In the evolution to humanize technology, Affectiva is carving a niche. Its software development kit (SDK) and cloud-based API allow developers to enrich digital experiences by adding "emotion awareness" to apps from games to medical devices. And that means that machines can collect data and respond to users' emotions in real time, mostly based on facial recognition techniques. It's what the company calls, Emotion AI. As noted in a recent Forbes article: "Affectiva's technology has proven transformative for industries like automotive, market research, robotics, education, and gaming, but also for use cases like teaching autistic children emotion recognition and nonverbal social cues."