Goto

Collaborating Authors

Results


How AI Innovations Are Influencing All Aspects of Marketing

#artificialintelligence

Today artificial intelligence (AI) still sounds like something out of a sci-fi movie, but it's undoubtedly real. AI is leaving its footprint in practically every industry, and marketing has been no exception. In this article, you'll discover how AI is changing marketing, and several ways organizations are using the technology to grow. Artificial Intelligence refers to any system able to perform tasks that would typically require human intelligence. AI can also do things that humans can't, such as mind-reading, and if you feel that's a bit problematic, you're not alone.


The 10 data mining techniques data scientists need for their toolbox

#artificialintelligence

At their core, data scientists have a math and statistics background. Out of this math background, they're creating advanced analytics. Just like their software engineering counterparts, data scientists will have to interact with the business side. This includes understanding the domain enough to make insights. Data scientists are often tasked with analyzing data to help the business, and this requires a level of business acumen. Finally, their results need to be given to the business in an understandable fashion. This requires the ability to verbally and visually communicate complex results and observations in a way that the business can understand and act on them. Thus, it'll be extremely valuable for any aspiring data scientists to learn data mining -- the process where one structures the raw data and formulate or recognize the various patterns in the data through the mathematical and computational algorithms. This helps to generate new information and unlock various insights. Here is a simple list of reasons on why you should study data mining? There is a heavy demand for deep analytical talent at the moment in the tech industry. You can gain a valuable skill if you want to jump into Data Science / Big Data / Predictive Analytics. Given lots of data, you'll be able to discover patterns and models that are valid, useful, unexpected, and understandable. Use some variables to predict unknown or future values of other variables (Predictive). You can activate your knowledge in CS theory, Machine Learning, and Databases. Last but not least, you'll learn a lot about algorithms, computing architectures, data scalability, and automation for handling massive datasets.


Over a Decade of Social Opinion Mining

arXiv.org Artificial Intelligence

Social media popularity and importance is on the increase, due to people using it for various types of social interaction across multiple channels. This social interaction by online users includes submission of feedback, opinions and recommendations about various individuals, entities, topics, and events. This systematic review focuses on the evolving research area of Social Opinion Mining, tasked with the identification of multiple opinion dimensions, such as subjectivity, sentiment polarity, emotion, affect, sarcasm and irony, from user-generated content represented across multiple social media platforms and in various media formats, like text, image, video and audio. Therefore, through Social Opinion Mining, natural language can be understood in terms of the different opinion dimensions, as expressed by humans. This contributes towards the evolution of Artificial Intelligence, which in turn helps the advancement of several real-world use cases, such as customer service and decision making. A thorough systematic review was carried out on Social Opinion Mining research which totals 485 studies and spans a period of twelve years between 2007 and 2018. The in-depth analysis focuses on the social media platforms, techniques, social datasets, language, modality, tools and technologies, natural language processing tasks and other aspects derived from the published studies. Such multi-source information fusion plays a fundamental role in mining of people's social opinions from social media platforms. These can be utilised in many application areas, ranging from marketing, advertising and sales for product/service management, and in multiple domains and industries, such as politics, technology, finance, healthcare, sports and government. Future research directions are presented, whereas further research and development has the potential of leaving a wider academic and societal impact.


A Survey on Data Pricing: from Economics to Data Science

arXiv.org Artificial Intelligence

How can we assess the value of data objectively, systematically and quantitatively? Pricing data, or information goods in general, has been studied and practiced in dispersed areas and principles, such as economics, marketing, electronic commerce, data management, data mining and machine learning. In this article, we present a unified, interdisciplinary and comprehensive overview of this important direction. We examine various motivations behind data pricing, understand the economics of data pricing and review the development and evolution of pricing models according to a series of fundamental principles. We discuss both digital products and data products. We also consider a series of challenges and directions for future work.


The Short Anthropological Guide to the Study of Ethical AI

arXiv.org Artificial Intelligence

Over the next few years, society as a whole will need to address what core values it wishes to protect when dealing with technology. Anthropology, a field dedicated to the very notion of what it means to be human, can provide some interesting insights into how to cope and tackle these changes in our Western society and other areas of the world. It can be challenging for social science practitioners to grasp and keep up with the pace of technological innovation, with many being unfamiliar with the jargon of AI. This short guide serves as both an introduction to AI ethics and social science and anthropological perspectives on the development of AI. It intends to provide those unfamiliar with the field with an insight into the societal impact of AI systems and how, in turn, these systems can lead us to rethink how our world operates.


Reinforcement Learning for Strategic Recommendations

arXiv.org Machine Learning

Strategic recommendations (SR) refer to the problem where an intelligent agent observes the sequential behaviors and activities of users and decides when and how to interact with them to optimize some long-term objectives, both for the user and the business. These systems are in their infancy in the industry and in need of practical solutions to some fundamental research challenges. At Adobe research, we have been implementing such systems for various use-cases, including points of interest recommendations, tutorial recommendations, next step guidance in multi-media editing software, and ad recommendation for optimizing lifetime value. There are many research challenges when building these systems, such as modeling the sequential behavior of users, deciding when to intervene and offer recommendations without annoying the user, evaluating policies offline with high confidence, safe deployment, non-stationarity, building systems from passive data that do not contain past recommendations, resource constraint optimization in multi-user systems, scaling to large and dynamic actions spaces, and handling and incorporating human cognitive biases. In this paper we cover various use-cases and research challenges we solved to make these systems practical.


The Impact Of Artificial Intelligence On Influencer Marketing

#artificialintelligence

In October 2017, Facebook altered the Instagram API to make it harder for users to search its giant database of photos. The change was a small element of the company's response to the Cambridge Analytica scandal, but it was a significant problem for parts of the digital marketing industry. Not long before, New York-based influencer marketing agency Amra & Elma had developed a platform that ingested data from Instagram, and allowed its client to use AI image classifiers to find very specific influencers. For instance, they could find an influencer with, say, between 10,000 and 50,000 followers who had posted photos of themselves in a Jeep. Facebook's move killed this capability in a keystroke.


The Impact Of Artificial Intelligence On Influencer Marketing

#artificialintelligence

In October 2017, Facebook altered the Instagram API to make it harder for users to search its giant database of photos. The change was a small element of the company's response to the Cambridge Analytica scandal, but it was a significant problem for parts of the digital marketing industry. Not long before, New York-based influencer marketing agency Amra & Elma had developed a platform that ingested data from Instagram, and allowed its client to use AI image classifiers to find very specific influencers. For instance, they could find an influencer with, say, between 10,000 and 50,000 followers who had posted photos of themselves in a Jeep. Facebook's move killed this capability in a keystroke.



Conversational AI Platform Market to grow at 30% CAGR to hit $17 billion by 2025 – Insights on Size, Share, Value Chain Analysis, Strategic Initiatives, Trends, Restrains, and Growth Opportunities: Adroit Market Research

#artificialintelligence

About Us: Adroit Market Research is a global business analytics and consulting company incorporated in 2018. Our target audience is a wide range of corporations, manufacturing companies, product/technology development institutions and industry associations that require understanding of a market's size, key trends, participants and future outlook of an industry. We intend to become our clients' knowledge partner and provide them with valuable market insights to help create opportunities that increase their revenues. We follow a code– Explore, Learn and Transform. At our core, we are curious people who love to identify and understand industry patterns, create an insightful study around our findings and churn out money-making roadmaps.