It has been said that to give a man a fish is to feed him for a day, whereas to teach a man to fish is to feed him for life. Forward-looking financial service companies are similarly finding that giving computers instructions is not nearly as fruitful as teaching them to write their own. From assessing credit risks to beefing-up the security of their own networks, fintech startups, in particular, are turning to machine learning finance-based solutions in order to work smarter rather than harder. Considering that over 200 leading financial institutions will attend the upcoming October 2016 Machine Learning Fintech Conference, investment in this subset of artificial intelligence (AI) seems to be a wise move, indeed, for companies that don't want to be left behind. With leading banks starting to invest in AI, and machine learning in particular, fintech companies will be significantly disadvantaged if they fail to do likewise.