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How Artificial Intelligence is Changing HR

#artificialintelligence

Artificial Intelligence (AI) is transforming the workplace in significant ways that are being used by recruiters to expand and improve their workforce. These AI applications are not about replacing human beings as much as efficiently finding the best human beings as candidates for open job positions. AI is extremely efficient in data mining to find the keywords that will be the optimal choices for advertising copy about open job positions. AI is also effective in screening potential candidates to find a match. To have job listings rank high on the search engine results page, recruiters use AI-driven keyword optimization techniques to have the best results.


Search Engine Optimization Complete Specialization Course

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Welcome to the World's best specialized SEO course ever. This is the only course in the world where you woll also learn about the technicalities of SEO and how to handle them. The content of this course is based on real world practices and checklists used by professionals in the SEO world. How to get a job in SEO? How to start your own digital marketing company?


tl;dr: this AI sums up research papers in a sentence

#artificialintelligence

TLDR generates one-sentence summaries of computer-science papers on the scientific search engine Semantic Scholar.Credit: Agnese Abrusci/Nature The creators of a scientific search engine have unveiled software that automatically generates one-sentence summaries of research papers, which they say could help scientists to skim-read papers faster. The free tool, which creates what the team calls TLDRs (the common Internet acronym for'Too long, didn't read'), was activated this week for search results at Semantic Scholar, a search engine created by the non-profit Allen Institute for Artificial Intelligence (AI2) in Seattle, Washington. For the moment, the software generates sentences only for the ten million computer-science papers covered by Semantic Scholar, but papers from other disciplines should be getting summaries in the next month or so, once the software has been fine-tuned, says Dan Weld, who manages the Semantic Scholar group at AI2. Preliminary testing suggests that the tool helps readers to sort through search results faster than viewing titles and abstracts, especially on mobile phones, he says. "People seem to really like it."


tl;dr: this AI sums up research papers in a sentence

Nature

TLDR generates one-sentence summaries of computer-science papers on the scientific search engine Semantic Scholar.Credit: Agnese Abrusci/Nature The creators of a scientific search engine have unveiled software that automatically generates one-sentence summaries of research papers, which they say could help scientists to skim-read papers faster. The free tool, which creates what the team call TLDRs (the common Internet acronym for'Too long, didn't read'), was activated this week for search results at Semantic Scholar, a search engine created by the non-profit Allen Institute for Artificial Intelligence (AI2) in Seattle, Washington. For the moment, the software generates sentences only for the ten million computer-science papers covered by Semantic Scholar, but papers from other disciplines should be getting summaries in the next month or so, once the software has been fine-tuned, says Dan Weld, who manages the Semantic Scholar group at AI2 and led the work. Preliminary testing suggests that the tool helps readers to sort through search results faster than viewing titles and abstracts, especially on mobile phones, he says. "People seem to really like it."


What is next in Digital Marketing?: A 2021 Perspective

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Digital Marketing, one of the hot topics in the Martech arena, evolved as a pivotal aspect amidst the pandemic. But we should also remember that a new decade has arrived for the world as also for digital marketing strategies. The present situation of COVID 19 pandemic is acting as an optimizer for digital marketing, even Coca-Cola is also taking the help of digital marketing strategies to reduce the impact of the pandemic. With platforms like Tiktok and Instagram Reel revolutionizing the meaning of short video content and capturing the attention of generation Z, this year's trends will spark a dramatic shift in marketing technology and customer behavior around the globe. As a deep-rooted part of digital marketing, Pay Per Click (PPC) is well-known for providing a boost to ROI under the right circumstances.


Ghostery's New Search Engine Will Be Entirely Ad-Free

WIRED

The internet runs on advertising, and that includes search engines. Google brought in $26 billion of search revenue in the most recent quarter alone. As that business has grown, it's reshaped what search looks like. Year after year, ads have gobbled up more space on its results pages, pushing organic results further out of view. Which is why using Ghostery's new ad-free search engine and desktop browser, even in their pre-beta form, feels at once like a throwback to a simpler internet and a glimpse of a future where browsing that puts results ahead of revenue is once again possible.


AI in Digital Marketing

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Many of us have already encountered artificial intelligence (AI) in product searches, online shopping processes, and out-of-home advertising. It seems to offer unlimited potential, from AI-powered automated content to predictive targeting and personalized product recommendations in real-time. AI's capability to collect and analyses vast quantities of data in record time is also a big advantage in marketing. AI is already providing guidance at many touchpoints along the customer journey with personalized content, product recommendations, and dialogue with virtual assistants such as Hallo Magenta, Amazon Alexa, or the Google Assistant. The latter uses RankBrain, a machine learning-based search engine algorithm, to increase search result precision.


Retailers Use AI to Improve Online Recommendations for Shoppers

WSJ.com: WSJD - Technology

He credits the gains to advances in smart software. Rather than asking customers to browse through the entire catalog of mugs, he says, algorithms, artificial intelligence and troves of data "are doing the work behind the scenes." Since the coronavirus outbreak, online retailers like Wayfair, Etsy Inc. ETSY 3.99% and Pinterest Inc. PINS -0.97% are ratcheting up efforts to leverage data from a surge in e-commerce to get better at helping customers find what they are looking for--even when they don't know what that is. To do that, these Web-only stores are supercharging search-and-recommendation engines by feeding data into sophisticated algorithms, building predictive models with a level of accuracy unimaginable just a few years ago. Not all of the capabilities are new--algorithms have been around for decades.


Apple Is Quietly Working On Its Own Search Engine To Take On Google

International Business Times

Apple may be stealthily developing its own search engine, as Google faces a lawsuit from the U.S. antitrust authorities regarding the search engine giant's agreements with companies to be the default search tool. In the newest operating system update for the iPhone, the iOS 14, Apple has started showing its own search results and direct links to websites when users search from their home screen. In its updated version, iOS 14 does not use Google for many of its search functions, as it previously used to. The search window that appears in iPhones when users swipe right now compiles Apple-generated search suggestions rather than Google results. Earlier this week, the U.S. Department of Justice, in a landmark lawsuit said, Google is monopolizing the search space by entering into multi-billion dollar deals with mobile companies like Apple, Motorola, and network carriers like AT&T and Verizon, to be the default search engine on devices.


Busy Week for Google: Search Enhancements, Followed by an Antitrust Suit - AI Trends

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Google has had an eventful couple of weeks, announcing enhancements to its search and map capabilities at its virtual "Search On" event on Oct. 15, and on Oct. 20 being accused by the US Justice Department of engaging in anti-competitive practices in order to preserve its search engine business. At the Search On event, Google detailed how it has tapped AI and machine learning techniques to make improvements to Google Maps as well as Search. In an expansion of its search "busyness metrics," users will be able to see how busy locations are without identifying the specific beach, grocery store, pharmacy or other location. COVID-19 safety information will also be added to business profiles across Search and Maps, indicating whether the business is using safety precautions such as temperature checks or plexiglass shields, according to an account in VentureBeat. An improvement to the algorithm beneath the "Did you mean?" features of search, will enable more accurate and precise spelling suggestions.