If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."
However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …
We are proud to announce our latest partnership with Signpost, an AI-driven CRM system empowering thousands of local businesses to understand and strengthen their customer base. Together, Acquisio and Signpost will offer SMBs the opportunity to access machine learning powered SEM capabilities on Google Adwords to compete in the digital market. Signpost Partners with AI-driven Advertising Platform, @acquisio, To Offer Search Engine Marketing on Google Adwords https://t.co/sNtNSswwqm The vision here is "full lifecycle marketing" for the SMB segment.. Accordingly there's the potential of "closed-loop" marketing and optimization of paid-search to specific transactional outcomes (online and offline). There remains a high degree of skepticism and churn among SMBs with AdWords and the ability to connect paid-clicks to specific "real-world outcomes" will help reduce churn… Another thing that this deal represents is the application of sophisticated enterprise tools and technology to the SMB market.
Smart bidding uses advanced machine learning to amend bids based on a wide range of real-time signals including device, location, time of day, remarketing list, language, and operating system. My agency has even created a script that modifies bids for every product group on Google Shopping based on a target ROI figure, saving our account managers huge amounts of time manually amending bids. A great example of how to utilize the power of automation to help monitor account performance is an AdWords Script like Google's Account Anomaly Detector. At Hallam, we use the Google Analytics API to populate our PPC reports in Google sheets, ensuring that our account managers automatically get the data they need to send their clients, and that their monthly "reporting time" is dedicated to analyzing the information and planning necessary actions for the next period.
Perhaps no advancement over the past decade has had more of an impact on paid advertising, especially with Google AdWords and Facebook PPC than Artificial Intelligence (AI). In other words, it is the gathering of information on the personal habits of the potential customer so that paid advertising can be better directed at the right audience. By not only addressing your actions, it also considers your vulnerabilities which means that paid advertising in places like Google AdWords and Facebook PPC becomes more potent in its effects. This is not to say that paid advertising has replaced organic SEO in terms of marketing strategy, but there is no doubt that it has offered a positive impact which makes Google AdWords and Facebook PPC more effective in reaching the desired customer base.
Basically, Google wants to find unicorns – pages that have extraordinary user engagement metrics like organic search click-through rate (CTR), dwell time, bounce rate, and conversion rate – and reward that content with higher organic search rankings. Today, let's look at another important engagement metric: long clicks, or visits that stay on site for a long time after leaving the SERP. Are you not convinced that long clicks impact organic search rankings (whether directly or indirectly)? We can't measure long clicks or dwell time in Google Analytics.
If you're still getting your arms around deep learning, start with the very basics. This video series by Deep Learning TV provides an introduction that assumes no knowledge of math, programming, or statistics. The series starts with neural networks and deep learning concepts and later gets into techniques such as convolutional nets, restricted Boltzmann machines, deep belief nets, recurrent nets, autoencoders, and recursive neural tensor nets.