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3 Ways Einstein Uses Artificial Intelligence for Business Success

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There are so many misconceptions about artificial intelligence – from evil movie robots to computers plotting to take our jobs – that many people may assume it's too difficult or risky to even fool with. We have three easy ways any business can use Salesforce Einstein AI. First, some news that may come as a relief: This is going to be way easier than you might think. And if you have questions, we have answers here. Einstein is already seamlessly integrated into the entire Salesforce platform and in the workflows and tools you're already using everyday.


Will automation and AI actually improve customer service calls? Salesforce thinks so

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In the run up to Dreamforce 2021 in September, Salesforce announced new capabilities for Einstein Automate as well as new AI-driven workflows and RPA capabilities for Service Cloud . Prior to Dreamforce 2021, I had a chance to talk with Clara Shih, CEO of Service Cloud at Salesforce, about how the cloud-based software company sees automation and AI transforming, and actually humanizing, customer service. The following is a transcript of our interview, edited for readability. So let's talk automation, AI, RPA and how that relates to the Service Cloud and how that's kind of changing how organizations approach their interactions with their customers. Because I know that automation is a large part of many organization's digital transformation processes.


How to Start Driving Growth With Data and Artificial Intelligence

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You've likely heard that artificial intelligence (AI) is a powerful technology packed with all kinds of potential to enhance your marketing initiatives. You may also be a little anxious about starting to use it, as many marketers are. That's okay -- new technologies are often exciting, but they can also be a bit nerve-wracking. It can be tough not to worry about how to use AI when you're just starting. Is it easy to manage all the data?


How To Improve the Customer Experience in Telecom? Data Capture and AI

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For most CSPs, improving customer experience (CX) is easier said than done. We sought to find the obstacles that prevent good customer service in telecommunications and unpack how CSPs can reimagine their business models. To unearth what a better customer experience in telecom looks like, Salesforce sponsored a Harvard Business Review Analytic Services report, Rewiring Telecoms for Future Success Means Shifting to a Customer Focus. Learn how communication service providers are growing their business with better customer experiences. CSPs serve customers that range from everyday consumers and multinational corporations, to wholesale partners who fall someplace in between.


Salesforce adds new RPA capabilities to Einstein Automate

ZDNet

Salesforce on Thursday announced new robotic process automation (RPA) tools for Einstein Automate, the portfolio of tools that help organizations automate processes, build workflows and connect data. The new tools include MuleSoft RPA, Einstein Document Reader and Digital Process Automation. Salesforce introduced Einstein Automate last year as part of its Customer 360 strategy to serve as more of a process engine for companies. Einstein Automate comprises low-code tools that customers can use regardless of their technical background. In addition to offering low-code tools to help users build their own workflows, it offers hundreds of pre-built, industry-specific workflows.


Salesforce updates Service Cloud with Slack "swarming" and other new tools

ZDNet

Salesforce on Thursday introduced a series of new features and tools to Service Cloud, with the intent of streamlining experiences between customer service agents and consumers. Service Cloud is one of the Salesforce tools that now leverages Slack -- in this case, for a "swarming" capability that brings together all of the right experts to quickly solve customer problems. The first batch of new capabilities, including Slack swarming, enable new workflows for faster, more efficient customer experiences. The Slack integration is part of Service Cloud's Customer Service Incident Management feature, which will be generally available in the Winter 2022. It's designed to help companies detect, diagnose, and respond to service disruptions.


Is C3.ai Stock a Buy?

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C3.ai's (NYSE:AI) stock tumbled 10% on Sept. 2 after the artificial intelligence software provider posted its first-quarter earnings. Its revenue rose 29% year-over-year to $52.4 million, beating estimates by $1.1 million. It posted a net loss of $37.5 million -- compared to a slim profit of $150,000 a year ago -- but its loss of $0.37 per share still matched Wall Street's expectations. Should investors buy C3 after its post-earnings plunge? Or is it still overvalued even after plummeting more than 70% from its 52-week high?


Low Code and Artificial Intelligence (AI) for Fast App-Building

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Build apps faster using low code and real-time artificial intelligence (AI) — so you can make decisions based on data-driven performance.


Salesforce's Kathy Baxter is coming to TC Sessions: SaaS to talk AI – TechCrunch

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As the use of AI has grown and developed over the last several years, companies like Salesforce have tried to tap into it to improve their software and help customers operate faster and more efficiently. Kathy Baxter, principal architect for the ethical AI practice at Salesforce, will be joining us at TechCrunch Sessions: SaaS on October 27th to talk about the impact of AI on SaaS. Baxter, who has more than 20 years of experience as a software architect, joined Salesforce in 2017 after more than a decade at Google in a similar role. We're going to tap into her expertise on a panel discussing AI's growing role in software. Salesforce was one of the earlier SaaS adherents to AI, announcing its artificial intelligence tooling, which the company dubbed Einstein, in 2016.


Salesforce Research report: State of Marketing 2021

ZDNet

Marketers embrace change with optimism and purpose. In fact, 66% of marketers expect revenue growth at their companies over the next 12 to 18 months. Seventy-seven percent of marketers feel their work provides greater value now than it did a year ago. Eighty-eight percent of CMOs say their marketing must transform in order to be competitive.