The Missing Piece Of Marketing Automation That Could Change Everything


Marketing automation platforms save time, improve efficiency and increase productivity; but, they do not provide deep insight into the 2.5 quintillion bytes of data being created every day as people move from screen to screen consuming information and making buying decisions. In November 2013, IBM introduced the Watson Ecosystem Program, opening up Watson as a development platform and giving companies the ability to build applications powered by Watson's cognitive computing intelligence. Watson is a cognitive technology that processes information more like a human than a computer -- by understanding natural language, generating hypotheses based on evidence, and learning as it goes. Rather than simply automating manual tasks, artificial intelligence adds a cognitive layer that infinitely expands marketers' ability to process data, identify patterns, and build intelligent strategies and content faster, cheaper and more effectively than humans.