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Keeping Up with The Latest Marketing Trends - Data-driven Email Personalization

#artificialintelligence

Businesses depend on a solid customer base to achieve targeted goals and survive in the competitive environment. This is precisely where email personalization proves to be helpful to brands. It allows email marketers of a brand to include subscriber data in email marketing. This way, email personalization allows them to send tailor-made emails to individuals. Thus, email personalization serves as a tool for brands to communicate their messages to customers based on data-driven insights.


As U.S. Cruises Resume, Operators Outfit Ships With Contact-Tracing Tech

WSJ.com: WSJD - Technology

"All of that technology helps health and safety as we return to service," said Jay Schneider, a Royal Caribbean Group senior vice president and its chief product innovation officer. The Morning Download delivers daily insights and news on business technology from the CIO Journal team. Large cruise ships, capable of hosting 5,000 passengers or more, proved a ready setting for the spread of Covid-19 during the early days of the pandemic. Now, cruises will have the advantage of catering to a population with access to the vaccine, though there is no guarantee every passenger will be vaccinated. Royal Caribbean, which owns and operates the Royal Caribbean International, Celebrity Cruises and Silversea Cruises brands, recently developed a wrist device, the "Tracelet," to help with contact-tracing.


MSC Cruise line reveals 'humanoid' robot bartender for new ship

FOX News

Cruises have been cancelled since last march, resulting in over 100,000 Americans losing their jobs per a November report. Florida has been especially hard hit with the state being home to the three busiest cruise ports in the world. Robots may be able to pour drinks, but can they listen to your troubles? The future of bartending is coming to MSC Cruises' new flagship ship when the MSC Virtuosa launches later this year. The cruise line recently revealed details of its "immersive, futuristic" bar and entertainment experience – including a "humanoid" bartender.


Celebrity Cruises Uses AI to Adjust Marketing, Drive Sales

#artificialintelligence

Before Celebrity began using Outlier, it could take the company days and sometimes weeks to judge how well its marketing efforts were working. Part of the reason was the sheer amount of data it collects. Celebrity can have several different social-media, print and radio campaigns running at one time. The ads can be designed to fill any of its 30 to 40 stateroom categories, depending on the ship, for more than 550 annual cruises. The company expects to accommodate more than 1 million guests next year.


Artificial Intelligence Poses New Threat to Equal Employment Opportunity

#artificialintelligence

Just when we thought it was safe to go back in the water, a new threat has emerged to equal employment opportunity as employers base hiring decisions on artificial intelligence powered video and game-based "pre-employment" assessments of job candidates. The Electronic Privacy Information Center, a public interest research center based in Washington, D.C., recently asked the Federal Trade Commission to investigate HireVue, a recruiting company based in Utah that purports to evaluate a job applicant's job qualifications through online "video interview" and/or "game-based challenge." According to its web site, HireVue has more than 700 customers worldwide including over one-third of the Fortune 100 and such leading brands such as Unilever, Hilton, JP Morgan Chase, Delta Air Lines, Vodafone, Carnival Cruise Line, and Goldman Sachs. The company states it has hosted more than ten million on-demand interviews and one million assessments. The EPIC complaint follows a wave of lawsuits in recent years charging that employers are using software algorithms to discriminate against older workers by targeting internet job advertisements exclusively to younger workers.


Sitecore Unlocks the Power of AI

#artificialintelligence

Sitecore Symposium 2019, Orlando, Fla. – Nov. 5, 2019 -- Sitecore, the global leader in digital experience management software, today announced Sitecore AI, a new machine learning framework that empowers marketers with predictive insights to automate the delivery of personalized digital experiences. Automated Personalization -- an add-on for the Sitecore Experience PlatformTM (XP) 9.0 and above -- is the first of the next-generation services within Sitecore AI, providing one of the industry's first solutions powered by Microsoft Azure to automatically identify visitor trends, create customer segments, and modify page elements to deliver personalized experiences. Sitecore AI amplifies the power of Sitecore XP to deliver individualized, contextual experiences that guide visitors along their journey with content that is useful and actionable. It can analyze a customer's behavior to understand their interests and intent, enabling marketers to learn about where each person is in their journey -- without the guesswork -- and determines the best content for each customer while continuously optimizing their experience, nurturing them toward conversion. "Sitecore AI helps us solve the content crisis for marketers by giving them the intelligent insights they need to optimize content creation and personalized experience delivery at massive scale," said Desta Price, executive vice president of product, Sitecore.


