strategic planning and management

Audi (AUDVF) on Annual Press Conference 2017 - Earnings Call Transcript


In the consumer report, we are number one once again and just like the Q7, in the consumer report it also occupies the first position as the best luxury SUV. And I think this power of the brand makes it possible for us to grow significantly. There are couple of models which have not even be launched yet in this market, models which we already know here, for instance the S4, the A5, and the entirely new A5 Sportback. They are now being launched in the United States. All new models for this market, and I assume that this year once again we are going to experience very solid growth in the United States. And the question so whether we spend more money for this? I can tell you we even spend less money in form of sales discounts because of the powerful brand and the relatively young product portfolio. So you would take the second part?

Performance and integration: The foundation of marketing technology stack success


Over the past four years, the role of chief marketing officers has changed. Once, CMOs led small silos that focused on growing business impact across paid media channels. Now, CMOs are increasingly being asked to manage company impact and growth across an array of owned digital media and customer relationship channels -- with robust budgets to match. While the breadth of technology continues to grow, separate tools themselves do not necessarily equate success. Budgets for marketers are slowly climbing, and responsibilities are broadening, according to Gartner's 2016-2017 CMO Spend Survey.

Artificial Intelligence Reinvents Management


The potential of AI is often praised by academics, technologists and the press, but there is little information about how to adapt to this new technology and its influence on modern-day jobs. How should managers prepare themselves to ensure that they will excel in this new world of artificial intelligence? Accenture recently conducted a research, surveying 1,770 managers from 14 countries and 37 interviewed executives responsible for the digital transformation of their company. By identifying this data, the researchers established five practices that is essential for a manager to master, to be successful. The survey, conducted by Vegard Kolbjornsrud, Richard Amico and Robert J. Thomas, found that managers spend more than half their time on administrative coordination and control tasks, despite what levels they are managing.

The Self-Driving Car's Bicycle Problem

IEEE Spectrum Robotics Channel

Robotic cars are great at monitoring other cars, and they're getting better at noticing pedestrians, squirrels, and birds. The main challenge, though, is posed by the lightest, quietest, swerviest vehicles on the road. "Bicycles are probably the most difficult detection problem that autonomous vehicle systems face," says UC Berkeley research engineer Steven Shladover. Nuno Vasconcelos, a visual computing expert at the University of California, San Diego, says bikes pose a complex detection problem because they are relatively small, fast and heterogenous. "A car is basically a big block of stuff.

The Future of KPI's


Metrics and Key Performance Indicators come from a shared past and will continue to be interlinked. The future of KPI's is more likely to appear as distant cousins from our current standard dashboards. We already have come a long way from the early days of production tally's and financials only reporting. One of the most significant shifts in business performance reporting has been the introduction of the BSC (Balanced Score Card). I have already made a case for what I call the Biased Score Card for business performance.

The rise of the cost-benefit robots


And so the insurrection is beginning. Last week Japanese insurance Fukoku Mutual Life Insurance announced that it was going to be replacing 30 staff with an artificial intelligence that would be calculating payouts (although, it noted, with human oversight still making final approvals). The technology would improve productivity by 30% and the firm expected to save some 140m Yen a year (around £1m) after the 200m Yen investment. Now I'm sure that this implementation of IBM's Watson technology (remember: Watson was the man who predicted in 1943 a global market for maybe five computers) will be very whizzy. But excuse me whilst I contend that Fukoku's PR make this AI sound like every IT business case I've ever seen: cost savings through headcount reduction blah blah, productivity gains blah blah.

Project management tips: Five ways to keep your project and your team on target


For a project to succeed, "You must get on the ground and listen to your people," says Travis Perkins CIO Neil Pearce. Neil Pearce, CIO at Travis Perkins, is running a major transformation programme for the timber and builders merchant. The initiative involves a shift from legacy systems to digital services. The transformation will feature technology from big data to natural language processing, to improve the quality of service for customers. Pearce says the potential business benefits will be great for the firm's major retail brands, which include Tile Giant, Toolstation, and City Plumbing Suppliers.

Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein


We're experiencing artificial intelligence every day of our lives, even if we don't know it or just take it for granted. Whether it's Spotify using machine learning to give us a better music playlist, or Apple using natural language processing to make Siri our digital assistant, AI is truly everywhere. As the leader of Salesforce's Marketing and Analytics Clouds, I want to outline what exactly intelligence means for marketing and analytics professionals. Starting from the top, we all know and can understand that customers expect faster, smarter, more personalized engagement. But delivering on these expectations is challenging.

Apple shifts into reverse on car project: report


Apple CEO Tim Cook unveils the new iPhone 7 at the company's event in San Francisco Sept. 7. (Photo: Marco della Cava, USA TODAY) SAN FRANCISCO - Apple may be thinking twice about getting into the car business. The Cupertino iPhone-maker, which has never publicly acknowledged it is working on an automobile, has reportedly laid off employees associated with its so-called Project Titan, according to anonymous sources quoted by The New York Times late Friday. The report cites three employees as saying Apple had fired "dozens of employees" off the automotive team, which just two months ago was taken over by Bob Mansfield, a top executive in the Steve Jobs era who had been coaxed to rejoin the company. Apple declined to comment on the report. The company's shares (AAPL) didn't move much after-hours on the news, but fell during trading 2% to 103.13.

NVIDIA Cries Foul on Intel Phi AI Benchmarks


This week saw the eruption of a vendor spat when NVIDIA, developer of GPUs widely used in the AI/machine learning market, alleged foul play against Intel in recent comparative benchmark results involving Intel's Xeon Phi processors. While NVIDIA makes some fair points about the methodology employed by its rival, Intel announced impressive news of its own on the AI/Xeon Phi front. First, let's look at NVIDIA's criticism of Intel that came in the form of a blog post by Ian Buck, vice president of accelerated computing, who declared that Intel compared Xeon Phi to out-of-date NVIDIA benchmarking data. "Intel used Caffe AlexNet (benchmarking) data that is 18 months old, comparing a system with four (NVIDIA) Maxwell GPUs to four Xeon Phi servers," Buck wrote. "With the more recent implementation of Caffe AlexNet, publicly available here, Intel would have discovered that the same system with four Maxwell GPUs delivers 30 percent faster training time than four Xeon Phi servers.