After months of rumors, Google announced its own smartwatch, called the Pixel Watch, will be coming this fall. Although the tech giant has supported smartwatches through its wearable operating system and completed its acquisition of Fitbit last year, this is Google's first branded smartwatch. The Pixel Watch will have a circular, domed design made with recycled stainless steel and customizable bands. Even though the watch also has plenty of features not concerned with health tracking, Rick Osterloh, Google's senior vice president of devices and services, teased the Pixel Watch's "deep integration" with Fitbit that will include heart rate and sleep tracking as well as workout metrics users can measure against their goals. Meanwhile, Google is entering a crowded market for health-tracking wearables, with competitors like Apple, Amazon, Samsung, Withings and Garmin.