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Burger King ad backlash

FOX News

Burger King's latest marketing stunt not only resulted in some less-than-flattering descriptions of its Whopper sandwich online but now Wikipedia is calling on the fast food chain to apologize. On April 12, the chain unveiled a 15-second TV spot designed to trigger Google Home devices into reciting the definition of a Whopper, pulled from the crowd-sourced online encyclopedia. "You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich," an actor playing a Burger King employee says directly into the camera. Any Google Home devices set to respond to voice commands were then set off when the actor said, "OK Google, what is the Whopper burger?" At some point, public users changed the burger's definition and added "cyanide" as an ingredient in one version.


The iPhone of cars? Apple enters self-driving car race

FOX News

SAN FRANCISCO – Apple is joining the fiercely competitive race to design self-driving cars, raising the possibility that a company that has already re-shaped culture with its iPhone may try to transform transportation, too. Ending years of speculation, Apple's late entry into a crowded field was made official Friday with the disclosure that the California Department of Motor Vehicles had awarded a permit for the company to start testing its self-driving car technology on public roads in the state. The permit covers three vehicles -- all 2015 Lexus RX 450h hybrid SUVs -- and six individual drivers. California law requires people to be in a self-driving car who can take control if something goes wrong. Apple confirmed its arrival in the self-driving car market, but wouldn't discuss its intentions.


Too invasive? Burger King debuts Whopper ad that triggers Google Home devices

FOX News

Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is designed to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive. The 15-second ad starts with a Burger King employee holding up the sandwich saying, "You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich. But I've got an idea. OK, Google, what is the Whopper burger?" If a viewer has the Google Home assistant or an Android phone with voice search enabled within listening range of the TV, that last phrase - "Hello Google, what is the Whopper burger?" - is intended to trigger the device to search for Whopper on Google and read out the finding from Wikipedia.


Galaxy S8: What to expect

FOX News

After the Note 7 debacle, the pressure will be on Samsung when it launches is eagerly-anticipated Galaxy S8 smartphone Wednesday. Last year the South Korean tech giant's launch of the Note 7 smartphone quickly degenerated into a PR nightmare of epic proportions. Forced to end production of the troubled phone following users' reports that the phones were catching fire or exploding, Samsung is now working to rebuild its smartphone brand. The company is also in the spotlight in South Korea after its chief Jay Y. Lee and four former and current Samsung executives were indicted on corruption charges earlier this year. END OF THE ROAD FOR GALAXY NOTE7: WHAT'S NEXT FOR SAMSUNG? "This is kind of a make or break moment for Samsung – not only was [the Note 7] a failure and a big black eye for Samsung, but they have also had this ongoing legal trouble with the highest levels of the Korean government," Roger Kay, president of Endpoint Technologies Associates, told Fox News.


Samsung gets its ‘Siri’

FOX News

Samsung unveiled Bixby, its own virtual assistant, designed to make using your next phone easier. Starting with the Galaxy S8, which is slated to be unveiled March 29, Samsung is positioning Bixby different than Apple's Siri, Google Assistant or Amazon's Alexa in that it can learn and adapt to the needs of its users. "[I]nstead of humans learning how the machine interacts with the world (a reflection of the abilities of designers), it is the machine that needs to learn and adapt to us," Samsung's executive vice president and head of R&D for software and services InJong Rhee wrote on the company's blog. "With this new approach, Samsung has employed artificial intelligence, reinforcing deep learning concepts to the core of our user interface designs. Bixby is the ongoing result of this effort."


Uber stole trade secrets, Google's self-driving car company alleges

FOX News

A former employee stole trade secrets from Google's self-driving car project and brought them to a startup that was later acquired by Uber, according to a complaint filed in federal court on Thursday. Waymo, a division of Google's parent company Alphabet that took over the search giant's self-driving car project last year, filed a complaint against Uber's subsidiary Otto, claiming trade secret misappropriation, patent infringement, and unfair competition. The complaint alleges that Otto co-founder Anthony Levandowski downloaded more than 14,000 proprietary design files--9.7GB Those designs showed up in an email that Waymo received from one of its circuit board suppliers in December, according to the complaint. The email, which apparently was referring to Uber's own Lidar design, confirmed Waymo's earlier suspicions that Levandowski had given Waymo's trade secrets to Uber, which acquired Otto in August 2016.


Home vs. Echo

FOX News

For decades, we have seen people talk to computers in science fiction movies. Michael Knight was assisted by KITT. The computers were smart and personable, and they (usually) did what they were told. When Amazon's Echo hit the market two years ago, this dream came true -- sort of. The Echo was an affordable futuristic device that responded to voice commands.


Minivan of the future

FOX News

The most futuristic car you'll see this week is a minivan. Waymo, Google parent Alphabet's recently announced self-driving automobile technology company, has unveiled its new autonomous Chrysler Pacifica. Fiat-Chrysler worked with Waymo to integrate its bulky suite of Radar, Lidar and camera equipment into the Pacifica Hybrid, along with all of the gear needed for it to drive itself. One hundred of the augmented people carriers have been built and will be hitting the road next year. Waymo says that it has already put prototypes of the vehicles through their paces on closed test tracks and exposed them to over 200 hours of extreme weather conditions.


Uber allegedly spied on users, including celebrities like Beyoncé

FOX News

Uber might be one of the best ways to hail a taxi in many cities around the world, but it's also a controversial service that has been plagued by scandals. The company has said it couldn't access ride data information for its users. A former Uber security expert, however, claims that employees have been able to track people using the app, including high-profile customers. Uber employees helped ex-boyfriends stalk ex-girlfriends, and were even able to access trip information for celebrities like Beyonce, Reveal News explains. These revelations come from the company's former in-house forensic investigator Ward Spangenberg.


Apple's worst nightmare?

FOX News

Google has made a strong phone debut, according to the first round of reviews. Strong enough to take on the market-leading iPhone. The 5-inch Pixel and 5.5-inch Pixel XL are the company's first pure Google-branded smartphones, with the tagline "made by Google." To date, Google has released phones under the Nexus brand, which tended to emphasize the phone's manufacturer, such as LG and Huawei, not Google. Wall Street Journal: "The Google Pixel is now the best Android smartphone you can buy," the Journal said in its review.