The entertainment industry has yet to regulate the use of deepfakes and voice cloning. On September 29, the Emmy for interactive documentary went to'In Event of Moon Disaster', a film that uses artificial intelligence (AI) to create a fake video featuring former US President Richard Nixon. The film shows him delivering a speech that was prepared in case the Apollo 11 mission failed, leaving astronauts Neil Armstrong and Buzz Aldrin to die on the moon. The multimedia project was created by the Massachusetts Institute of Technology's Center for Advanced Virtuality, with a bit of help from a Ukrainian voice-cloning startup, Respeecher, which worked on Nixon's voice. The increasing scale of AI is raising the stakes for major ethical questions.