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Bumble wants you to know that it's definitely not a hookup app

Mashable

Whatever you do, do not call Bumble a hookup app. The dating app appears to be doubling down on branding itself as a destination for finding "empowered and lasting connections," rather than "hookups." SEE ALSO: Bumble counters Tinder's parent company lawsuit on patent infringement A new survey of Bumble's users reveals that 85 percent say they're "looking for marriage or a boyfriend/girlfriend." The survey also found that less than 4 percent of men and less than 1 percent of women on the app "are looking for a hookup," and 25 percent of users say they "went on a first date with someone they met on Bumble in the last month." The survey results also play up the popular dating app's defining feature -- that only women users can start conversations with matches -- as an example of how the app has "empowered" women in online dating. "Female Bumble users are empowered and ready to make the first move.


Bumble counters Tinder's parent company lawsuit on patent infringement

Mashable

Bumble has filed a counter lawsuit against Tinder's parent company Match Group. The move comes in response to Match Group's lawsuit accusing Bumble of patent infringement, specifically with swipe-based matching (see patent) and undoing a "left" swipe. It may seem like a movie plot, but no, this is real life. We've entered the war of the dating apps. SEE ALSO: Bumble buys full-page ad to call out Match Group's'scare tactics' Match Group owns Tinder, along with Match.com,