Collaborating Authors


Building A User-Centric and Content-Driven Socialbot Artificial Intelligence

To build Sounding Board, we develop a system architecture that is capable of accommodating dialog strategies that we designed for socialbot conversations. The architecture consists of a multi-dimensional language understanding module for analyzing user utterances, a hierarchical dialog management framework for dialog context tracking and complex dialog control, and a language generation process that realizes the response plan and makes adjustments for speech synthesis. Additionally, we construct a new knowledge base to power the socialbot by collecting social chat content from a variety of sources. An important contribution of the system is the synergy between the knowledge base and the dialog management, i.e., the use of a graph structure to organize the knowledge base that makes dialog control very efficient in bringing related content to the discussion. Using the data collected from Sounding Board during the competition, we carry out in-depth analyses of socialbot conversations and user ratings which provide valuable insights in evaluation methods for socialbots. We additionally investigate a new approach for system evaluation and diagnosis that allows scoring individual dialog segments in the conversation. Finally, observing that socialbots suffer from the issue of shallow conversations about topics associated with unstructured data, we study the problem of enabling extended socialbot conversations grounded on a document. To bring together machine reading and dialog control techniques, a graph-based document representation is proposed, together with methods for automatically constructing the graph. Using the graph-based representation, dialog control can be carried out by retrieving nodes or moving along edges in the graph. To illustrate the usage, a mixed-initiative dialog strategy is designed for socialbot conversations on news articles.

A deep dive into BERT: How BERT launched a rocket into natural language understanding - Search Engine Land


Editor's Note: This deep dive companion to our high-level FAQ piece is a 30-minute read so get comfortable! You'll learn the backstory and nuances of BERT's evolution, how the algorithm works to improve human language understanding for machines and what it means for SEO and the work we do every day. If you have been keeping an eye on Twitter SEO over the past week you'll have likely noticed an uptick in the number of gifs and images featuring the character Bert (and sometimes Ernie) from Sesame Street. This is because, last week Google announced an imminent algorithmic update would be rolling out, impacting 10% of queries in search results, and also affect featured snippet results in countries where they were present; which is not trivial. The update is named Google BERT (Hence the Sesame Street connection – and the gifs). Google describes BERT as the largest change to its search system since the company introduced RankBrain, almost five years ago, and probably one of the largest changes in search ever. The news of BERT's arrival and its impending impact has caused a stir in the SEO community, along with some confusion as to what BERT does, and what it means for the industry overall. With this in mind, let's take a look at what BERT is, BERT's background, the need for BERT and the challenges it aims to resolve, the current situation (i.e. The BERT backstory How search engines learn language Problems with language learning methods How BERT improves search engine language understanding What does BERT mean for SEO? BERT is a technologically ground-breaking natural language processing model/framework which has taken the machine learning world by storm since its release as an academic research paper. The research paper is entitled BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding (Devlin et al, 2018). Following paper publication Google AI Research team announced BERT as an open source contribution. A year later, Google announced a Google BERT algorithmic update rolling out in production search. Google linked the BERT algorithmic update to the BERT research paper, emphasizing BERT's importance for contextual language understanding in content and queries, and therefore intent, particularly for conversational search. BERT is described as a pre-trained deep learning natural language framework that has given state-of-the-art results on a wide variety of natural language processing tasks. Whilst in the research stages, and prior to being added to production search systems, BERT achieved state-of-the-art results on 11 different natural language processing tasks. These natural language processing tasks include, amongst others, sentiment analysis, named entity determination, textual entailment (aka next sentence prediction), semantic role labeling, text classification and coreference resolution. BERT also helps with the disambiguation of words with multiple meanings known as polysemous words, in context.