Is TV advertising industry truly entitled? We keep hearing that TV advertising is not up to the mark in delivering results proportional to the media budget. A part of the problem lies in the gaps in TV performance analytics. The latest partnership between TVadSync and Unacast changes this dynamic, combining cutting-edge cross-screen media and transparent location data to measure footfall traffic and help advertisers fully quantify the impact of their combined TV and digital advertising. To better understand how TV advertising is set to change the multi-touch attribution model for advertising with data and analytics, we spoke to TVadSync's Head of Product, John McNicholas and Unacast CEO, Thomas Walle.
Justin Gerrard speaks quickly, Brian Gerrard speaks slowly. If you met them separately, you would never guess they were brothers. But their oil-and-water partnership helped them create Bae, a dating app for black people. Bae works pretty much like Tinder, but tailor-made for black users. The Gerrards came up with the idea after they realized how difficult it is for black singles to find dates on existing platforms.