Collaborating Authors


Bracing For Change In The Era Of The Augmented Workforce


As a reader of this column, you probably know I am releasing a new book, The Augmented Workforce: How AR, AI, and 5G Will Impact Every Dollar You Make on May 25 with my co-author, John Buzzell. For the next four weeks, I'll be sharing excerpts from the book as columns to help brands, businesses and professionals prepare and understand what the era of the augmented workforce holds, how to prepare and how to leverage the changes to stay relevant in the future. Dearly disrupted we are gathered here to talk about the future spaces we will inhabit. We are living through a period of rapid change, possibly beyond society's capacity to keep up. Various emerging technologies, such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and 5G, along with dozens of devices that work together (Internet of Things), have helped to create an environment in which new inventions, possibilities, and learning curves change weekly. According to Peter Diamandis and Steven Kotler, authors of The Future Is Faster Than You Think, "Moore's Law is the reason the smartphone in your pocket is a thousand times smaller, a thousand times cheaper, and a million times more powerful than a supercomputer from the 1970s. In 2023 the average thousand-dollar laptop will have the same computing power as a human brain (roughly 1016 cycles per second). Twenty-five years after that, that same average laptop will have the power of all the human brains currently on Earth."