolving cyberthreats. For instance, FireEye's (NASDAQ:FEYE) Helix cybersecurity platform is able to automate threat detection and prevention with the help of this emerging technology.
This article is part of CMO.com's December series about 2018 trends, predictions, and new opportunities. Despite a vibrant economy, individual companies will confront unceasing changes in technology and inflated consumer expectations. That's why Forrester Research is calling 2018 a "year of reckoning." It sees both as an existential threat that makes the fate of individual companies uncertain. This environment has prompted a radical shift in what is traditionally meant by marketing; some even view the traditional role of chief marketing officer as outmoded.
Artificial intelligence (AI) is already impacting our lives in many ways. From intelligent video curation on Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube and Google web search to Apple's (NASDAQ:AAPL) Siri personal assistant, AI is already making our lives easier. AI can also help corporations and customers fight against rapidly evolving cyberthreats. For instance, FireEye's (NASDAQ:FEYE) Helix cybersecurity platform is able to automate threat detection and prevention with the help of this emerging technology. The early adoption of AI by Alphabet, Apple, and FireEye could help them steal a march over rivals.
ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "AI and Advertising." The session was described in the show brochure as follows: "Artificial intelligence (AI) holds great promise for TV and video advertising--offering the potential, for example, to make programmatic buying more efficient and to make targeted advertising not only more accurate but--thanks to AI-powered creative versioning--more engaging and viewable. This session will bring together representatives of companies that are pioneering the application of AI to advertising, in order to highlight and assess the most significant developments and achievements in the field to date, and to outline the challenges that must still be overcome before AI-powered advertising becomes the norm."
Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020. So, what are the opportunities for brands and consumers alike?
The basic framework for artificial intelligence has existed since the 1940s, and organizations have been innovating atop AI advancements ever since. In recent years, big data and advanced deep learning models have pushed AI into the spotlight like never before. Will these new technological ingredients finally produce the intelligent machines envisaged in science fiction, or are current AI trends just the same wine in a fancier bottle? "It's actually new wine, but there's various bottles and you have different vintages," said James Kobielus (@jameskobielus, below, left), Wikibon.com's Actually, much of the old wine is still quite palatable; the new iterations of AI use and build upon methods that have come before, Kobielus added.
In B2B marketing, Account-Based Marketing has become one of the most talked about strategies. Advertising automation tools can make your Account-Based Marketing strategy easier and more scalable. Following the adoption of ABM, interest in Account-based Advertising (ABA) is no surprise. Thanks to new technology, targeting highly relevant advertising to the target accounts is now possible. The account as a whole can be targeted as well as an individual's buyer persona and role in their organization.
Kristina: What trends are you watching now in the B2B space? Peter Isaacson, CMO, Demandbase: Artificial Intelligence (AI) was the hot topic of 2017, and it will continue to be a trend to watch in 2018. From using AI to enhance personalization to improving engagement and increasing conversions, we've only just begun to scratch the surface of its capabilities in the B2B marketing space. The good news is that the technology is getting easier to use, becoming more customizable and able to drive more meaningful and measurable results. It'll also be interesting to see how the marketing technology landscape develops in 2018, as new companies, partnerships and avenues for growth surface.
Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist. Some perspective: When Ray Kroc walked into the McDonald brothers' restaurant in 1954, he was taken aback with the efficiency and replicability of the facility. McDonald's lore never mentions what Kroc thought of the actual food, because he wasn't selling food. Kroc eventually fulfilled this dream, launching a franchise operation that spread McDonald's all over the country at the same time the Interstate Highway Act was being passed.