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How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts [Podcast]

#artificialintelligence

Artificial intelligence (AI) and machine-learning (ML) have quickly grown beyond a few major tech companies and hardcore academic researchers. Every marketing organization can tap into the power of AI to streamline operations and grow the business. The new book The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing provides a growth framework for business and marketing leaders to implement AI using a five-stage model called the "AI Marketing Canvas." On this episode of Marketing Smarts, I speak with co-author Rajkumar Venkatesan about how he and his co-writer developed those stages by studying leading global brands. We cover examples of brands―including Google, Lyft and Coca-Cola―that have successfully woven AI into their marketing strategies. This is not a conversation about coding for AI models. Raj and I talk about how marketing leaders can go from "zero to hero" with AI in marketing, and what that means for your team and your company culture. Listen to the entire show now from the link above, or download the mp3 and listen at your convenience.


Israel's 10 'Hottest' Startups In 2021, According To WIRED

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Israel's tech and innovation ecosystem has had a monumental year so far in 2021, breaking funding records and yielding 10 new unicorns – private companies valued at $1 billion or more -- just in the first three months of the year, more than any country in Europe. Israeli high-tech activity on public markets also increased significantly this year, a trend reflected in the number of IPOs, SPAC (special-purpose acquisition company) transactions, and follow-on offerings. "Year in and year out, Tel Aviv's startup community has proven that it can achieve more than whole countries within its 52km2, thanks to investment in world-class research facilities, robust government support, and an ever-reliable influx of investment," writes WIRED UK Contributor Allyssia Alleyne in a new post this week highlighting 10 "hottest startups from Tel Aviv as part of the UK edition of the American tech publication's annual round-up (except in 2020) of Europe's 100 hottest startups. They include startups and companies from London, Amsterdam, Stockholm, Barcelona, Dublin, Helsinki, Berlin, Paris, and Lisbon. These 100 companies "are a cohort like no other," says Greg Williams, the deputy global editorial director of WIRED. "They survived an unprecedented year, embodying what entrepreneurial spirit is all about." The companies, featured in the September/October issue on newsstands this month, are not necessarily "the largest, best-known or most-funded," but they "are generating buzz" and they are organizations "people are talking about and inspired by," added Williams. The Tel Aviv entry is a mix of established companies with prominent backers, high-flying unicorns, and determined startups. Many operate in the deep tech sector. "Tel Aviv has long been known as a place where founders have built innovative companies in verticals such as fintech and cybersecurity.


Top 5 Digital Trends To Watch out for in 2021

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That implies, 2021 should spike in advanced patterns with developments by plan that could additionally decide customer online conduct. Businesses employ innovative analytics to quantify how clients interact with a business site, app, and merchandise. In doing this, they could further impair customer privacy. These data and analytics capturing improvements could grow sharply in 2021 for businesses interested more in calculating consumer travel as opposed to monitoring the client experience and behaviour from a firm's standpoint. In getting this information, companies utilize customer travel analytics applications.


NotCo taps AI to develop new plant-based alternatives - Verdict

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Chilean food-tech start-up NotCo uses artificial intelligence (AI) to identify the optimum combinations of plant proteins when creating vegan alternatives to animal-based food products. The company, set up in 2015, has attracted investment from Amazon founder Jeff Bezos and Future Positive, a US investment fund founded by Biz Stone, the co-founder of Twitter. NotCo's machine learning algorithm compares the molecular structure of dairy or meat products to plant sources, searching for proteins with similar molecular components. NotCo has a database containing over 400,000 different plants, including macronutrient breakdown and chemical composition. These factors are used to predict novel food combinations with the target flavour, texture, and functionality.


The Role of Social Movements, Coalitions, and Workers in Resisting Harmful Artificial Intelligence and Contributing to the Development of Responsible AI

arXiv.org Artificial Intelligence

There is mounting public concern over the influence that AI based systems has in our society. Coalitions in all sectors are acting worldwide to resist hamful applications of AI. From indigenous people addressing the lack of reliable data, to smart city stakeholders, to students protesting the academic relationships with sex trafficker and MIT donor Jeffery Epstein, the questionable ethics and values of those heavily investing in and profiting from AI are under global scrutiny. There are biased, wrongful, and disturbing assumptions embedded in AI algorithms that could get locked in without intervention. Our best human judgment is needed to contain AI's harmful impact. Perhaps one of the greatest contributions of AI will be to make us ultimately understand how important human wisdom truly is in life on earth.


