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PCWorld

"The main focus should be on a more personalized experience, proactive and fast customer service." Increasingly, what they want can be boiled down to speed, and a personalized experience.Anja Wagner, social media marketing specialist, says "The main focus should be on a more personalized experience, proactive and fast customer service with the help of messenger chatbots as well as creating valuable content for your customers." "The primary step to enhancing the customer experience are through personalized mobile messaging coupled with direct interaction from the organization, such as customized messaging directly from the organization to the consumer." Mobile messaging's speed an agility means organizations can experiment, says Thomas Keil, Manager Field Marketing at SAS and big data expert.


AMD launches its Epyc server chip to take on Intel in the data center

PCWorld

It's not just the folks at AMD who hope that that the company's Epyc server processor, officially launched Tuesday, will break Intel's stranglehold on the data-center chip market. Enterprise users, web hosting companies and hyperscale cloud providers all want competition and choice in server chips to curb costs and fuel innovation. At the high end, in approximately the $4,000 range, AMD internal benchmarks show the Epyc 7601 single-socket package offering 75 percent higher floating point performance (for spreadsheets, graphics and games, for instance) and 47 percent higher integer processing performance (for whole-number and text processing, for example) than Intel's E5-2699A v4. Interestingly, AMD benchmarks show 70 percent higher integer performance over Intel in the mid-range, $800 price point level, with the Epyc 7301 facing off against the Intel E5-7630.


Amid fight with Apple, Imagination's Series8XT GPU faces challenges

PCWorld

The graphics processor in Apple's upcoming iPhone could have been based on Imagination's new PowerVR Series8XT GT8525. But the company's PowerVR GPUs are used in many low-cost and mid-range phones. Imagination is now building a business around PowerVR graphics processor designs, and that makes the GT8525 critical to the company's future. PowerVR cores, based on the Furian architecture, deliver up to a 35 percent improvement in performance from older GPUs.


ServiceNow taps AI to automate everyday workflows

PCWorld

The machine-learning capabilities will be brought into ServiceNow's cloud services for security, customer service, and HR. The Intelligent Automation Engine's algorithms are based on technology the company acquired through its purchase of DxContinuum in January. ServiceNow's new machine-learning capabilities center around the following areas: The predictive intelligence capability will be brought into the company's IT Service Managment offering first, and be incorporated into the fourth-quarter release of the Now Platform, code-named Kingston. In addition to DxContinuum, ServiceNow has acquired other companies over the past year, including IT security firm BrightPoint Security as well as cloud-management company ITapp.


Intel Xeon chips rebranded to sound like credit cards

PCWorld

Xeon chips being released mid-year will be broken down into Platinum, Gold, Silver, and Bronze processors. The new branding will start with the server chips based on the enhanced Skylake architecture coming mid-year. Earlier this year, Intel released low-end E3 server and workstation chips based on the Kaby Lake architecture, and those chips will hang on to the old moniker. The Xeon Gold tier of processors will add "enhanced performance, fast memory, more interconnect/accelerator engines, and advanced reliability."


ARM steps up chip performance to catch up with Intel, AMD

PCWorld

Starting next year, ARM processors will get significantly faster thanks to big changes in the company's Cortex-A chip designs. ARM is adding more cores, instructions, and faster pipelines in smaller spaces to boost performance. Performance metrics will come when ARM announces the first chip designs with DynamIQ features, which could happen early next year, said John Ronco, vice president of product marketing. That hasn't happened yet as Intel's mainstream Core chips are significantly faster than current ARM processors.


Nvidia's Pascal-powered Jetson TX2 computer blows away Raspberry Pi

PCWorld

It's designed to help make robots, drones and other devices that rely on computer vision applications. The Pascal GPU brings computer vision to robots and drones, allowing them to recognize objects and navigate around obstacles. Much like Raspberry Pi, Jetson was originally launched as a hobbyist product. The TX2 is not meant for basic robots or drones, but for those that need heavy computing vision applications, which in turn require good GPU performance.


BMW, Intel, and Mobileye to unleash 40 self-driving cars on U.S. roads

PCWorld

The BMW 7 Series will be used as the initial platform for Intel processor and Mobileye computer vision technology during the global trials. Mobileye and Delphi plan to demonstrate their "Central Sensing Localization and Planning" (CSLP) platform for self-driving cars in urban and highway driving conditions during the Consumer Electronics Show taking place now in Las Vegas. Mobileye and Delphi plan to demonstrate their platform for self-driving cars in urban and highway driving conditions during CES 2017 and start production in 2019. In related news, Intel announced Intel GO In-Vehicle Development Platforms for Automated Driving, which is specifically tailored for the self-driving technology market in that it's highly scalable and designed to meet the high compute demands of the fully autonomous driving industry.


Intel's latest Xeon chips based on Skylake due next year

PCWorld

The company will release new Xeon server chips based on Skylake in mid-2017, and they will boast big performance increases, said Barry Davis, general manager for the accelerated workload group at Intel. The move toward machine learning is even driving changes in server configurations, with more customers buying servers with graphics processors. The new chips will boast advanced processing features that will bring big performance gains to AI tasks, Davis said. Another feature is on-chip support for Intel OmniPath, a proprietary high-speed interconnect that links servers, storage, networking, and other data-center hardware.


Connected cameras will get smarter with new Qualcomm chips

PCWorld

Connected cameras are among the hardest-working IoT devices, sometimes streaming high-definition video around the clock for surveillance and streaming entertainment. They bring image processing and analytics software capabilities including voice activation, face detection and recognition and object tracking to the camera itself. At the same event Tuesday, the company is updating three of its mobile chip lines for higher network connections and other capabilities. Beyond that, the new, high-end Snapdragon 653 boosts performance over its predecessor, the 652, and can have as much as 8GB of RAM.