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How AI is transforming the world of digital marketing - The Financial Express

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Artificial Intelligence (AI) has been a hot buzzword since many years now, and for good reason. It has permeated so many aspects of our modern life that we have reached a point of accepting it as completely normal. It has changed the way we live, work, shop, learn and entertain ourselves. But its impact is not limited to just our day to day lives. Despite being at a relatively nascent stage, artificial intelligence is also transforming the way business is done across the globe.


9 Jobs That Are at Risk of Being Replaced by AI

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Do you believe that artificial intelligence (AI) is powerful and smart enough to take over the majority of jobs in the future? Should people start rethinking their career choices and choose jobs that are the least likely to become obsolete thanks to automation? According to Sinovations Ventures' Dr. Kai-Fu Lee, predicting the future of tech in China, robots are likely to replace 50 percent of all jobs in the next 10 years. The influential technologist has 50 million followers on Chinese social networks. He recently told CNBC that AI is the wave of the future, calling it the "singular thing that will be larger than all of human tech revolutions added together, including electricity, [the] industrial revolution, internet, mobile internet -- because AI is pervasive."


AI Takes Over Ad Creativity

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Paid performance marketing is a true art, and one has to be experienced enough to make the right assumptions from the start. Usually, no one wants to spend too much money on experimenting, without an acceptable return on this investment in the end. If the first assumptions were wrong or keeping low-performance rates, a human marketer has to be able to optimize the ad at a very quick pace. There are already many places where AI can be applied in online marketing, and specifically in the paid performance marketing (PPC) field. The life cycle of a paid ad, or the "ad journey", i.e an ad that was created with the aim to be published on Google, Facebook, Instagram, LinkedIn, Twitter, Pinterest or any other platforms that provide paid targeted advertisement as a service, can be described as the following: Ad creation -- where the ideation process happens in a human's head (business owner or a marketer).


The Newest Listed Stock in the $100B USD Digital Ad Space

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Nowhere is more apparent than the massive growth within the online marketing advertising sector. The effects of lockdowns and quarantines forcing companies to operate remotely and keeping people at home shone a light on increased software use, digital reliance, and online advertising. Before the pandemic, the largest companies in the world were already tech giants. All of the big five have fought for and earned revenue from software services, but the growing advertising slice of the pie had become dominated by the duopoly of Facebook (NASDAQ:FB) and Alphabet (NASDAQ:GOOG). Now, that media advertising market has grown to US $100 billion largely on advertising revenue and digital ad spending that are both forecasted to keep increasing.


The Impact Of Artificial Intelligence On Influencer Marketing

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In October 2017, Facebook altered the Instagram API to make it harder for users to search its giant database of photos. The change was a small element of the company's response to the Cambridge Analytica scandal, but it was a significant problem for parts of the digital marketing industry. Not long before, New York-based influencer marketing agency Amra & Elma had developed a platform that ingested data from Instagram, and allowed its client to use AI image classifiers to find very specific influencers. For instance, they could find an influencer with, say, between 10,000 and 50,000 followers who had posted photos of themselves in a Jeep. Facebook's move killed this capability in a keystroke.


📈📉 Check Top 10 Digital Marketing Trends 2021 With Infographic

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Staying across digital marketing trends 2021 can shape the strategic positioning and communications of your business. Customers engaging with your brand on social media, via apps, and through your website can have their experience of your organisation enriched with the integration of these key 21st century marketing trends. Use the list below to get a rounded view of these trends, understand how these advancements are shaping the industry, and start reworking your marketing strategy so that you can move your business forward in the months ahead. Remember: "Social media users are now spending an average of 2 hours and 24 minutes per day multinetworking across an average of 8 social networks and messaging apps." There's a reason why digital marketing is essential -- your customers are most likely online in some capacity for a good proportion of their day.


The Impact Of Artificial Intelligence On Influencer Marketing

#artificialintelligence

In October 2017, Facebook altered the Instagram API to make it harder for users to search its giant database of photos. The change was a small element of the company's response to the Cambridge Analytica scandal, but it was a significant problem for parts of the digital marketing industry. Not long before, New York-based influencer marketing agency Amra & Elma had developed a platform that ingested data from Instagram, and allowed its client to use AI image classifiers to find very specific influencers. For instance, they could find an influencer with, say, between 10,000 and 50,000 followers who had posted photos of themselves in a Jeep. Facebook's move killed this capability in a keystroke.


10 Applications of Artificial Intelligence in Digital Marketing

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Artificial Intelligence has marked its presence in almost every industry and walks of life. It has not only been reducing the human interventions in various operations but also helping humans to do their job better. Fields like Social Media, Consumer Electronics, Robotics, Travel and Transportation, Finance, Healthcare, Security, Surveillance, E-commerce, etc. are already benefiting from AI. Digital Marketing and AI go hand-in-hand. In digital marketing, there is a massive requirement to process tons of data. Artificial Intelligence helps digital marketers to process data faster, which allows them to create digital strategies more efficiently.


5 Best AI Tools to Automate Your Facebook Ads

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Marketers are now using AI to write their Facebook and Instagram ad copy. It's no secret that Facebook is one of the most lucrative platforms for advertisers. As of 2018, there are over 4 million active Facebook advertisers worldwide. AI is allowing advertisers to dramatically boost the efficiency of their campaigns and workdays, but its use is most prevalent in programmatic advertising. Artificial Intelligence (AI) can actually support the automation of your Facebook advertising campaigns.


Build and Integrate Your Chatbot with SAP Marketing Cloud

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For this End-to-End scenario we need to consider the multiple solutions that are integrated and configured to perform the actions needed to validate this scenario. In our example, all systems are hosted in the cloud and communication between systems is enables using Web Services, APIs, and secure HTTP Endpoints. End user registering on the HTML5 Applicattion and using the chat. SAP Sales Cloud is one of our data sources in this scenario. Contact and sales related data are replicated to SAP Marketing Cloud to build a contact base.This integration is not described in this blog post but the replicated contact records can be used for retrieving offer recommendations and coupon codes from SAP Marketing CLoud from SAP Conversational AI.