The Guardian - Technology (UK)


How smart speakers stole the show from smartphones

The Guardian - Technology (UK)

The battle now raging between the big technology companies for consumer cash is focused on the voice-controlled smart speaker. Having already conquered the pocket with the ubiquitous smartphone, big tech has been struggling to come up with the next must-have gadget that will open up a potentially lucrative new market – the home. A pilot light was lit when Amazon's Echo launched in 2014 and became a sleeper hit. Now the voice controlled smart speaker is rapidly becoming the next big thing, capable of answering questions, setting timers, playing music, controlling other devices about the home, or even potentially selling products. "The last 12 months have been explosive for smart speakers, which have surged into the mass market for two reasons.