Collaborating Authors


100+ AI Use Cases & Applications in 2021: In-Depth Guide


AI is changing every industry and business function, which results in increased interest in AI, its subdomains, and related fields such as machine learning and data science as seen below. However, we also note that since COVID-19 outbreak, interest in AI, as measured by Google queries about AI, has been stable / possibly declining. This may be due to increased interest in COVID-19 and its effects during this period. However, this depends on the specific industry and applications, we see increased interest in AI in manufacturing during the same period. As of 2018, 37% of organizations were looking to define their AI strategies. There has been significant progress since then and according to a recent O'Reilly survey, 85% of organizations are using AI. To integrate AI into your own business, you need to identify how AI can serve your business, possible use cases of AI in your business. Marketing can be summarized as reaching the customer with the right offer, the right message, at the right time, through the right channel, while continually learning. To achieve success, companies can leverage AI-powered tools to get familiar with their customers better, create more compelling content, and perform personalized marketing campaigns. AI can provide accurate insights and suggest smart marketing solutions that would directly reflect on profits with customer data. Marketing analytics: AI systems learn from, analyze, and measure marketing efforts. These solutions track media activity and provide insights into PR efforts to highlight what is driving engagement, traffic, and revenue. As a result, companies can provide better and more accurate marketing services to their customers. Besides PR efforts, AI-powered marketing analytics can lead companies to identify their customer groups more accurately.