Collaborating Authors


Realty firms tap AI, big data to push sales


Mumbai: At the Puravankara Ltd booth at a property exhibition in Bengaluru last month, two humanoid robots recorded visitor data and their queries, partially replacing usual sales staff at the reception. For the real estate firm, which fielded these robots developed by technology firm Invento Markerspaces Pvt. Ltd, the experience was positive. "Instead of 10 young boys/girls manning the reception, this time we just had three," said Anand Narayanan, chief operating officer, Puravankara. For the Bengaluru-based real estate firm, those humanoids are part of a larger plan to completely'dehumanise" its sales process, build a strong data of potential homebuyers and sell homes completely online by 2020, Narayanan said.