The hottest new technologies are coming to cars


Many of these advancements are being driven by the interest in what's called ADAS (Advanced Driver Assistance Systems), the technology that will eventually lead to self-driving cars. The multiple cameras, LIDAR and other sensors being integrated into new models serve as inputs to sophisticated neural networks that are running inside the car. From more sophisticated entertainment features to better displays to more reliable connectivity, tech performance has largely overtaken driving performance for many modern buyers. USA TODAY columnist Bob O'Donnell is president and chief analyst of TECHnalysis Research, a market research and consulting firm that provides strategic consulting and market research services to the technology industry and professional financial community.