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This Bengaluru startup is competing with Silicon Valley giants with machine learning feature store


A visit to DMart or Reliance Retail in India on any given day would make one think about Black Friday sales. The limited manpower in stores often falls short to tend to the swarm of shoppers in Indian retail stores. To solve the issue, Scribble Data strives to provide automated and customised solutions for retail businesses to tend to the demand and needs of every customer that walks in through their door. The startup offers retail chains real-time inventory management, identifies customer shopping trends, and provides personalised recommendations. Scribble Data helps businesses build machine learning (ML) applications for making their daily operations hassle free and for creating more market-worthy ML features.

Predicting Consumer Purchasing Decision in The Online Food Delivery Industry Machine Learning

This transformation of food delivery businesses to online platforms has gained high attention in recent years. This due to the availability of customizing ordering experiences, easy payment methods, fast delivery, and others. The competition between online food delivery providers has intensified to attain a wider range of customers. Hence, they should have a better understanding of their customers' needs and predict their purchasing decisions. Machine learning has a significant impact on companies' bottom line. They are used to construct models and strategies in industries that rely on big data and need a system to evaluate it fast and effectively. Predictive modeling is a type of machine learning that uses various regression algorithms, analytics, and statistics to estimate the probability of an occurrence. The incorporation of predictive models helps online food delivery providers to understand their customers. In this study, a dataset collected from 388 consumers in Bangalore, India was provided to predict their purchasing decisions. Four prediction models are considered: CART and C4.5 decision trees, random forest, and rule-based classifiers, and their accuracies in providing the correct class label are evaluated. The findings show that all models perform similarly, but the C4.5 outperforms them all with an accuracy of 91.67%.