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Tesla Is No Longer Alone With 'Full Self Driving' Promises

WSJ.com: WSJD - Technology

Driverless cars--the kind consumers can actually buy--are inching closer to becoming a reality. The caveat, particularly for Tesla investors, is that this isn't a race any particular vehicle brand is likely to win. Electric vehicles have predictably taken center stage at this week's semi-virtual Consumer Electronics Show in Las Vegas, but there has been an eye-catching secondary role for autonomous vehicles. In her keynote speech Wednesday, General Motors Chief Executive Officer Mary Barra said her teams are aiming to deliver a consumer-oriented driverless car "as soon as the middle of this decade."