I find them incredibly irritating. Those images you have to click on to prove that you are not a robot. If you are just one click away from a nice weekend away, you first have to figure out where you can see the traffic lights on 16 tiny fuzzy squares. Google makes grateful use of these puzzling attempts. For one thing, the company uses artificial intelligence to train its image recognition software.
We are seeing more references to machine learning in how Google is ranking pages and other documents in search results. That seems to be a direction that will leave what we know as traditional, or old school signals that are referred to as ranking signals behind. It's still worth considering some of those older ranking signals because they may play a role in how things are ranked. As I was going through a new patent application from Google on ranking image search results, I decided that it was worth including what I used to look at when trying to rank images. Images can rank highly in image search, and they can also help pages that they appear upon rank higher in organic web results, because they can help make a page more relevant for the query terms that page may be optimized for.
We provide end-to-end image analysis and vision AI expertise on different business verticals. Your simple data can be turned into a working AI. We will clean and analyze the data you'll provide. We will provide and maintain an AI-powered interface you can use. From trademark searches based on your logo (rather than the traditional text-based searches others offer), AI-powered image search solution for your enterprise, to our generative image-building solution that takes the images you input and develops new iterations.
Most people use Google's search-by-image feature to either look for copyright infringement, or for shopping. See some shoes you like on a frenemy's Instagram? Search will pull up all the matching images on the web, including from sites that will sell you the same pair. In order to do that, Google's computer vision algorithms had to be trained to extract identifying features like colors, textures, and shapes from a vast catalogue of images. Luis Ceze, a computer scientist at the University of Washington, wants to encode that same process directly in DNA, making the molecules themselves carry out that computer vision work. And he wants to do it using your photos.
A computer's ability to accurately identify images is a white whale for many technology companies, from Baidu to Google. One Australian startup has found a corner of the market to dominate, winning contracts with the European Union Intellectual Property Office (EUIPO) and IP Australia for algorithms that can detect and compare logos. SEE ALSO: Airbnb is getting into the airline booking disruption game with'Flights' TrademarkVision, which has support from Australia's CEA Startup Fund, uses machine learning to support image searches that can identify similar trademarks. Having a unique trademark or logo is vital, but many intellectual property registration bodies often require outdated forms of non-visual search that make comparison difficult. Australia, for example, relies on keywords, Europe on Vienna codes and the U.S. on design codes.
A company's logo is an important part of its identity, but the processes behind defining, registering, and protecting these trademarks is a convoluted and rather archaic one. A startup called TrademarkVision aims to simplify it by replacing that laborious and arcane process with what amounts to a machine-learning-powered reverse image search. This isn't in some lab, either: the EU just switched their whole image trademark system over to it. Most people probably haven't had to do many trademark and logo searches. Well, why don't you take the USPTO's version for a spin so you know what it's like?