It's called the Snapdragon 8 Plus Gen 1, which just rolls off the tongue, and Qualcomm says it'll offer 10 percent faster CPU performance, 10 percent faster GPU clocks, and -- get this -- use 15 percent less power for "nearly 1 hour" of extra gameplay or, say, 50 minutes of social media browsing. Technically, Qualcomm says it's achieved "up to 30 percent" better power efficiency from both the CPU and GPU, and 20 percent better AI performance per watt, but that doesn't necessarily all transfer into more battery life -- some of it's about performance, too. Qualcomm is particularly touting better sustained performance from the new chip too -- theoretically maintaining its clockspeed for longer as it heats up while gaming or tapping into 5G. Of course, that all depends on how phone manufacturers decide to cool the chip. The company's not breaking down where the extra performance and efficiencies are coming from, but you can see some of the chip's other features in the slide above, even though many of them (like Wi-Fi, Bluetooth, 10Gbps of theoretical 5G, and 8K HDR video capture) haven't changed from the original Snapdragon 8 Gen 1. Qualcomm says it'll live alongside that older chip, so you can probably expect a price premium. Qualcomm's also announcing a new Snapdragon 7 Gen 1 today, suggesting to journalists that it's aimed at gamers with a 20 percent graphics performance boost over the prior gen and the trickle-down of features like its "Adreno Frame Motion Engine" to make games see smoother by interpolating frames.
Premium Android smartphones will have a new Qualcomm Snapdragon processor option when they debut this fall: The Snapdragon 8 Gen 1, which will boost GPU performance by about 10 percent while tacking on an extra hour of battery life. Qualcomm also announced the Snapdragon 7 Gen 1, a similar upgrade to its next performance tier of Snapdragon processors. According to Qualcomm, the new Snapdragon 8 Gen 1 will power phones by Asus ROG, Black Shark, Honor, iQOO, Lenovo, Motorola, Nubia, OnePlus, Oppo, OSOM, Realme, RedMagic, Redmi, Vivo, Xiaomi, and ZTE when the phones debut in the third quarter. Honor, OPPO, and Xiaomi will use the Snapdragon 7 Gen 1 beginning in the second quarter. According to Mike Roberts, the vice president of global product marketing for Qualcomm, the justification for the Snapdragon 8 Gen 1 is a simple one: the company sees more consumers turning to premium smartphones.
In smartphones, "AI" is often used to enhance the look and quality of your photos. Qualcomm said that it's going even further, using AI to improve the cellular performance and coverage of your 5G smartphone as well. Specifically, Qualcomm claims that it's building AI capabilities into its modems to improve their signal coverage, further refining the range of all the radios connected to the device, including 4G and 5G. The AI technology will be included in the Snapdragon X70 modem that should ship this year and appear in smartphones in 2023. Qualcomm used the occasion of its 5G Summit to make the announcements, many of which are designed to improve the performance of the short-range, high-speed millimeter-wave (mmWave) technology.
The wireless industry has been one of the fastest growing spaces for several decades. That does not mean, however, that it is always on fire. Every growth wave has ebbs and flows. It all depends on the period of time in which you are focused. The good news is the wireless industry has entered the next growth wave with 5G, AI, IoT, AR, VR, cloud and more.
Whenever people take photos or speak to a digital assistant using a mobile phone, they often don't realize that they just took advantage of Artificial Intelligence (AI). If they think of AI at all, it is typically in the context of Autonomous Vehicles or perhaps Facebook's (Meta's) massive data centers. While AI is becoming ubiquitous and distributed across edge devices and cloud servers, many challenges remain to realize the connected intelligent edge vision CEO Cristiano Amon has for AI to enable automated perception, reasoning, and action. For AI to enable the levels of automation and personalization Qualcomm AI Research VP Jilei Hou believes that AI hardware and software must become much smaller, faster, more efficient, lower power, and able to learn continuously at the edge in the real world. This provides the perfect complement to remote processing in the cloud, whose reach has been further advanced through Qualcomm's 5G technology.
Wednesday, the MLCommons, the industry consortium that oversees a popular test of machine learning performance, MLPerf, released its latest benchmark test report, showing new adherents including computer makers ASUS, H3C, and ZhejiangLab, a research institute formed by the Zhejiang province government in China, Zhejiang University and Chinese retail and AI giant Alibaba. Those parties join frequent submitters Nvidia, Qualcomm, Dell, and Microsoft. The MLCommons's executive director, David Kanter, lauded the record number of submissions, over 3,900. Those results span a wide range of computing, from data centers down to what is known as "TinyML," running on devices such as embedded microchips that sip fractions of a watt of power. "This is a huge dynamic range," said Kanter.
Samsung said on Friday it will commence a software update "as soon as possible" to address consumer complaints about a preinstalled app limiting the performance of Galaxy S22 smartphones. The issue stems from the Game Optimising Service (GOS) app on the phones, which automatically limits the performance of devices when it detects a gaming app is in operation. The South Korean tech giant said it plans to add an option in its game launcher app to allow users to prioritise performance through the software update. More details on how this option will work are expected to be announced later. Samsung previously explained that the GOS app was put on devices to prevent them from overheating and losing battery too quickly during gaming for consumer safety.
Qualcomm launched the Snapdragon 8 Gen 1 mobile processor for smartphones at the Qualcomm Tech Summit in Hawaii late on Tuesday, adding substantially more performance and AI-powered features to 2022 smartphones. However, one of those may be controversial. While you may be used to your phone always listening for commands, are you ready for its camera to be always on, too? In an interesting twist, Snapdragon 8 phones will even be able to mint NFTs. Now the new Snapdragon 8 Gen 1 is poised to help launch even more, beginning in the fourth quarter of this year.
KONA, HAWAII: Qualcomm has revealed the rebranding of the Snapdragon platform from digits to generations in an attempt to simplify and modernize the platform. The Snapdragon system on a chip (SoC) platform provides processing power and capabilities for mobile devices including smartphones, wearables, and Always On / Always Connected PCs. Various processor designs under the Snapdragon banner, ranging from premium to entry-level options for OEMs, include features for gaming, photography, artificial intelligence (AI) applications, streaming, and audio. The latest platform, the Snapdragon 8 Gen 1, was announced today. On Tuesday, Qualcomm CEO Cristiano Amon told attendees of the annual Qualcomm Snapdragon Tech Summit that "when we think about designing Snapdragon, we think about the user at the very center [..] it's not just about meeting expectations but exceeding them."
KONA, HAWAII: Qualcomm has announced the Snapdragon 8 Gen 1 platform featuring improved camera capabilities, artificial intelligence (AI) applications, and security enhancements. During the annual Qualcomm Snapdragon Tech Summit, on Tuesday, Qualcomm CEO Cristiano Amon said the "demand for mobile technology is very high across almost every industry." "We as a company believe in the mission that we will have everyone and everything intelligently connected -- and Snapdragon will play an important role," Amon added. To pursue this mission, the latest Snapdragon platform focuses on performance, speed, and connectivity -- with 5G now becoming a given in the range. The Snapdragon 8 is a 5G-enabled platform for Android devices.