We live in the era of mass surveillance. Most of what we do is carefully tracked: the websites we visit, the way we spend our money and, in some places, the way we drive. Certain cities and states across the nation already collect information about driver behavior using sensors and cameras embedded in their infrastructure; that data is later shared with city planners or the Department of Transportation to help them understand what kinds of changes need to be made--a new street light here, a stop sign there, a new road over there. But who else is that data useful for? According to Nino Tarantino, CEO of the data analytics agency Octo Telematics, it could be instrumental to insurance companies as they determine rates and process accident claims--i.e., figure out how much money they'll spend on their customers.
Opinions expressed by Forbes Contributors are their own. The author is a Forbes contributor. The opinions expressed are those of the writer. From Jack Kerouac's "On the Road" to Bruce Springsteen's blue-collar Romeo racing in the street, cars have long been central to America's mythology and self-image. Even the type of car one drives--hybrid or convertible, minivan or sportscar--can often serve as a shorthand description of its owner.
The age of Knight Rider is upon us. As the Internet of Things (IoT) revs up the automotive industry, connected cars are becoming "devices on wheels" with in-vehicle systems connected to the Internet. At the same time, car manufacturers and software companies are redoubling their efforts to bring automated cars into widespread use. For example, Volvo announced a partnership with Microsoft to develop driverless cars for the consumer market. IoT not only will bring in new vehicle technologies, but also will completely revolutionize the car industry.