Collaborating Authors


Defining Innovation: Beyond Market Research - Freeminds MENA


The Market Research and insight industry will disappear by the way we known it well! That's what people say is!. By the implementation of artificial intelligence and machine learning and the automatons and also types of robotics changes the approach for the industries domains. The cloudy outlook to the innovations in market research is always due to how we define innovative in the market research, some point of view links and define the innovative as it is technology or technique related to the use of tools. In order to score good in innovation degree you have to score to founding innovation in people, storytelling, process, co-creation.