Whatever you do, do not call Bumble a hookup app. The dating app appears to be doubling down on branding itself as a destination for finding "empowered and lasting connections," rather than "hookups." SEE ALSO: Bumble counters Tinder's parent company lawsuit on patent infringement A new survey of Bumble's users reveals that 85 percent say they're "looking for marriage or a boyfriend/girlfriend." The survey also found that less than 4 percent of men and less than 1 percent of women on the app "are looking for a hookup," and 25 percent of users say they "went on a first date with someone they met on Bumble in the last month." The survey results also play up the popular dating app's defining feature -- that only women users can start conversations with matches -- as an example of how the app has "empowered" women in online dating. "Female Bumble users are empowered and ready to make the first move.
Bumble has filed a counter lawsuit against Tinder's parent company Match Group. The move comes in response to Match Group's lawsuit accusing Bumble of patent infringement, specifically with swipe-based matching (see patent) and undoing a "left" swipe. It may seem like a movie plot, but no, this is real life. We've entered the war of the dating apps. SEE ALSO: Bumble buys full-page ad to call out Match Group's'scare tactics' Match Group owns Tinder, along with Match.com,