It's called the Snapdragon 8 Plus Gen 1, which just rolls off the tongue, and Qualcomm says it'll offer 10 percent faster CPU performance, 10 percent faster GPU clocks, and -- get this -- use 15 percent less power for "nearly 1 hour" of extra gameplay or, say, 50 minutes of social media browsing. Technically, Qualcomm says it's achieved "up to 30 percent" better power efficiency from both the CPU and GPU, and 20 percent better AI performance per watt, but that doesn't necessarily all transfer into more battery life -- some of it's about performance, too. Qualcomm is particularly touting better sustained performance from the new chip too -- theoretically maintaining its clockspeed for longer as it heats up while gaming or tapping into 5G. Of course, that all depends on how phone manufacturers decide to cool the chip. The company's not breaking down where the extra performance and efficiencies are coming from, but you can see some of the chip's other features in the slide above, even though many of them (like Wi-Fi, Bluetooth, 10Gbps of theoretical 5G, and 8K HDR video capture) haven't changed from the original Snapdragon 8 Gen 1. Qualcomm says it'll live alongside that older chip, so you can probably expect a price premium. Qualcomm's also announcing a new Snapdragon 7 Gen 1 today, suggesting to journalists that it's aimed at gamers with a 20 percent graphics performance boost over the prior gen and the trickle-down of features like its "Adreno Frame Motion Engine" to make games see smoother by interpolating frames.
Premium Android smartphones will have a new Qualcomm Snapdragon processor option when they debut this fall: The Snapdragon 8 Gen 1, which will boost GPU performance by about 10 percent while tacking on an extra hour of battery life. Qualcomm also announced the Snapdragon 7 Gen 1, a similar upgrade to its next performance tier of Snapdragon processors. According to Qualcomm, the new Snapdragon 8 Gen 1 will power phones by Asus ROG, Black Shark, Honor, iQOO, Lenovo, Motorola, Nubia, OnePlus, Oppo, OSOM, Realme, RedMagic, Redmi, Vivo, Xiaomi, and ZTE when the phones debut in the third quarter. Honor, OPPO, and Xiaomi will use the Snapdragon 7 Gen 1 beginning in the second quarter. According to Mike Roberts, the vice president of global product marketing for Qualcomm, the justification for the Snapdragon 8 Gen 1 is a simple one: the company sees more consumers turning to premium smartphones.
In smartphones, "AI" is often used to enhance the look and quality of your photos. Qualcomm said that it's going even further, using AI to improve the cellular performance and coverage of your 5G smartphone as well. Specifically, Qualcomm claims that it's building AI capabilities into its modems to improve their signal coverage, further refining the range of all the radios connected to the device, including 4G and 5G. The AI technology will be included in the Snapdragon X70 modem that should ship this year and appear in smartphones in 2023. Qualcomm used the occasion of its 5G Summit to make the announcements, many of which are designed to improve the performance of the short-range, high-speed millimeter-wave (mmWave) technology.
The wireless industry has been one of the fastest growing spaces for several decades. That does not mean, however, that it is always on fire. Every growth wave has ebbs and flows. It all depends on the period of time in which you are focused. The good news is the wireless industry has entered the next growth wave with 5G, AI, IoT, AR, VR, cloud and more.
Whenever people take photos or speak to a digital assistant using a mobile phone, they often don't realize that they just took advantage of Artificial Intelligence (AI). If they think of AI at all, it is typically in the context of Autonomous Vehicles or perhaps Facebook's (Meta's) massive data centers. While AI is becoming ubiquitous and distributed across edge devices and cloud servers, many challenges remain to realize the connected intelligent edge vision CEO Cristiano Amon has for AI to enable automated perception, reasoning, and action. For AI to enable the levels of automation and personalization Qualcomm AI Research VP Jilei Hou believes that AI hardware and software must become much smaller, faster, more efficient, lower power, and able to learn continuously at the edge in the real world. This provides the perfect complement to remote processing in the cloud, whose reach has been further advanced through Qualcomm's 5G technology.
Samsung said on Friday it will commence a software update "as soon as possible" to address consumer complaints about a preinstalled app limiting the performance of Galaxy S22 smartphones. The issue stems from the Game Optimising Service (GOS) app on the phones, which automatically limits the performance of devices when it detects a gaming app is in operation. The South Korean tech giant said it plans to add an option in its game launcher app to allow users to prioritise performance through the software update. More details on how this option will work are expected to be announced later. Samsung previously explained that the GOS app was put on devices to prevent them from overheating and losing battery too quickly during gaming for consumer safety.
Qualcomm launched the Snapdragon 8 Gen 1 mobile processor for smartphones at the Qualcomm Tech Summit in Hawaii late on Tuesday, adding substantially more performance and AI-powered features to 2022 smartphones. However, one of those may be controversial. While you may be used to your phone always listening for commands, are you ready for its camera to be always on, too? In an interesting twist, Snapdragon 8 phones will even be able to mint NFTs. Now the new Snapdragon 8 Gen 1 is poised to help launch even more, beginning in the fourth quarter of this year.
Qualcomm can live without Google, but life without Apple would be more difficult. The market keeps pricing the chip maker for the latter eventuality. Alphabet's Google announced Monday that its coming line of new Pixel smartphones will be powered by its own in-house processor. The chip, called Tensor, has been specially designed for artificial intelligence uses, though Google didn't say much about its capabilities in its announcement. But the new chip does take over the slot that has been occupied by Qualcomm's Snapdragon processor for the past five generations of Pixel, since Google first launched the smartphone in 2016.
When most folks think of Qualcomm, the first technologies that likely come to mind are the company's industry-leading mobile platform system-on-chips for smartphones, as well as the company's end-to-end 5G connectivity solutions. However, whether you consider applications like image recognition, speech input, natural language translation or recommendation engines, modern smartphone platforms typically require a lot of artificial intelligence (AI) processing horsepower as well. As such, after years of developing silicon and software platform solutions for mobile AI applications, it stands to reason that Qualcomm has an opportunity to bring its AI accelerator technology to other intelligent edge devices and the cloud. And that's just what's happening with Qualcomm's Cloud AI 100 inference accelerator portfolio, as evidenced by the company's recent joint announcement with Foxconn, one of the largest electronics contract manufacturers and ODMs in the world. Foxconn's Industrial Internet division has launched a new AI-enabled machine vision platform called Gloria.
Qualcomm said Monday that it recently acquired the assets of Twenty Billion Neurons, a Microsoft-backed artificial intelligence/computer vision startup that develops avatars that can see and interact with people in a human-like way. The San Diego mobile technology company declined to say how much it paid for TwentyBN, which has locations in Berlin and Toronto. But it is likely a relatively small deal. Qualcomm said the company has under 20 employees. It raised about $10 million in venture capital from M12 -- Microsoft's venture capital fund-- and others since it was founded in 2015 by Chief Executive Roland Memisevic. Memisevic was the co-head of MILA, a well-respected AI research institute in Montreal.