Artificial Intelligence Poses New Threat to Equal Employment Opportunity

#artificialintelligence

Just when we thought it was safe to go back in the water, a new threat has emerged to equal employment opportunity as employers base hiring decisions on artificial intelligence powered video and game-based "pre-employment" assessments of job candidates. The Electronic Frontier Foundation, a non-profit research center based in Washington, D.C., recently asked the Federal Communications Commission (FCC) to investigate HireVue, a recruiting company based in Utah that purports to evaluate a job applicant's job qualifications through online "video interview" and/or "game-based challenge." According to its web site, HireVue has more than 700 customers worldwide including over one-third of the Fortune 100 and such leading brands such as Unilever, Hilton, JP Morgan Chase, Delta Air Lines, Vodafone, Carnival Cruise Line, and Goldman Sachs. The company states it has hosted more than ten million on-demand interviews and one million assessments. The EFF complaint follows a wave of lawsuits in recent years charging that employers are using software algorithms to discriminate against older workers by targeting internet job advertisements exclusively to younger workers.


Artificial Intelligence Poses New Threat to Equal Employment Opportunity

#artificialintelligence

Just when we thought it was safe to go back in the water, a new threat has emerged to equal employment opportunity as employers base hiring decisions on artificial intelligence powered video and game-based "pre-employment" assessments of job candidates. The Electronic Privacy Information Center, a public interest research center based in Washington, D.C., recently asked the Federal Trade Commission to investigate HireVue, a recruiting company based in Utah that purports to evaluate a job applicant's job qualifications through online "video interview" and/or "game-based challenge." According to its web site, HireVue has more than 700 customers worldwide including over one-third of the Fortune 100 and such leading brands such as Unilever, Hilton, JP Morgan Chase, Delta Air Lines, Vodafone, Carnival Cruise Line, and Goldman Sachs. The company states it has hosted more than ten million on-demand interviews and one million assessments. The EPIC complaint follows a wave of lawsuits in recent years charging that employers are using software algorithms to discriminate against older workers by targeting internet job advertisements exclusively to younger workers.


Artificial Intelligence Poses New Threat to Equal Employment Opportunity

#artificialintelligence

Just when we thought it was safe to go back in the water, a new threat has emerged to equal employment opportunity as employers base hiring decisions on artificial intelligence powered video and game-based "pre-employment" assessments of job candidates. The Electronic Frontier Foundation, a non-profit research center based in Washington, D.C., recently asked the Federal Communications Commission (FCC) to investigate HireVue, a recruiting company based in Utah that purports to evaluate a job applicant's job qualifications through online "video interview" and/or "game-based challenge." According to its web site, HireVue has more than 700 customers worldwide including over one-third of the Fortune 100 and such leading brands such as Unilever, Hilton, JP Morgan Chase, Delta Air Lines, Vodafone, Carnival Cruise Line, and Goldman Sachs. The company states it has hosted more than ten million on-demand interviews and one million assessments. The EFF complaint follows a wave of lawsuits in recent years charging that employers are using software algorithms to discriminate against older workers by targeting internet job advertisements exclusively to younger workers.


Royal Caribbean Cruise Line turns to AI to navigate pricing - TechHQ

#artificialintelligence

The cruise line is on-boarding AI. Customers today want options and flexibility-- if businesses want to remain competitive and scale, that often means having vast, complex inventory. But that presents another challenge; ensuring that inventory-- whether it's clothing, hotel rooms, holiday packages, or otherwise-- is managed in a way that optimizes sales and revenue, which can be sold across a multitude of channels. At any given point, the US-headquartered Royal Caribbean Cruise Line has 4.5 million price points available. In an interview with Hospitality Net, Michael Goldner, Vice President of Revenue Management of the cruise line said there is a "price on everything".