Earlier this week, I found myself answering a question from a new colleague at Finning International that relates both to the research I do in the iSchool at the University of British Columbia, as well as the analytics, engineering & technology work that I lead at Finning. The questions were simple: 1) What is artificial intelligence? As I sat to reflect last evening, it dawned on me that taking time to craft a clear answer to these questions might be extremely beneficial for many. Analytics, data science, and predictive intelligence are hot topics in many communities and business areas. And yet, despite this interest, few folks I have talked to have a clear understanding of the history of the discipline; one, that frames much of the work currently going on within the space.