Our accustomed systems of retrieving particular bits of information no longer fill the needs of many people. Searching traditional indexes of print publications has been aided by computerized databases, but still usually requires time-consuming serial searching of one database after the other, and then moving on to other methods of searching for internet sources. And what if the information being sought is a sound byte? A video clip? Yesterday's e-mail exchange between respected scientists? Artificial intelligence may hold the key to information retrieval in an age where widely different formats contain the information being sought, and the universe of knowledge is simply too big and growing too rapidly for successful searching to proceed at a human's slow speed.
Android users in the EU will soon be offered a choice of browsers and alternative search engines on their devices, Google announced on Tuesday. The announcement is unsurprising, given the European Commission (EC) slapped Google with a record $5 billion fine in July 2018 for stifling browser and search engine competition in the EU. SEE ALSO: Google's Emma Haruka Iwao breaks Pi world record In a blog post, Google's SVP of Global Affairs Kent Walker said the company will "do more to ensure that Android phone owners know about the wide choice of browsers and search engines available to download to their phones." Specifically, owners of both existing and new Android devices will be asked which browser and search apps they want to use. Walker points out that Android users have "always been able to install any search engine or browser," but there's a difference between having Google's search engine and Chrome browser pre-installed as default and just letting users find alternatives on their own, and actively providing customers with a choice.
Search engines understand very broad and generic information. This is why many of these search engine providers keep updating their search systems with different algorithms. For example Google search understands queries like movies, geography, images etc. This is not what a user wants. Users want to get more information and today's Google search engine cannot provide such information.
Even with the ongoing rise of social media, search engines remain key to product and business discovery - and as such, search engine optimization (SEO) remains an integral part of any effective digital marketing plan. But as with all elements of digital marketing, SEO is always changing, always evolving in line with user behaviors. Because of this, it's crucial that your SEO efforts also evolve in line in order to maximize your search opportunities. So what are the latest SEO trends that you need to know about? The team from Branex have put together this infographic of rising SEO shifts, and notes on how you can improve your strategy.
The 11th meeting of Forum for Information Retrieval Evaluation 2019 will be held in Kolkata, India. Started in 2008 with the aim of building a South Asian counterpart for TREC, CLEF and NTCIR, FIRE has since evolved continuously to meet the new challenges in multilingual information access. It has expanded to include new domains like plagiarism detection, legal information access, mixed script information retrieval and spoken document retrieval to name a few. Continuing the trend started in 2015, the FIRE will consist of a peer-reviewed conference track along with evaluation tasks. We invite full and short papers from information retrieval, natural language processing, and related domains.
As it and other technology giants face questions and fines over their practices when it comes to competition and user privacy, Google is adding a new official option to its popular Chrome browser that allows users to search the web using the privacy-focused DuckDuckGo search engine rather than its own platform. The update to Chromium -- which powers Google Chrome -- axes search engines like AOL and Yahoo!, replacing them with DuckDuckGo (in France, privacy-focused search engine Qwant was also added to the list). More search-savvy users may have already known about the company's DuckDuckGo Chrome extension, which makes DuckDuckGo the default option in the Google browser and protects users from ad-tracking software found on almost every site you visit regularly. The Chrome update means you will no longer need an extension to use DuckDuckGo from your URL bar. If you're unfamiliar, DuckDuckGo is a search engine designed to protect any data generated by your search results and history.
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks -- like lead management, email campaign development and landing page creation –because we're too busy to learn what marketing automation can really do for campaign effectiveness. The time has come to move from simply running campaigns automatically to running them intelligently. For more about marketing stacks, watch the on-demand webinar MarTech Madness: How to evaluate your marketing stack. Thanks to artificial intelligence (AI), a new breed of marketing automation solutions can "mimic" human intelligence and recommend marketing actions.
Hidden in the most recent version of Chrome is the ability to change its default search engine to a more privacy-friendly option. With the release of Chrome 73, Google has quietly introduced DuckDuckGo as a preferred search option in more than 60 markets including the United States and the United Kingdom. While Google didn't offer much fanfare for the change -- at least in comparison to flagship features like new support for media keys -- the change can be spotted on GitHub. In a note on the code repository site, Google acknowledges that it updated the available search engines based on "new usage statistics" from "recently collected data." In most countries, the list of options also includes Google, Yahoo and Bing.
"Any sufficiently advanced technology is indistinguishable from magic." – Arthur C. Clarke (1961) This quote couldn't apply better to general search engines and web ranking algorithms. You can ask Bing about mostly anything and you'll get the best 10 results out of billions of webpages within a couple of seconds. If that's not magic, I don't know what is! Sometimes the query is about an obscure hobby. Sometimes it's about a news event that nobody could have predicted yesterday. Sometimes it's even unclear what the query is about!
Google's new research has discovered a way to join the best of both approaches. They use "extractive summaries" to extract the important facts from web documents and then apply the "abstractive" approach to paraphrase the content. This approach creates a new document based on the information found on the web, creating Google's own version of Wikipedia. Google's new algorithm is described in a research paper titled, Generating Wikipedia by Summarizing Long Sequences
One of the biggest mistakes made by business owners and native digital marketers is being too focused on vanity keywords and search volume as the indicator of SEO success. This article will focus on user intent, often referred to as "searcher intent", as the most valuable point of focus for SEO success, in any SEO campaign. Let's start off by explaining what searcher intent actually is… Searcher intent (also known as "user intent") is the motive a person has for carrying out a query through a search engine. Understanding and optimising for your customers' intent is critical for SEO. How we search for answers has evolved and changed over the years. And with that change, search engine algorithms have been adjusted to return the most relevant results. In the beginning, search engines returned results based on a pretty simplistic formula: They would look at basic factors such as the density of keywords matching the query and some more elusive factors like PageRank. SEO professionals and spammers took advantage of this with keyword stuffing, hiding text techniques and buying links. The era of black hat SEO, unfortunately, blossomed. It was, and will always be, in Google's best interest to become better at answering queries. SEO success used to be built on gaming search engines, but now SEO is about optimising for what the user is trying to accomplish.