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Much of the strategic focus in the digital economy thus far has revolved around getting better insights into consumers. B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. But there is also an emerging capability to gain insights on business customers.


Machine Learning Can Help B2B Firms Learn More About Their Customers

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Much of the strategic focus in the digital economy thus far has revolved around getting better insights into consumers. B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. But there is also an emerging capability to gain insights on business customers.


Hype to Reality: How Artificial Intelligence (AI) Can Transform Health and Healthcare - Health IT Buzz

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Artificial intelligence (AI) – the ability of computers to learn human-like functions or tasks – has shown great promise. What was previously considered the sole domain of human cognition is already being leveraged successfully across many industries. Now, the technology sector is witnessing what appears to be important new advances in AI that are bringing a new wave of interest for how it might shape the future of health and healthcare. The rapid digitization of health data through the use of heath information technology (health IT) in the United States has created major opportunities in the use of AI. Innovators and experts see potential in using digital health data to improve healthcare and health outcomes from the home to the clinic to the community.


IBM, Salesforce expand AI partnership for deeper customer insights

ZDNet

IBM and Salesforce announced Friday an expansion of their strategic partnership that brings more data integration to companies so they can better interact with customers. SaaS had a major impact on the way companies consume cloud services. This ebook looks at how the as a service trend is spreading and transforming IT jobs. Under the extended partnership, IBM will build a Watson app for Salesforce's Quip Live Apps, launching AI tools on the collaborative document platform. Salesforce introduced Live Apps in November 2017 to be embedded directly into any Quip document.


Trusting Machines Requires Transparency

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Pamela Pavliscak is Committee Member, IEEE Global Initiative for Ethical Considerations in the Design of Autonomous Systems, visiting assistant professor at Pratt Institute's School of Information and founder of insights and innovation firm, Change Sciences. Her work focuses on emotion and identity in the context of people's personal experiences with algorithms. In this Q&A, she explores some of the key considerations and challenges for algorithmic decision making, which will be discussed further in a complimentary webinar hosted by IEEE on 7 December. Question: What is algorithmic decision making? Pavliscak: An algorithm is a set of instructions used by machines to problem-solve or predict.


Intelligent Agents, Blended AI Factor Into A 'Year Of Reckoning'

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This article is part of CMO.com's December series about 2018 trends, predictions, and new opportunities. Despite a vibrant economy, individual companies will confront unceasing changes in technology and inflated consumer expectations. That's why Forrester Research is calling 2018 a "year of reckoning." It sees both as an existential threat that makes the fate of individual companies uncertain. This environment has prompted a radical shift in what is traditionally meant by marketing; some even view the traditional role of chief marketing officer as outmoded.


How Retailers Can Supercharge Service With Artificial Intelligence

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PSFK's AI Retail Playbook, a collaboration with Microsoft, outlines AI's contributions to the customer experience With the rise of e-commerce titans like Amazon, today's retail landscape is built on a digital foundation--and words like AI, data, personalization, convenience and unified commerce are the new competitive advantages. As a consequence of this digital ecosystem, consumers have an entirely new set of behaviors and expectations when it comes to shopping. With on-demand services like Amazon Prime offering next-day delivery and 24/7 gratification, shoppers have a much higher bar than their coupon-collecting and bargain-hunting predecessors. They not only consider convenience and flexibility absolute musts, but also crave personalized service and experiences. As offline and online retail converge into a single, seamless channel, AI-powered experiences will become essential for retailers to meet their customers' needs, no matter when, where and how they choose to shop.


AI and Finance: No Room for Philosophy

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The Cambridge Handbook of Artificial Intelligence (AI) defines AI as a cross-disciplinary approach to understanding, modelling and creating intelligence of various forms. According to Konstantine Arkoudas and Selmer Bringsjord, it is a field devoted to building machines capable of displaying behaviours deemed intelligent, at least in well-controlled environments. A machine that possess intelligence similar with or superior to that of a human poses numerous ethical and legal issues. For example, Nick Bostrom in Superintelligence: Paths, Dangers, Strategies wonders how AI would see the human values and purpose. He suggests that the idea of a machine (with its essence being algorithms) is incompatible with the biological nature of our feelings that set the base for our moral values.


Google intros Security Center tool for G Suite

ZDNet

Google on Wednesday introduced a new security tool for G Suite that aims to bring together analytics, insights and recommendations about an organization's data security. SaaS has set off a revolution in the way companies consume services on-demand. We look at how it's spreading to other IT services and transforming IT jobs. With security center for G Suite, admins and executives can view security metrics on a unified dashboard, examine security analytics to flag threats, and adopt security best practices based off of customized recommendations. "We want to make it easy for you to manage your organization's data security," Google said.


13 Smart Brands Using Technology to Power Their Content

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It's a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there's serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences. If you read our recent 2018 Content Marketing Predictions e-book, you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot's Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Autodesk's Dusty DiMercurio sees an impending rise in augmented reality content at live events; and Chief Content Officer's Clare McDermott is all but ready to bow down to the AI overlords and embrace a more automated future.