Companies should embrace technological innovations, but always with a human touch. For the 2022 Global Marketing Trends report researchers interviewed over a thousand chief executives, marketers and others on a variety of marketing topics and polled 11.500 consumers across 19 countries. The researchers distinguish seven trends among high-growth companies that will continue to play a major role in 2022. The conclusions of the report are optimistic: if last year was responding to an unprecedented shock, 2022 is about recovering or even thriving in a customer centric world. Purpose driving new growth Perhaps the most important conclusion in the report is about purpose as a driving force for new growth.