Building a Scalable ML Feature Store with Redis

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When a company with millions of consumers such as DoorDash builds machine learning (ML) models, the amount of feature data can grow to billions of records with millions actively retrieved during model inference under low latency constraints. These challenges warrant a deeper look into selection and design of a feature store -- the system responsible for storing and serving feature data. The decisions made here can prevent overrunning cost budgets, compromising runtime performance during model inference, and curbing model deployment velocity. Features are the input variables fed to an ML model for inference. A feature store, simply put, is a key-value store that makes this feature data available to models in production. At DoorDash, our existing feature store was built on top of Redis, but had a lot of inefficiencies and came close to running out of capacity. We ran a full-fledged benchmark evaluation on five different key-value stores to compare their cost and performance metrics.


Improving Sales Forecasting Accuracy: A Tensor Factorization Approach with Demand Awareness

arXiv.org Machine Learning

Due to accessible big data collections from consumers, products, and stores, advanced sales forecasting capabilities have drawn great attention from many companies especially in the retail business because of its importance in decision making. Improvement of the forecasting accuracy, even by a small percentage, may have a substantial impact on companies' production and financial planning, marketing strategies, inventory controls, supply chain management, and eventually stock prices. Specifically, our research goal is to forecast the sales of each product in each store in the near future. Motivated by tensor factorization methodologies for personalized context-aware recommender systems, we propose a novel approach called the Advanced Temporal Latent-factor Approach to Sales forecasting (ATLAS), which achieves accurate and individualized prediction for sales by building a single tensor-factorization model across multiple stores and products. Our contribution is a combination of: tensor framework (to leverage information across stores and products), a new regularization function (to incorporate demand dynamics), and extrapolation of tensor into future time periods using state-of-the-art statistical (seasonal auto-regressive integrated moving-average models) and machine-learning (recurrent neural networks) models. The advantages of ATLAS are demonstrated on eight product category datasets collected by the Information Resource, Inc., where a total of 165 million weekly sales transactions from more than 1,500 grocery stores over 15,560 products are analyzed.


SIR: Similar Image Retrieval for Product Search in E-Commerce

arXiv.org Artificial Intelligence

We present a similar image retrieval (SIR) platform that is used to quickly discover visually similar products in a catalog of millions. Given the size, diversity, and dynamism of our catalog, product search poses many challenges. It can be addressed by building supervised models to tagging product images with labels representing themes and later retrieving them by labels. This approach suffices for common and perennial themes like "white shirt" or "lifestyle image of TV". It does not work for new themes such as "e-cigarettes", hard-to-define ones such as "image with a promotional badge", or the ones with short relevance span such as "Halloween costumes". SIR is ideal for such cases because it allows us to search by an example, not a pre-defined theme. We describe the steps - embedding computation, encoding, and indexing - that power the approximate nearest neighbor search back-end. We also highlight two applications of SIR. The first one is related to the detection of products with various types of potentially objectionable themes. This application is run with a sense of urgency, hence the typical time frame to train and bootstrap a model is not permitted. Also, these themes are often short-lived based on current trends, hence spending resources to build a lasting model is not justified. The second application is a variant item detection system where SIR helps discover visual variants that are hard to find through text search. We analyze the performance of SIR in the context of these applications.


How Trip Inferences and Machine Learning Optimize Delivery Times on Uber Eats - Machine Learning Times - machine learning & data science news

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In Uber's ride-hailing business, a driver picks up a user from a curbside or other location, and then drops them off at their destination, completing a trip. Uber Eats, our food delivery service, faces a more complex trip model. When a user requests a food order in the app, the specified restaurant begins preparing the order. When that order is ready, we dispatch a delivery-partner to pick it up and bring it to the eater. Modeling the real world logistics that go into an Uber Eats trip is a complex problem.


Food Discovery with Uber Eats: Using Graph Learning to Power Recommendations

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To best understand how we made our Uber Eats recommendations more accurate, it helps to know the basics of how graph learning works. Many machine learning tasks can be performed on data structured as graphs by learning representations of the nodes. The representations that we learn from graphs can encode properties of the structure of the graph and be easily used for the above-mentioned machine learning tasks. For example, to represent an eater in our Uber Eats model we don't only use order history to inform order suggestions, but also information about what food items are connected to past Uber Eats orders and insights about similar users.