If last week's Google Next 2018 event is any indication, Google Cloud is growing quickly. Registrations for the July 23 to July 26 event topped 25,000, and actual attendance easily doubled the 10,000 at Google Next 2017. That's good, but if this public cloud is going to catch up with also-fast-growing rivals Amazon Web Services (AWS) and Microsoft Azure, Google is going to have to play to its strengths. Read also: Google's G Suite adds new AI and security tools - CNET From my perspective, Google's biggest appeals to big businesses are its deep learning (DL), machine learning (ML), and data platform capabilities (though I'm biased and my Constellation colleagues who follow G Suite and the rest of Google Cloud Platform (GCP) cloud infrastructure might see it otherwise). Among the many announcements at Google Next 18, the biggest steps forward -- and the ones I see as most likely to accelerate growth -- were those aimed at expanding the use of Google's DL, ML, and data platform capabilities.